Stella Li Email & Phone Number

Sydney, Nsw, Au

Sydney 2000

Silk Road Consulting （SRC）was founded to help companies by undertaking market research to refine their strategy and access specialised market channels, facilitating successful business partnerships through JV, merger and acquisition for example.With an extensive network of business connections, strong reputation, and access to various government entities, SRC is well placed to assist:Australian companies including SMEs looking to China as part of their growth strategy, and Chinese companies looking to Australia for joint venture and acquisitions;Chinese high net worth individuals HNWI seeking investment opportunities in Australia.Using on-line channels including WeChat, Silk Road Consulting is able to communicate directly with a strong network of Chinese investors.SRC well serves both Australian Clients and Chinese Clients as their trustworthy investment condiut and project partner in both markets.Stella oversees the company operation in terms of identifying investment opportunities and facilitating deals.

179 Elizabeth St, Sydney 2000

Grei is a fin-tech investment company focused on building a platform of accredited "solutions partners" across a range of wealth-related products and services.As the director of Grei holdings, Stella accomplished the following:• Conducted strategic planning in partnership and business development . Lead the team to acquiring 2000 followers (individual investor) on Grei platform in 6 months and establishing a network of 25 accredited provider in 3 months, which involves research on potential partners, carrying on due diligence, conducting interviews, closing sales and ongoing stakeholder relationship management. Selected premium investment opportunities and presented to Grei investors, and lead the team to conducting weekly offline seminars, cooperating with partners to deliver educational investment contents, from selecting a topic, marketing, organising audiences, running the seminar, to following ups• Managed Grei branding campaign, from budgeting, vendor selecting, negotiating, communicating, and PR events, to delivery on time

370 Pitt St, Sydney, 2000

Australia China Entrepreneurs Club, a high-end business club established in 2007, has strong influence on Chinese and Australian enterprisers. Currently, ACEC has above one thousand members (HNWI) and more than 100 VIP members whose net assets are more than AUD$10 million.As the Secretary General (CEO) of Australia China Entrepreneurs Club (ACEC), Stella's primary role is to oversee activities in the organization, to optimise the performance and strategic growth of the organisation, to ensure the 100 VIP members & 1000 normal members of the ACEC are delivered business opportunities through broader networks and knowledge transfer, and to facilitate business investment and transactional deals on the platform. This role is heavily involved in interacting with sophisticated investors and entrepreneurs. Managing client relationship and business consulting are daily practice. Stella has established a unique broader network of high-net-worth-individuals (HNWI) and build her exceptional skills in dealing with large organizations and sophisticated C-level clients.Her work scope includes:Membership Management: Recruiting new membership and manage VIP client relationshipsEvents: Organising Culture Exchange & Business Forum; Business Delegation Visits, Conducting VIP seminars ectMarketing: ACEC digital marketing including Facebook, and Chinese Wechat ectBusiness Consulting: Australia China business advisory; Project MatchingInvestment & Facilitation : Souring exclusive Investment opportunities; Facilitating the activities including Funds raising, Business equity investment and Exit strategyKey achievement:In one year time, she has grew the revenue sales of membership to 5 times compared the sum of previous 2 years.Successfully conducted ACEC rebranding Campaign including LOGO Design, Marketing, Press Conference, Launch and brand management.She has been involved in the full business exit/sale deal including Due Diligence, negotiation, and fund-raising.

As a financial advisor, a multitasking role, Stella mainly responsible for the following tasks:Develop and maintain a trusting relationships with potential clients; Process clients' Foreign currency exchange transactions; Handle clients' enquiries and complaints; Perform qualitative and quantitative analyses on currency markets; Support projects in promoting company's financial products through different business development programs and website; Take up ad hoc assignment when necessary.

Chongqing & Shijiazhuang City, China

Appointed as Regional Manager of two subsidiary of Chongqing & Shujiazhuang, Stella took over management responsibilities for rescuing Shijiazhuang branch from financial losses and dysfunctional operation during a market downturn. In a very challenging climate, accomplished the following:• Implemented new local marketing strategies • Streamlined operations and business executions• Established a core leadership to stabilize the working team by actively facilitating communication among colleagues• Facilitated a deal with a competitor for acquisition of business to help company exit the local market with minimized loss

Beijing & Tianjin City, China

Appointed as General Manager of Tianjin city in 2004, fully responsible for setting up a new branch of Eduask, a leading IT training brand of China, in the city of Tianjin from the scratch, with a focus on marketing, sales and management.• Recruiting and training new staff, and expanded the team from a workforce of 3 to more than 80 staff members, which became the largest professional training organization in Tianjin •Developed marketing practices, set up marketing channels and supercharged business development to quickly establish a major market presence • Enhanced company’s profile prominently by organizing weekly event (in total nearly 150 public events and promotional programs) to attract potential customers•As a public speaker, promoted company brand in various public occasions, which helped company establishing itself as one of the most trusted brands in Tianjin areaAchievements: •Within 8 months after inception, grew the business to a sales amount of nearly AUD 2,000,000 and achieved breakeven•Achieved 100% growth of annual sales to a total of approximately AUD 4,000,000 in 2005, which ranked number one of the year in the national IT training market•As a major personal achievement, named “Best Manager of the year” by Eduask, out of the company’s 20+ franchise/branch managers in 2005As marketing Manager from year 2003 to early 2004, responsible for implementing marketing strategy in support of company’s rapid national market expansion.•Leveraging journalist background to engage newspapers and magazines, arranged the company to sponsor series of columns and articles to write about the importance of IT training, which in turn promoted the company’s brand as leader of industry• Media news release writing• Managed national advertising campaign over multiple channels of traditional media and Internet

Changsha, Hunan, China

As a news anchor and journalist, responsible for reporting education and health care categories of news to general public

Mba, Finance And Marketing

Activities and Societies: She had been sponsored by UTS to participating in international LEADERSHIP programs including Bollywood film.

Bachelor'S Degree, Communication And Media Studies; Journalism