Stella Ka-Po Li Email and Phone Number

Focused on growing revenue and building strong client relationships across national accounts. Skilled in creating and implementing strategic plans that align with client goals, boost sales, and expand market reach. Known for a data-driven approach to finding growth opportunities and managing all aspects of accounts, including forecasting, pricing, and promotions.

- Identify and give direction on assets allocation for each movie campaigns in 10+ international markets to optimise result within key periods- Develop key promotion angles for licensees to localise their marketing activities - Supervise each campaign to ensure every partners to follow objectives and guidelines- Liaise in different markets and integrate core benefits in order to meet minimum order quantity on production- Write slate decks and marketing alerts to support client releases with key insights and information

- Establish brand and PR strategies to rejuvenate and differentiate an international school from independence- Plan & execute large-scaled media planning through the traditional and digital media, including printings, eDM, bloggers, press pitching, etc. - Lead the flag-ship fund-raising projects including mural, luncheon, alumni events to encourage giving - Lead the design & production of promotional materials, including premium, mascot, Christmas card and red packets, etc. from concept to production

- Responsible for advertising and promotion plan, budget management, marketing and PR activities, including point of sales support to retailers and various press, events & screening- Identify and retain relationship with retailers, business partners and media to leverage publicity and generate maximum business result- Oversee digital campaign and content management on social media platforms (facebook & Instagram etc.), to motivate engagement & raise traffic to achieve campaigns' success- Explore new business opportunities in B2B and B2C channels

- Manage marketing projects, to achieve the ROI of APEC clients, such as AIA Insurance, ANA Airline - Social media management including content, insight, and budget managementIdentify opportunities and run business development projects by pitching, presentation and research

- Plan, organise and implement publicity campaigns, including advertisement, exhibitions, and ceremonial events etc. - Pitch and keep the excellent relations with media, to build the good reputation of the organization - Pitch media stories and handle media and public enquiries

- Develop and execute the brand strategy of new edition of old Chinese bible scripture, utilise the digital and traditional media in order to grab the broadest customer scope- Provide support to various partners including the bookstores, schools, churches, hotels, etc.- Take lead in large-scaled book fairs, press conference, seminars and shopping mall exhibitions etc.- Lead the development of a mobile App (verses feed daily with social features) which made a spectacular outcome in great success (recorded +100,000 Android and +200,000 IOS downloads)- Liaise with product teams, agencies to explore the opportunities of broadening the diversity on product to create demands

- Explore business opportunity and build relationship with 4As agencies, PR firms and in-house marketers- Manage large-scale Out-of-Home mega projects including liaison with different parties in order that the stunning and creative advertisement could be in live with a good result

- Explore business opportunity and build relationship with 4As agencies, PR firms and in-house marketers- Manage large-scale Out-of-Home mega projects including liaison with different parties in order that the stunning and creative advertisement could be in live with a good result