Zooma is a full service agency that helps global and international brands achieve their online ambitions. As a consulting strategist my mission is to educate, enlighten and guide brands in the possibilities, realities, effects and results of online and digital.Responsibilities include:- Develop digital marketing & sales strategies and roadmaps for B2B and B2C.- Plan and execute strategies to achieve set objectives, KPIs and maximum ROI.- Performing data-driven analysis and recommendations for e.g. traffic acquisition (main focus on SEO), conversion (CRO), lead generation (marketing automation) and online sales (e-commerce).- Provide best practise to brands in all matters related to attracting, converting, closing and delighting new relations and existing customers online, incl. e-commerce and related systems and tools.- Collaborate, manage, direct and develop a team of creative professionals in the execution of inbound marketing programs and digital productions.- Using tools such as Google Analytics, Google Search Console, Mouseflow, Hotjar, HubSpot and more.

CEO of La Redoute Sverige AB. In charge of the operations of this global French fashion brand within the Nordic market(s).

The mission of the E-commerce & Business Development Manager was to successfully grow and develop the e-commerce business on the Nordic market, mainly for the Ellos brand, but in some aspects also for the brand Jotex and for LaRedoute Nordic. This was done by managing the e-commerce department for Ellos, which included content creation for the Ellos websites, email and other online marketing activities, shop management / merchandizing and online marketing, as well as platform development (functionality and optimization) and support coordination for all three brands. Working in close cooperation with the IT-, Marketing-, Catalogue and Assortment teams.

In all aspects, worked to drive conversion rate through assortment communication and development, as well as development of the next generation of commercial functionality for the Ellos Group (then known as Redcats Nordic) web platform for the Nordic market (brands Ellos, LaRedoute and Jotex).Also continued to work with business development for Redcats Nordic through leading and participating in various projects at all levels in the company. Manager and mentor for the Partnership & Business Development Coordinator.

Ellos Group (then known as Redcats Nordic) is the leader in home shopping in the Nordic market, offering consumers a wide range of apparel, electronics, entertainment, home textiles and furniture under multiple brands. In 2006 the main brands where Ellos, Josefssons, Jotex, LaRedoute and Enjoy. The position meant working with business development, mainly for the brand Ellos. Responsible for studying, launching and managing new businesses, e.g. recruiting external brands or entering new areas of business. The main development was extending partnerships in leisure travel in the Nordic countries. Coordinating all aspects of the business, from development of sales and marketing plans to contractual issues with full budget responsibility. Working in close cooperation with external companies and Redcats’ internal IT-, marketing-, controlling- and e-commerce departments on a daily basis. From spring 2007 also responsible for coordinating work with new functionality for Ellos web platform.Note: Redcats at the time reported global sales of around €3.5bn, with close to half of sales from online. Redcats ranked among the top 3 online fashion retailers in the world with a footprint in 31 countries. Redcats was part of the PPR Group (now Kering), quoted on the Paris Stock Exchange and owner of brands such as Puma, Volcom, Fnac, Gucci, Alexander McQueen, Stella McCartney, Bottega Veneta and YSL.

Secureon develops license platforms for software on demand. Co-founded Secureon (originally incorporated in 2001) together with fellow students at Chalmers School of Entrepreneurship in spring of 2003, initially overseeing the patent situation and clearing rights for the technology. Thereafter working with general business devlopment, including the business plan (finalist in business plan competition Venture Cup West 2004), attracting venture capital and customers, while also revising product strategy from copy protection to software license platform. We assembled an exceptional team at Secureon, including a highly involved board of directors full of experience from the software industry. Togheter we worked hard and reached positive cash flow within one year of operation. In 2005 we saw a need to broaden the base of resources to work on larger contracts and found a perfect match in consulting and technology firm Gatespace Telematics (now Makewave) who in April 2005 acquired Secureon.