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Hi! I'm cofounder of Hoop- the only AI tool that aggregates all your tasks across tools like Zoom, Google Meet, Slack and email. For busy professionals who want a better way to manage their work, Hoop automatically captures tasks and centralizes them in one spot...meaning you never miss a task.I'm a passionate proponent of remote work, asynchronous work and a four-day work week. Also a serial entrepreneur and marketing executive with over a decade of experience building brands people love.Before Hoop, I led marketing for 7 years at Trello, one of the most popular project management tools of all time, with 50 million+ users and over 1 million teams who used Trello to manage life’s greatest projects. I built out Trello's marketing team and strategy as the first marketing executive, and led the team through a $425 million acquisition by Atlassian. Active angel investor in 30+ early stage startups.
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Co-Founder / CeoHoop May 2022 - PresentHoop is an AI powered to-do list that writes itself. It automatically captures and centralizes tasks across tools like Zoom, Slack and Google Meet.It's been called "Magical," and "A Lifesaver."Check it out! http://hoop.app -
Angel InvestorAngel Investor Aug 2015 - PresentLondon, GbInvestor in 30+ companies…Kin, CoLab, Writer, Tovala, OnBrand, Magic, soona, and many more -
AdvisorOpenview Sep 2021 - Mar 2022Boston, Ma, Us -
Head Of Marketing, TrelloAtlassian Jan 2018 - Aug 2021Sydney, Nsw, AuAs Trello's head of marketing, I lead all functions of marketing for Trello under Atlassian's umbrella. This includes Brand, Customer Lifecycle Marketing, Growth, and Product Marketing.As part of Atlassian, Trello has more than doubled our userbase from 19 million registered users at acquisition to over 50 million today. Globally over 1 million teams use Trello including more than 80% of the Fortune 500. I'm proud to lead a people first, delightful team of brilliant marketers that is focused on helping customers unleash the potential of their teams.We own Trello's marketing funnel and work closely with R&D on Trello's customer journey. We also work closely with Sales on generating revenue for our enterprise product.Key Metrics include: - Signups- MAU- MQLs (Revenue) -
Product Marketing Lead, Trello At AtlassianAtlassian Jan 2017 - Jan 2018Sydney, Nsw, Au -
Vp Of MarketingTrello Feb 2015 - Feb 2017New York, UsAs VP of Marketing, I was responsible for growing the marketing team and strategy from Series A all the way to Trello's $425 million acquisition by Atlassian. Sitting on the executive team, I helped shape the strategy and execution to make Trello a leading (and delightful!) brand for millions of users globally. Some highlights:- Grew from 4 million to 25 million signups in under 3 years- Led PR strategy and brought on multiple PR firms to drive coverage in top publications like Fortune, Forbes, Business Week, etc.- Led hiring and talent development including Product Marketing, Content Marketing, Social Media, PR, and Marketing Designers- Led initial international launches in Europe and Latin America- Represented Trello as a speaker at global conferences like Web Summit and Inbound- Handled all internal and external communications and processes for Trello during Atlassian's acquisition of Trello -
Director Of MarketingTrello Aug 2014 - Feb 2015New York, UsJoined Trello's executive team to build out marketing team and strategy. Responsible for all things Marketing, Brand, and PR. -
Ceo And CofounderMatchist Apr 2012 - Aug 2014Chicago, Illinois, Usmatchist connected businesses with top web and mobile developers across the country.matchist was the winner of the 2012 Edward L. Kaplan New Venture Challenge at the University of Chicago Booth School of Business. After strong growth and a steady stream of partnerships, the business was acquired in 2015. -
Co-FounderEntrepreneurs Unpluggd Jan 2010 - Jul 2014Entrepreneurs Unpluggd was a pioneer in the entrepreneurship education and events space when the Chicago tech scene was just beginning to develop a strong sense of community. We held 20+ events and conferences featuring the most successful entrepreneurs and domain experts sharing advice. -
Young EntrepreneurFoundation Capital Aug 2013 - May 2014http://foundationcap.com/people/yep/yep2013.php
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Entrepreneur In ResidenceTechstars May 2012 - Sep 2012New York City, New York, UsEntrepreneur in Residence for Excelerate Labs (now TechStars Chicago)After FeeFighters was acquired by Groupon, I spent the summer helping other startups at Techstars develop their marketing and communications strategies. -
Founding Member/Marketing And PrFeefighters.Com 2009 - Mar 2012Raised $1.6M from angels and institutions and sold the business to Groupon in early 2012.FeeFighters was started because of frustrations with the credit card processing for small businesses. We solved that problem by building a comparison engine to accurately compare each of the processing options, and then launched our own payments API.At FeeFighters, I ran Marketing and PR. I developed the brand messaging and positioning, and owned a strong content strategy. Customer acquisition was focused on 4 channels:1) Content2) PR3) Social Media4) Word of mouthWe were featured in BusinessWeek's hottest startups, as well as the New York Times and too many other pubs to note. Here are some other links about FeeFighters:http://www.finovate.com/fall11vid/feefighters.htmlhttp://tech.co/feefighters-hottest-early-stage-startup-chicago-2011-04http://techcrunch.com/2011/09/23/feefighters-launches-payment-gateway-samurai/
Stella Garber Skills
Stella Garber Education Details
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Northwestern UniversityWcas 09 -
The University Of Chicago Booth School Of BusinessStrategy
Frequently Asked Questions about Stella Garber
What company does Stella Garber work for?
Stella Garber works for Hoop
What is Stella Garber's role at the current company?
Stella Garber's current role is Co-Founder & CEO, Hoop.app✨ Never miss another task.
What is Stella Garber's email address?
Stella Garber's email address is st****@****ern.edu
What is Stella Garber's direct phone number?
Stella Garber's direct phone number is +130936*****
What schools did Stella Garber attend?
Stella Garber attended Northwestern University, The University Of Chicago Booth School Of Business.
What skills is Stella Garber known for?
Stella Garber has skills like Entrepreneurship, Start Ups, Social Media, Blogging, Public Speaking, Marketing, Event Planning, Business Strategy, Venture Capital, Marketing Strategy, Online Marketing, Strategic Partnerships.
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