Stella Geng Email & Phone Number

United Arab Emirates

Beijing China

▲ Led a team of 8 people in developing content strategies for the cultural and tourism sectors, effectively aligning government policies, industry research, and target audience needs.▲ Managed the expansion of cultural and tourism resources, project coordination, team assignments, and profit distribution.▲ Created and executed the "Cultural Tourism Brand Fashion House" concept, leveraging digital marketing for commercial success and broader industry reach.▲ Spearheaded the organization of the "Global Cultural Tourism Z Future Innovation Conference" and launched the "Z Playmaker" dual platform, connecting government, business, and consumer sectors for comprehensive industry coverage.▲ Developed mechanisms for resource, platform, and organizational collaboration, including project process management and cost control.▲ Utilized technology, data, and internet platforms to create and digitally market cultural tourism brands, achieving precise marketing and conversion.

Beijing China

▲ Managed IP and brand strategy, enhancing influence across multiple platforms.▲ Directed content strategy and managed communications for projects, ensuring brand consistency and successful execution.

Beijing China

▲ Developed and maintained brand management guidelines across subsidiaries, enhancing market presence.▲ Managed annual brand budgets, optimizing campaign efficiency.▲ Led event planning and media relations, executing major themed events and maximizing brand visibility.▲ Expanded brand communication channels and maintained strong public relations.

Beijing China

▲ Executed brand strategy for "21st Century Summer Resort," including CIS development and consistent digital messaging.▲ Fostered media relationships, achieving high-impact promotions on national media.▲ Crafted content for 15 large-scale marketing events, driving engagement.▲ Designed B2B collaboration strategies, generating $716,800 in revenue.

Beijing China

▲ Provided critical support for major projects, including China National Museum Expansion Project, ensuring alignment with strategic goals and successful project delivery.▲ Managed project documentation, financial reports, and stakeholder communication, ensuring timely and accurate project execution.