Stella Bowden Salyer Email & Phone Number

Virginia Beach, Va

Responsible for the supervision and management of all aspects of sales and event coordination at the VBCC. Ensures quality customer service with a commitment to life safety, guest experience, and policy compliance. Led team which achieved 110% of revenue goal for most recent fiscal year.In the absence of a General Manger for 15 months, I served on the CVB’s executive leadership team and managed the facility's day to day operations. I compiled, analyzed, and contributed substantial amounts of data in order to successfully pass a facility audit, provided labor, expense, and revenue forecasts for FY25 budget, accurately forecasted labor expenses for the last 3 quarters of FY24, and compiled information for FOIA and stakeholder requests.

Chesapeake, Va

Created marketing budgets for two fiscal years and a complete marketing plan within 6 months of hire. Created and implemented a new facility rental contract within 4 months of hire. Doubled attendance from previous years at our “Jingle Ball” in December 2014.Book and plan events and act as a Manager on Duty. Supervise Sales, and Event Planning staff. Coordinate all aspects of events with multiple internal departments as well as outside vendors. Serve on executive management team that guides facility’s direction, budget, and marketing decisions. Consult on upgrades to service, food, and beverage offerings to produce increased client satisfaction. Maintain relationships with Rotary, City Council, and other community leaders.Proficient in Ungerboeck and Delphi software systems and Microsoft Office.

Virginia Beach, Va

Guided site selection and managed all planning of Annual Meeting and quarterly Board of Directors' Meetings. Generated revenue through advertising sales for publications and website. Participated in membership acquisition and managed member benefit products. Managed all social media outreach through Facebook, LinkedIn and VIADA Blog achieving a 125% increase in VIADA website traffic and a 50% increase in Annual Convention attendance in the first year.

Promoted Norfolk as a meeting destination to the Southeast Region and represented Norfolk at conferences, trade shows and industry associations. Active member of VSAE, VaMPI, AENC, MPI-CC, GSAE, GaMPI and FSAE

Generated group room sales, concentrating on the government and military markets. Maximized market share by pro-actively researching competition and driving revenue to property. Represented property at trade shows and on sales calls throughout the Washington DC market. Member of the Navy League of Hampton Roads. Actively participated in Society of Government Meeting Professionals

On-site coordinator for events of all sizes. Managed events and event staff as Duty Manager. Worked with convention sales team to promote Virginia Beach on a national stage. Performed site visits and assisted with site proposals. Worked as a part-time Event Supervisor after the birth of my second daughter in September 2007.

As a Sales Manager, performed all convention planning for conferences booked. Achieved a high level of customer satisfaction through responsive communication and commitment to each group's goals and objectives. Worked primarily with Association, Medical and Corporate organizations. Coordinated all details and communicated extensively with multiple departments to ensure events ran smoothly. Managed events on property.Assisted with software implementation and served as Key Manager for Sales & Marketing software system. Managed database and trained new hires as necessary.