Stella Leo Email & Phone Number

• Featured in: The NY Times, Good Day NY (TV fashion segment), Town & Country Magazine, NY Post, Hello Magazine, LI Pulse, Newsday, NY Metro Parents, Palos Verdes Magazine, Voyage LA, Pix 11 News, Wonderland Dreams (billboard and website), NinaShoes.com, BizBash and more •Noted by Children’s Salon and MomTrends as one of the best mom bloggers to work with • Founded, wrote and promoted content for StylishlyStella.com, a lifeSTYLE blog that provides fabulous inspiration for celebrating the everyday in style.• Hosted 2 back-to-school segments for Amazon Live with Lilliana Vasquez and Alejandra pp• Chosen by Disney out of thousands of applicants to host Disney Side celebrations for them. • Covered NY, Dubai and LA Fashion Weeks for 21 years, Kids Fashion Week 6 years, InStyle Magazine's Summer Social and numerous celebrity events in NYC. • Sold out, planned and produced for Fab Kids: Easter egg hunt (2019), Haute Halloween costume party (2014), a BOO-tiful Halloween (2015), a white party (2016, 2017), and a back to school bash (2017).• Secured over 200 event sponsors and established strategic partnerships for Manhattan based events.• Grew Instagram @fab_kids and @StylishlyStella to over 55k. • Styled 6 kids' photo shoots in collaboration with professional photographers and make-up artists.• Styled and photographed daughter to serve as brand rep for Guess Kids, True Religion, Lee Jeans, Kidpik, Masala Baby and many more.• Produced sponsored travel content for Sheraton CARLSBAD, Trump Chicago, Huttopia, The Viceroy, Seadust Cancun, Lake Arrowhead Resort, San Diego Mission Bay Resort, Kartrite, Manchester Outlets, Woodloch Resort, Bethel Woods and Munduk Moding Plantation in Bali.• Promoted NYC and LA popups and provided family-friendly guides to the most Instagram-able hot spots around the world.• Served as co-host to the Modern Day Wife and SoCal Wellness events in LA

New York City, New York

• Provided direction and strategic vision to the global PR, Communications and Special Events groups to align with the beauty business's branding priorities and business goals. • Strengthened brand messaging by overseeing global PR activities and correspondence. Developed and executed PR plans, campaigns and press releases while managing a 20 million dollar marketing/PR budget. • Managed US and Canada's external PR, advertising and digital agencies for hair and body lines.• Ensured corporate standards were maintained throughout all 47 countries' philanthropy, digital, PR and advertising initiatives.• Led sponsorship contracting, negotiations and activations of up to 40 fashion shows per year, including designers such as Carolina Herrera, Badgley Mischka, Vera Wang, Burberry, Catherine Malandrino, Just Cavalli, and Alice & Olivia.• Maximized all product launches with product placement, PR, celebrity seeding, red carpet gifting, industry award submissions, social media, and event activations.• Analyzed and improved all branding ROI.• Advised and led Senior Management on crisis management, community relations, and PR issues as required.• Edited/revised press releases, corporate fact sheets, talking points, presentations and other communications materials for external and internal audiences.• Helped create and implement standardized performance review process for the company to help employees work towards business goals and strengthen internal communications.

Ny

•Helped lead store's #1 status in company (nationwide) as measured by increased service scores. •Won two out of two company-wide event proposal contests. •Won fragrance selling contest and helped Jimmy Choo over-achieve their sales plan by over 130%•Achieved highest increase in designer division across 50 stores based on plan as well as increase to LY. •Planned, executed, and managed over 120 fashionable events/year. Established, implemented and enforced event standards, and procedures to maintain uniform luxury brand message.•Cultivated strong relationships with press to build Saks Fifth Avenue's status, promote in-store events and include products in editorial. •Drove incremental sales with the creation of comprehensive and cohesive local marketing plan that focused on customer acquisition, cross-shop and retention strategies.•Leveraged business relationships for sponsorships, loyalty enhancers and customer acquisition.•Created customized marketing strategies for fashion, cosmetic and accessory lines ensuring they optimized in-store event opportunities and ROI.•Partnered with mall marketing on event promotions and local business development. •Wrote all copy for event invites, store signage, and eblasts. •Created incentive, accountability and recognition programs for the 90 store associates and managers, helping them to drive sales. •Served as store's fashion director, educating store on latest fashion trends, handling all model bookings and styling all fashion shows. •Led all corporate initiatives such as Key To The Cure, St. Jude Children's Research Hospital charity initiatives and Fashion's Night Out.•Oversaw all charitable special event details including branding, contracting, collateral displays, strategic product integration, social media promotions and donations.

-Won Gold Event Marketer Award with innovative experiential events in Times Square involving the latest in texting, photo upload and TV-t-shirt technology. Directed budgets and communication strategies.-Awarded "Gold Driver Award" for best event, best giveaway and best web site while working on Samsung World Championship (LPGA sponsorship) project.- Won Cheil USA's 2007 Below-the-Line Campaign of the Year (Campaign: Consumer Electronics Show 2007)- Responsible for developing event advertising, Samsung Experience showcase marketing calendar and signage, sweepstakes, collateral, pop ups and promotions.-Created marketing plan to launch Korean fashion designers into the NY market through strategic PR campaigns, fashion show, & showroom management. Secured press-worthy judges such as Fern Mallis. -Oversaw and directed PR agency. Managed models, stylists, photographers. Responsible for timely execution of 5 designer look books, photography, retouching and approval of product images and press kits. Ensured all messages were in-line with brand image.-For two years, led LPGA golf tournament sponsorship for Samsung resulting in nine million worth of press each year by handling: pre-event promotions, invite/website/signage copy, celebrity draw and awards parties, media events, press releases, corporate communications, speeches, custom invites, web site renovation, online registration, media planning, advertising, gifting, promotions, budgeting and invoicing. -Idea generator and proposal writer for about 10 event promotions and sponsorships each year.-Assisted gala, dinner and ribbon cutting ceremony involving governor of Texas, celebrities and top execs.-Managed booking, styling and training of about 100 models and brand ambassadors each year.

-Spearheaded Samsung sponsorship of InStyle Magazine's fashion show from conception to completion to kickoff NY fashion week.-Responsible for press photo shoots, booking and managing models, wardrobe styling and set design.-Managed styling closet for all street team promotions, tradeshows and oversaw samples and ordering.-Created in-store events calendar, budget, marketing materials and displays for Samsung Experience.-Planned international press event and successfully managed 1million dollar budget.-Successfully pitched, planned and executed a 300k product launch and interactive billboard promotion in Times Square that resulted in great press including an editorial spread in German Vogue.-Coordinated all details for 500k worth of events involving 300 high-profile executives and LPGA pros.-Solely responsible for vendor procurement and management as well as any contract negotiation.-Wrote RFPs, creative briefs, web copy, scripts and invite text. -Liason for all creative and interactive work.-Oversaw press releases and all quote requests for Samsung World Championship.

-Helped develop and implement PR campaigns for Leapfrog, an educational toy client.-Spearheaded national and regional media relations across all categories. Outstanding success in pitching teen products, desk-sides, LeapFrog spokespeople and client stories.-Wrote pitches for: trade magazines, consumer print, broadcast and weekly newspapers.-Secured and oversaw giveaways in places like: YM, Women's Day, Teen People, Essence and Elle Girl. -Served as daily contact for client regarding drafting and implementing promotional plans, media outreach, media monitoring, tradeshow, client reporting , internal documentations, executive bios and Profnet leads.-Managed junior staff's media list development, research and daily media scans.-Researched and created database for celebrity seeding programs. Created creative press mailings.

-Created PR strategy for this new retail site, and served as editor-in-chief of monthly newsletter.-Crafted key message points and briefed founder before all media interviews. Secured print coverage.-Wrote web site copy, marketing/sales materials, key message documents and press release.-Recruited and managed over 30 contributors. Helped grow member database to over 3,000 from zero within the first few months of launching.-Initiated co-marketing opportunities with SheFinds.com and networked with potential partners.-Planned launch party. Found and negotiated venue. Handled event logistics.

-Ensured ongoing, timely and proactive interaction with appropriate trade and consumer press on behalf of consumer clients such as David Lance NY Custom Clothier; , Emerson and the Original San Francisco Toymakers.-Successfully secured notable industry awards, product placement and broadcast mentions. -Executed leading industry event at Toys 'R Us and organized press reference library.-Responsible for external and internal corporate communications for nine clients. Wrote over a dozen press releases. Created media lists, creative press mailings, press kits and other communications materials.

-Planned, and implemented internal and external communications including press kit and direct mail.-Represented JP Glover Art at industry tradeshows. Increased and managed database of contacts.-Managed marketing budget and timelines. Researched appropriate New York galleries to pitch.

-Researched, negotiated and secured venue to launch promotional event. -Wrote web copy and managed production of all marketing materials while managing budget.Matthew David Events -Prepared event proposal for Weather Channel. Researched venues, logistics, costs and other details. Event Marketing Resource Group-Planned and produced everything from fundraisers and fashion shows to networking events.-Identified and negotiated with appropriate vendors and venues. Promoted and populated events.

Tracked and analyzed effectiveness of marketing campaigns. Analyzed market research.

Initiated Lunar New Year fashion show. Organized all educational seminars. Created mentor program.

M.A, Psychology

• 1 out of only 3 to be accepted into 1997 Developmental Psychology Ph.D program. Awarded Yale University Fellowship and stipend. Won John.

Ed.M, Psychology

B.A, Psychology

•Graduated with Honors. GPA 3.8/4.0 Dean’s List. Angell Scholar, Psi Chi, Golden Key National Honor Society.