Stella Leo Email & Phone Number

• Featured in: The NY Times, Good Day NY (TV fashion segment), Town & Country Magazine, NY Post, Hello Magazine, LI Pulse, Newsday, NY Metro Parents, Palos Verdes Magazine, Voyage LA, Pix 11 News, Wonderland Dreams.
• Noted by Children’s Salon and MomTrends as one of the best mom bloggers to work with
• Founded, wrote and promoted content for StylishlyStella.com, a lifeSTYLE blog that provides fabulous inspiration for celebrating the everyday in style.
• Hosted 2 back-to-school segments for Amazon Live with Lilliana Vasquez and Alejandra pp
• Chosen by Disney out of thousands of applicants to host Disney Side celebrations for them.
• Covered NY, Dubai and LA Fashion Weeks for 21 years, Kids Fashion Week 6 years, InStyle Magazine's Summer Social and numerous celebrity events in NYC.

New York City, New York

• Provided direction and strategic vision to the global PR, Communications and Special Events groups to align with the beauty business's branding priorities and business goals.
• Strengthened brand messaging by overseeing global PR activities and correspondence. Developed and executed PR plans, campaigns and press releases while managing a 20 million dollar marketing/PR budget.
• Managed US and Canada's external PR, advertising and digital agencies for hair and body lines.
• Ensured corporate standards were maintained throughout all 47 countries' philanthropy, digital, PR and advertising initiatives.
• Led sponsorship contracting, negotiations and activations of up to 40 fashion shows per year, including designers such as Carolina Herrera, Badgley Mischka, Vera Wang, Burberry, Catherine Malandrino, Just Cavalli, and.
• Maximized all product launches with product placement, PR, celebrity seeding, red carpet gifting, industry award submissions, social media, and event activations.

NY

• Helped lead store's #1 status in company (nationwide) as measured by increased service scores.
• Won two out of two company-wide event proposal contests.
• Won fragrance selling contest and helped Jimmy Choo over-achieve their sales plan by over 130%
• Achieved highest increase in designer division across 50 stores based on plan as well as increase to LY.
• Planned, executed, and managed over 120 fashionable events/year. Established, implemented and enforced event standards, and procedures to maintain uniform luxury brand message.
• Cultivated strong relationships with press to build Saks Fifth Avenue's status, promote in-store events and include products in editorial.

-Won Gold Event Marketer Award with innovative experiential events in Times Square involving the latest in texting, photo upload and TV-t-shirt technology. Directed budgets and communication strategies.-Awarded "Gold Driver Award" for best event, best giveaway and best web site while working on Samsung World Championship (LPGA sponsorship) project.- Won.

-Spearheaded Samsung sponsorship of InStyle Magazine's fashion show from conception to completion to kickoff NY fashion week.-Responsible for press photo shoots, booking and managing models, wardrobe styling and set design.-Managed styling closet for all street team promotions, tradeshows and oversaw samples and ordering.-Created in-store events calendar.

-Helped develop and implement PR campaigns for Leapfrog, an educational toy client.-Spearheaded national and regional media relations across all categories. Outstanding success in pitching teen products, desk-sides, LeapFrog spokespeople and client stories.-Wrote pitches for: trade magazines, consumer print, broadcast and weekly newspapers.-Secured and.

-Created PR strategy for this new retail site, and served as editor-in-chief of monthly newsletter.-Crafted key message points and briefed founder before all media interviews. Secured print coverage.-Wrote web site copy, marketing/sales materials, key message documents and press release.-Recruited and managed over 30 contributors. Helped grow member.

-Ensured ongoing, timely and proactive interaction with appropriate trade and consumer press on behalf of consumer clients such as David Lance NY Custom Clothier;, Emerson and the Original San Francisco Toymakers.-Successfully secured notable industry awards, product placement and broadcast mentions. -Executed leading industry event at Toys 'R Us and.

-Planned, and implemented internal and external communications including press kit and direct mail.-Represented JP Glover Art at industry tradeshows. Increased and managed database of contacts.-Managed marketing budget and timelines. Researched appropriate New York galleries to pitch.

-Researched, negotiated and secured venue to launch promotional event. -Wrote web copy and managed production of all marketing materials while managing budget.Matthew David Events -Prepared event proposal for Weather Channel. Researched venues, logistics, costs and other details. Event Marketing Resource Group-Planned and produced everything from.

Tracked and analyzed effectiveness of marketing campaigns. Analyzed market research.

Initiated Lunar New Year fashion show. Organized all educational seminars. Created mentor program.

M.A, Psychology

• 1 out of only 3 to be accepted into 1997 Developmental Psychology Ph.D program. Awarded Yale University Fellowship and stipend. Won John.

Ed.M, Psychology

B.A, Psychology

•Graduated with Honors. GPA 3.8/4.0 Dean’s List. Angell Scholar, Psi Chi, Golden Key National Honor Society.