Stella Yoon Email & Phone Number

New York, NY, US

New York, United States

• Working with Sales leadership, Product Strategy, Integrated Marketing, Revenue Operations, and Ad Operations team to develop and implement a new operational framework including partnerships with LinkedIn (new video.
• Lead & support productization of “Plan AI”, a planning automation tool by collaborating with AdTech and Planning
• Manage and mentor a team of 14, consisting of managers, planners and associate planners that are responsible for thoughtfully addressing the client’s needs and objectives during the pre & post sale process
• Responsible for working closely with Sales on integrated digital and print proposals to generate revenue upwards to $130MM per year, taking into account pricing trends and historical information to accurately price Dow.
• Provide structure for a detailed post-campaign analysis, highlighting proactive optimization and ROI
• Develop and communicate a strong understanding of business best practices allowing the team to navigate pricing, packaging, and overall negotiations on a per plan basis

New York, NY

• Oversee all FINSERV clients' pre and post-sale RFP process
• Manage and mentor a team of planners and associate planners that are responsible for thoughtfully addressing the client's needs and objectives during the RFP process
• Ensure the team is fully educated and fluent in Dow Jones suite of digital and print products, offerings, and solutions
• Develop and communicate a strong understanding of business best practices allowing the team to navigate pricing, packaging, and overall negotiations on a per plan basis
• Responsible for working closely with sales on integrated print and digital pricing taking into account pricing trends and historical information to accurately price Dow Jones complex products
• Support, train and provide feedback on existing standard operating procedures including order management, CRM, inventory management and billing

Greater New York City Area

• Customize each RFP to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives while maintaining pricing integrity
• Produce sales proposals in order management system leveraging yield tools required
• Research user data and audience metrics via research tools
• Work with both sales team and campaign management to timely launch, and assist in client optimizations
• Utilize historical data to support strategic decisions about new sales programs

Greater New York City Area

• Plan, strategize, launch, and sustain national TV and digital video (OLV) campaignsgrossing around $180M yearly
• Liaise between creative agency and the client to execute multiple marketing deadlines simultaneously
• Negotiate media pricing for TV and OLV buys
• Optimize on-going and future campaigns by collaborating with 40+ TV & digital partners
• Assemble campaign recap decks to maximize on ROI for future campaigns
• Assist in building client-facing recommendations for each campaign

Greater New York City Area

• Develop thorough knowledge and strategic understanding of clients such as BMW, Chrysler, Labatt, Aldi, and IHOP's goals, guidelines and strategies in specific markets
• Manage and negotiate media pricing
• Monitor cable and syndicated buys based on audience delivery data
• Prepare presentation materials, encompassing all pertinent data on buy, for submission to client
• Manage day-to-day account activities, set specific deadlines for Schedules, Stewardship/Posts and ensure resolution of any billing discrepancies
• Train Assistant Buyers in the following aspects of network buying: media math, MediaBank, resolution of billing discrepancies, Stewardship/Posting

New York, NY

• Develop a working knowledge of clients such as BMW, Mini Cooper, Mastercard, Six Flags in the New York, Philadelphia, Washington D.C. regions and their goals, guidelines and strategies
• Assist in inputting buys and pulling system reports
• Efficiently manage the posting process by both analyzing and monitoring network schedules and performance
• Review with buyer(s) all billing discrepancies and resolve in a timely manner
• Assist in buying/allocation process
• Compile research and competitive data to submit to planning teams and clients to ensure client is reaching target audience

Port Washington, Long Island, NY

• Perform human resources and general administrative duties and assist with various inter-departmental tasks including Executives support
• Assist in recruiting process, job analysis, and trainings using ADP system
• Perform the data entry for all HR/GA functions and analyze the data to generate or modify the company policy and procedure
• Facilitate the company events and activities, such as New Year's party and New Hire Orientation
• Manage the company asset including Property management, Office Equipment, Office Supply, etc.
• Support in overall office general administrative tasks.

Bachelor Of Science In Business, Marketing, Cum Laude

Activities and Societies: UConn Korean Student Association, UConn Marketing Society, HONDA Insight Marketing Campaign, Covenant Chapel.

Bachelor Of Science In Hospitality Management, Hospitality Administration/Management

Activities and Societies: Hospitality Business Society