As a Regional Brand and Marketing Strategist, I spearhead diverse initiatives across 9 countries to amplify brand presence and engagement. My role encompasses:- Strategic Marketing: Crafting and executing regional marketing strategies through PR, sponsorships, and events, enhancing brand visibility and engagement.- Event Management: Organizing participation in international trade shows and conferences, focusing on lead generation, networking, and brand promotion.- Media and Stakeholder Relations: Building relationships with media, influencers, and stakeholders to secure positive brand coverage and exposure.- Sponsorship and KOL Collaborations: Managing sponsorships and partnering with Key Opinion Leaders to broaden brand awareness and credibility.- Campaign Analytics: Analyzing campaign results to refine strategies, optimize ROI, and provide actionable insights.- Digital and Social Media Strategy: Leading social media planning and execution, crafting engaging content and managing online community interactions.- Cross-Functional Collaboration: Working with sales, product development, and creative teams for aligned messaging and brand standards.- Budget and Project Management: Overseeing budgets and timelines for marketing campaigns and events.- Industry Trend Analysis: Staying updated with market trends and emerging technologies for brand innovation and differentiation.- Reporting and Communication: Generating reports and communicating key insights to stakeholders and the Marketing Manager.

- Communicate and coordinate with movers, vendors and other internal/external staff members as required. - Attend to incoming maintenance calls, source quotes, raise purchase acquisitions, ensure good follow up and proper record keeping.- Work with facility management to ensure completion of all special project work as assigned.- Responsible for Office administration and maintenance of coffee machines, copier machines etc.- Filing of documents and maintain proper record of document correspondence.- Maintenance and continual improvement of the Quality Management System of TDCX.

- Plan and execute CRM strategies to retain existing customers, acquired new members and increased brand loyalty among new target group - Developed and implemented a new CRM platform - Perform high level analysis using data tools such as Tableau on customer and sales related data, and made recommendations to improve performance and customers’ engagements- Identify and develop strategic partnerships with brands, landlords, institutions and other relevant parties to drive conversion and sales, as well as other objectives as aligned with business goals- Monitor competitor’s activities and data, as well as current market performance and trends to ensure CRM and loyalty programs remain competitive and attractive- Collaborating with other departments to ensure successful implantation of CRM strategies

• Developing and execution of internal and external partnerships to expand customer base • End-to-end partnership management to meet all deliverables. Garnering sponsorship from major sectors such as banks, clubhouses and the travel and retail industry.• Assist to develop and execute integrated marketing communications plans for business units between Changi Recommends and Changi Airport Group for projects such as iShopChangi, Millionaire Changi. • Coordinate with partners, merchandizing and designer team on marketing related promotional materials. • Help plan, execute, and ensure follow-up of special events including Changi Recommends Travel Fair and roadshows.

• Plan and execute all web, marketing database, e-mail, social media and display advertising campaigns• Design, build and maintain our social media presence (Facebook, Instagram, Twitter, etc.)• Measure and report performance of all digital marketing campaigns and assess against goals using a variety of Web analytics tools • Identify trends and insights, and optimise spend and performance based on the insights• Planning and executing of events in shopping malls with IP license sponsorship such as Disney, Nickelodeon and Pokemon etc • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Assist in the formulation of strategies to build a lasting digital connection with consumers (put in project scale, number of exhibitors, multi-task and manged X projects at one time)• Prepare online newsletters and promotional e-mails and organise their distribution through various channels• Acquire insight in online marketing trends and keep strategies up to date• Engage partners to identify opportunities for collaboration on events, roadshows and loyalty programme. • Work with a $6m budget per year on all marketing activation with calculated ROI.

- Planning and executing of events to engage more than 400k membership of NTUC such as U Live, U Club and U Sports. - Analyze data and insights pertaining to market requirements to tailor relevant programming and events.- Capable of preparing and delivering presentation, proposal and negotiating contracts.- Identify & Engage partners for collaboration which includes negotiating with partners for short and long-term strategies for sustainability. - Extensive event background such as U Live Symposium, Walk for Wellness, Overseas and local travel trips and U Games. - Develop leadership programmes and manage a team of senior ambassadors