Spark44 is a new type of agency, established in 2011 as a true 50:50 joint venture with Jaguar Land Rover globally. We are an independently managed full-service marketing communications group, with a current focus on premium automobiles – namely Jaguar and Land Rover. We are Demand Creation Partners and work across all communication platforms. Spark44 Taipei is the newest office in the Spark44 family. As our 19th office, Taipei team have opened the doors in April 2018 to work with Jaguar Land Rover Taiwan.

- Lead a team of 6, identify and prioritize business opportunities, exceed sales revenue goals for self and team- Prospect, drive business impact, and gain penetration into top 160 branding strategic key accounts to obtain advertising sales opportunities- Vertical Industry includes: Tech, Teleco, Auto, CPG, F&B, Pharma, Retail, Finance, Real Estate, Fashion Apparel and Luxury

- Led a team of 7, identified and prioritized business opportunities, exceeded sales revenue goals for self and team[Brand Team Sales]- Prospected, drove business impact, and gained penetration into branding strategic key accounts to obtain advertising sales opportunities- Vertical Industry includes: Tech, Teleco, Auto, CPG, F&B, Pharma, Retail, Finance, Real Estate, Fashion Apparel, Luxury, and Travel[Agency Management]- Drove relationships and communications between key agencies (media, creative, digital agencies) and LINE- Managed and negotiated complex contracts to successful completion- Focused on agency partners' strategic alliances, education directly with Industry Managers

[Industry Manager]- Identified and prioritized business opportunities, exceed sales revenue goals - Vertical Industry included: E-Commerce, Tech, Telco, Retail, F&B and Luxury- Collaborated with XF teams including local operations, finance, legal, service planning, engineer, marketing, PR teams, HQ PM, HQ sales teams to ensure meeting clients' needs [Agency Partner]- Developed agency strategy and agency program to build partnerships and maximized agency revenue growth- Managed and negotiated complex agency contracts to successful completion- Executed agency programs to improve agency experience and education through customized training and workshop to key media agency partners

- Led a team of 6, independently handled major projects of a large account - Far EasTone Telecommunications[Account Management] - Anticipated and led the resolution of account problems: developed, managed projects/programs including implementing campaigns, budgets, & timelines to ensured timely delivery of projects- Delivered strong analyses, strategy, and concepts to campaign development and provided strong leadership for existing accounts externally and internally including XF teams of planning, creative, production, digital teams- Provided day-to-day counsel to Account Manager and Account Executive to maximize productivity; managed timely performance appraisals and delivered timely feedback on job performance

[Account Director] 2013/04 - 2014/04[Associate Account Director] 2012/04 - 2013/04[Account Manager] 2011/04 - 2012/04 Led a team of 7, managed a variety of accounts including: #Tech - Samsung Electronic Taiwan, ADATA, Symantec#Auto - Mercedes Benz Taiwan#Travel - GLORIA HOTEL GROUP#Fashion - Sophie & Sam- Led Key Account annual brand, new product launch and sustainable campaigns and tactical ones- Developed communication strategy addressing client's marketing challenge and provided creative solutions from ATL (TVC, Print, Outdoor) to BTL (Digital, Social, In-Store POP, Consumer Roadshow Events)- Performed strong leadership with XF teams including Creative, Planning, Digital, Social, Event, Production to ensured timely delivery of projects- Contributed consumer insights and provided support and inputs from ideation to execution

Responsible for L'OREAL TAIWAN accountBrands included L'Oréal Paris, Maybelline, Biotherm, Vichy, La Roche Posay- Collaborated with client's HQ team in New York and agency local teams in for creativity localization, from copywriting, print ads, advertorials, to TVC production

miniStar Group is an affiliation of Artisan Digital (www.artisandigital.com), focusing on integrated marketing solutions from project planning to executions, specializing in Below-the-Line Marketing (Event Marketing, Social Activation, CRM, POSM, etc.) Major clients included: Western Union, Colgate, New York University

TrendBe Communications (www.trendbe.com) is a full service advertising agency targeting the multicultural ethnicities in the US (Chinese, Vietnamese, Japanese, Korean, Filipino, Cambodian, and Thai) as well as the niche markets of Laos, Western Samoa, Tonga, Fiji, using custom integrated marketing solutions for corporate brands, specialize in research and strategy, and it is the breadth of knowledge that enables to implement highly creative marketing campaigns that deliver results. Led a team of 4, managed a variety of accounts including: #Finance - Western Union, Citibank#Tech - LG#Retail - Mitsuwa Marketplace

SJM Communications is a brand development and marketing communications agency that span a full range of B2B and B2C products and services to build brand equity and drive bottom-line results, providing marketing consultation and across a variety of services including SEO web and email content, fully integrated campaigns, metrics analyses brochures, data sheets, white papers, case studies, print/multi-media/direct response collateral and business communications. Major clients included: Key Equipment Finance, Pet Action- Developed branding elements for Key Equipment Finance’s five target segments.- Conducted online marketing strategies, designed website’s IA (information architecture), IB(information board) and implementation for Pet Action Squeak n’ Treats launch.