Stella Yanping Chen Email & Phone Number

Shanghai City, China

• Build & lead Astellas China digital & innovation from strategy to detailed implementation
• Own multichannel marketing projects (private insurance, eCommerce, online hospital, marketing automation, dynamic customer profiling etc) to help brand to launch and to grow
• Represent Greater China digital excellence
• Lead global innovation workstream and participate three other global digital workstreams

Shanghai, Hangzhou, Changsha

Shanghai City, China

Shanghai

Shanghai

Build up digital marketing capabilities, such as - webcasting, live webconference, business service portal, APP, eNewsletter, eDetail, social media etc..also highly involved in patient education programmes

• Initiate, plan and implement yearly digital marketing plan for one big neuroscience brand and a new drug to achieve the brands’ objectives.
• Monitor one product’s risk minimisation training system, and work closely with quality assurance, supply team, sales rep to secure customers being trained before the product supply.
• Develop and produce e-contents for two responsible brands, facilitate two other brand teams on digital promotion, and manage UK neuroscience professional website on daily basis to provide HCPs value-add services.
• Launch digital programmes such as webcast, self-directed e-details to customers through online and offline channels.
• Prepare and manage monthly Psychiatry newsletter production, and work with agency and internal e-marketing team to deploy email campaigns.
• Communicate marketing strategies and brief programme updates to sales force in national meeting; listen to customer insights from their direct contact and through sales rep in order to improve marketing campaigns.

MSc. Advanced Marketing Management, within UK longest established marketing departmentLearning the skills of solving the key problems faced by marketing managers by applying theories to marketing practices; improving research abilities required by marketing managers; developing inter-personal communication skills through intensive team projects. - Compiled.

- Worked as part of newly-formed marketing and business development team responsible for marketing strategy development and implementation, and new customer exploration in life sciences, retail and consumer products, aviations, energy sectors. - Supported partners in mapping out potential customer through client meetings and target marketing campaigns.

- Produced events on behalf of the Marketing departments of large, American and European Law Firms and helping law firms to enter the China Legal Services Market. - Assisted conference department manager in developing annual conference plan. - Developed content and recruited speakers for each event which enable me to look at the industry in depth and.

Produced large-scale and high-end conferences for Fortune 500 companies in China in food and beverage, R&D, logistics and supply chain with specialized skills on research and project management. In charge of production cycle from idea to running of the event and controlling budget to ensure profitability.

Msc With Distinction, Advanced Marketing Management

Bachelor Of Economics, Banking, Money And Finance

Activities and Societies: Management School Student Union OfficerAwarded “Honour Graduate of the Year 2005”; “Outstanding Student” and.