Stella Teo, Mba Email & Phone Number

Singapore

• Deliver projects on time: 80% target (excl. cancellations), 90% stretch target
• Driving projects (includes NPI, Geo Expansion, Technology Transfer) key milestones through the Stage Gate process and internal IT systems
• Support project teams in problem solving and govern process for effective decision making (right time, right info, right people)
• Own key accountability in guiding cross-functional team members to achieve project objectives
• Develop and consistently maintain activity timelines
• Escalate and communicate risk on activity execution

Singapore

• Worldwide leading pharmaceutical and consumer healthcare.
• Driving projects (includes NPI, Geo Expansion, Technology Transfer) key milestones through different phases to generate faster and better innovations with the partnering of various stakeholders in commercial marketing.
• Identify and act on problems, solutions, risks and mitigations

Singapore

• Worldwide leading pharmaceutical and consumer healthcare.
• Leading a team of 4 artwork managers with achieved KPI of 10% reduced artwork changes and 15% cost saving
• Double hatting as Area Brand Manager for Aquafresh brand to coordinate queries from markets to the Category on building the brand
• Superb ability managing 90 – 100 power brands global projects (3X more than standard project manager) on Panadol, Sensodyne, Polident, Parodontax, Physiogel & Centrum for Consumer Healthcare & OTC category in SEA &.
• 75% of the projects are launched earlier than scheduled with an average of 20% cost saving
• Driving projects (includes NPI, artwork changes, site changes) key milestones through different phases to generate faster and better innovations with the partnering of various stakeholders in commercial marketing team.

Singapore

• A leading Japan’s pharmaceutical company specializing in bottom care.
• Helped the start-up team of 3 employees in setting up the corporate branding and marketing guidelines to launch the 1st in the world new product in ASEAN with Singapore as the headquarters
• Research and analyze on ASEAN market and give recommendation to the management on market overview, market challenges, market opportunities, market entry strategy, target segmentation, regulations, advertising code of.
• Pitching to potential distributors for support to launch new product in markets
• Identify opportunities for clinical and market research, synthesizing global market needs and developing the business case for funding based on ROI
• Reporting development progress to the Headquarter in Japan

• Integrated Marketing, Creative Design and Event Management agency.
• Built a start-up team of 3 employees to having 7 employees with proud achievement of exceeding company sales projections by 28%
• Worked with over 100 clients to revamp their companies’ marketing and branding needs with at least 15% brand awareness lift and at least 20% revenue growth. Clients include Paulaner Wirtshaus, Seoul Yummy, Molly.
• Optimized digital marketing on social media platforms and datamining on google analytics, which saved company about $15,000 a month
• Helped grow business leads from 52 to over 200 in one year through active involvement in community events

Singapore

• One of the leading FMCG instant beverages in Singapore.
• Led a team of 2 marketing executives & 2 designers of 26 SKUs instant beverages across the region of Singapore, Malaysia, Vietnam, Cambodia, Philippines, Thailand and India
• Successful launch of huge rebranding campaign. An award-winning campaign including TV, social media, print and OOH with budget of $1 mil and with effective Return-On-Investment (ROI) of 100%
• Established strategic E-Marketing and Social Media Plan (30k Facebook followers)
• Leading 3-year strategic planning, rooted in extraordinary share gain from 13th to top 5 top of mind
• Participated in trade fairs to increase brand awareness

Singapore

• An established Thai restaurant in Singapore with 12 outlets of Lerk Thai Restaurant and 2 outlets of Universal Dining Food Court in Singapore and Malaysia.
• Strategic brand-building activities and synergizing brand-building efforts (Online and offline marketing collateral, ATL, BTL campaigns) with marketing budget of $500K with effective Return-On-Investment (ROI) of 25%
• Established strategic E-Marketing and Social Media Plan (20k Facebook followers)
• 20+ partnerships (PR and content) developed

Singapore

• An established western restaurant in Singapore with 11 outlets of Dome Cafe and 7 outlets of Olio Café.
• Strategic brand-building activities and synergizing brand-building efforts (Online and offline marketing collateral, ATL, BTL campaigns) with marketing budget of $700K with effective Return-On-Investment (ROI) of 30%
• 20+ partnerships (PR and content) developed

Singapore

• A leading retail supermarket of 39 outlets.
• Accomplished strategizing the entire marketing campaign and Supermarket’s positioning involving active involvement in preparation of all marketing collaterals, advertising & promotions etc
• Obtaining maximum result with reducing cost by 20%

Master Of Business Administration - Mba, Marketing

Bachelor In Commerce, Marketing & Advertising