I was responsible for the growth and retention of over $800k monthly baseline as well as being the point of contact for all assigned products with client and the business analyst. I initiated proactive communications and optimizations of client baseline with a proven ability to excel at defined metrics. I also mentored and trained my fellow employees and am a leader in creating training events and content.I was responsible for the optimization of accounts to meet internal objectives and advertiser-specific metrics. This included setup, implementation, and development of PPC campaigns including copywriting, detailed content collection, and website and social content. I was also responsible for paid search program success through adjustment and set up of bidding strategies and effective keyword management on PPC search engines to meet ROI targets within budgetary constraints. In addition, I built and maintained client's Social Media Advertising on multiple platforms.Accomplishments:• Continually optimize Websites, SEO and PPC campaigns in Google, Yahoo, MSN search engine marketing platforms• Provided detailed analysis of key metrics in order to identify, recommend and implement program changes to increase overall performance. • Acted as subject matter expert for analytics tools and thryv sites, provide SEM education to business units and other internal departments. • Handled escalated accounts to build confidence with clients and sales partners through my expertise. • Provided value of advertising products and services. • Launched the Expansion program within Dex Media, which expanded their digital offerings from basic PPC to include Social Media Advertising and advanced PPC advertising. I have also contributed to Human Resources with a detailed presentation on a companywide Sunshine Fund Process.• Developed the Google Analytics and Search Console process for the launch of a new internal SEO platform