Founding member and co-owner responsible for marketing, e-commerce, design and communications for The MIDI Maker's line of peripheral devices.

Lead the global agile campaign strategy team responsible for full-funnel demand creation strategies across global markets for Accounts Payable, Accounts Receivable, Intelligent Document Automation, and Customer Communications Management solution lines.Advocate for and own the agile transformation strategy for the marketing organization by implementing and refining agile methodologies, processes, and tools that allow us to go-to-market faster, scale across global cross-functional teams, and maximize our efficiency and output while increasing team happiness.

As senior manager of global campaigns at Quadient, I'm responsible for overseeing and coordinating campaign planning, execution and measurement for the intelligent document automation product line into SMB markets.

Develop digital marketing strategy to increase awareness and demand generation efforts through website and landing page optimizations, SEO, and day-to-day management of paid search and paid social campaigns.

- Define the roadmap for full-funnel integrated campaigns for CX Sales, Commerce and B2B Marketing product suites and own the end-to-end product demand generation strategy and roadmap from inception to launch and ensure alignment of business goals and objectives. - Collaborate with cross functional product, content, web publishing and paid media teams to identify buyer personas, pain points, and key value propositions.  - Serve as main point of contact for all web-based projects, working closely with the web publishing and UX/UI teams to ensure the story and message is conveyed in the most customer-centric way and that the web project backlog is prioritized correctly.

Own the end-to-end product demand generation strategy and day-to-day execution of digital marketing programs to ensure business goals and objectives are met. Serve as the main point of contact to the web publishing team.

Manage and define digital marketing roadmap, strategy, and day-to-day program execution across ERP, HCM, and CX for Oracle Cloud Applications in the North America SMB market

- Create the strategic marketing direction and rebranding strategy for brands across the Beauty & Hair network of e-commerce sites including: Wigs.com, HairExtensions.com, Hairpieces.com and WigOutlet.com- Manage a marketing team of 9 to launch 5 websites (3 B2B and 2 e-commerce websites) within 6 months with double the conversion rate and implement a promotion strategy that grew revenue by 8% and customer database by 70%

- Manage a sales and promotional calendar that increased sales revenue by over 20%- Roll out a new email marketing system and strategy that increased deliverability from 70% to over 99% while doubling open and click through rates- Lead digital strategy for campaign optimization efforts and manage vendor relationship for SEM campaigns to achieve an ROAS of 4x

Set up and manage the email marketing system rollout for Idea Incubator and its network of companies and clients and ensure performance improvement in all aspects of email marketing including: deliverability, sender score, strategic planning and email marketing best practices.

- Manage and maintain corporate website including CMS rollout and management, content creation, SEO and link strategy execution to increase brand awareness and web presence - Create personalized local marketing programs for franchises to ensure consistent marketing experiences across SEO, SEM, email marketing, social media strategy and direct marketing

Create and manage paid search and display campaigns for the New York region including target area and audience analysis, keyword and ad copy creation, reporting and metrics, and campaign management and optimizations. Handle accounts for +100 advertisers and manage over $100K in monthly marketing budget across a variety of industries.