Stella Tseng Email & Phone Number

Taiwan

Taipei City, Taiwan

• Integrated Marketing Strategy: Led Taiwan marketing team to drive acquisition, accelerate pipeline and booking revenue for all product architectures (Networking, Security, Collaboration and Data Center) to deliver positive results in line with cross-regional teams and local leadership team. • Brand Awareness Enhancement: Developed overall digital marketing strategies to enhance awareness, including website content, social media, SEM, programmatic ad, and customer use cases.• Thought… Show more • Integrated Marketing Strategy: Led Taiwan marketing team to drive acquisition, accelerate pipeline and booking revenue for all product architectures (Networking, Security, Collaboration and Data Center) to deliver positive results in line with cross-regional teams and local leadership team. • Brand Awareness Enhancement: Developed overall digital marketing strategies to enhance awareness, including website content, social media, SEM, programmatic ad, and customer use cases.• Thought Leadership Building: Led CIO on-site events and nurturing program to deepen connection with customers which was awarded as winner by the Cisco APJC Marketing Leadership Team.• Growth and Expansion: Identified growth opportunities to maximize reach and demand-generation by partnering with industry leading authorities across different segments. Show less

Taiwan

• New Product Launch: Drove Go-To-Market plans for Firefox Lite launch in Taiwan and Southeast Asia markets which increased Monthly Active Users by 37X in two years.• Marketing Initiatives Development: Developed marketing initiatives for major product updates, nailed communication messages, managed paid & owned media, and in-app push notification calendars.• Product Positioning: Analyzed market and competitive landscape, industry trends, user insights to find out viable market segments… Show more • New Product Launch: Drove Go-To-Market plans for Firefox Lite launch in Taiwan and Southeast Asia markets which increased Monthly Active Users by 37X in two years.• Marketing Initiatives Development: Developed marketing initiatives for major product updates, nailed communication messages, managed paid & owned media, and in-app push notification calendars.• Product Positioning: Analyzed market and competitive landscape, industry trends, user insights to find out viable market segments and shape product positioning.• Acquisition & Retention: Enhanced user journey from acquisition to retention, identified the most cost-efficient acquisition channel, and the most effective approach for retention.• Integrated Marketing Communication: Firefox IMC campaign increased brand awareness by 5%, boosted 25% install growth. Awarded Taiwan annual top 10 digital creative cases by Brain Magazine. Show less

Taipei City, Taiwan

• Digital Marketing Planning & Execution: Led overall digital marketing strategies for SK-II Taiwan, including campaigns, media plans, brand site, social media, media advertorial and advertising materials. • Cross-regional Collaboration: Collaborated with regional and local marketing teams to deliver best-in-class content in line with regional marketing strategies and local insights. • Maximize Brand Volume: Supervised creative, media, PR agencies and media editors to maximize synergy… Show more • Digital Marketing Planning & Execution: Led overall digital marketing strategies for SK-II Taiwan, including campaigns, media plans, brand site, social media, media advertorial and advertising materials. • Cross-regional Collaboration: Collaborated with regional and local marketing teams to deliver best-in-class content in line with regional marketing strategies and local insights. • Maximize Brand Volume: Supervised creative, media, PR agencies and media editors to maximize synergy over 50 media co-op projects, sustaining and maximizing brand volume. • Integrated Marketing Communication: Enhanced awareness of SK-II #changedestiny campaign and performed LINE live stream for #changedestiny night PR event to build the 360-degree communication. The 1st cosmetic brand in real-time through LINE. • Converted Online Traffic to Business Revenue: Optimized conversion rate of purchases at 58 sales counters originating from digital campaigns to ensure digital KPI aligned with business targets. Successfully drove online users to become new users with over 90% booking rate for E-sampling campaigns and 4X growth of registration rate for skin-testing campaigns. Show less

Taipei City, Taiwan

• Media Strategy Planning: Developed digital marketing strategies.• Partnership Collaboration: Built and sustained collaborative relationships with media partners.• Leadership: Coached junior team members and led the team to achieve department targets.

Taipei City, Taiwan

• Social Media Planning & Execution: Developed Pampers/幫寶適 and Whisper/好自在 branding, communication, advertising, campaigns with monthly social calendar on FB. Pampers rocked to the most engaging baby care fan page in Taiwan and NO.1 Pampers fan page in Asia.• Consumer Engagement & Brand Building: Real-time replied to consumer comments with brand's tone and manner, building brand preference while enhancing social engagement. • Consumer Insight Analysis: Provided deep-dive reports on… Show more • Social Media Planning & Execution: Developed Pampers/幫寶適 and Whisper/好自在 branding, communication, advertising, campaigns with monthly social calendar on FB. Pampers rocked to the most engaging baby care fan page in Taiwan and NO.1 Pampers fan page in Asia.• Consumer Engagement & Brand Building: Real-time replied to consumer comments with brand's tone and manner, building brand preference while enhancing social engagement. • Consumer Insight Analysis: Provided deep-dive reports on consumer insights, post performance and industry trends, presenting recommendations for future marketing plans and product optimization.• Leadership & Collaboration: Led and collaborated with internal and external partners to optimize FB content with global toolkit adaptation and brought in local insights. Show less

Taipei City, Taiwan

• Media Planning & Execution: Developed digital media strategy for key clients in Beauty, E-commerce and Game industry. Awarded highest scale project from a game client (OMG) via agency pitching.• Campaign Performance Tracking & Analysis: Monitored execution results and analyzed performance to timely advise clients on media rearrangement or creative optimization.• Digital Landscape Consulting: Provided clients with consultations on the digital marketing trend, as well as targeted… Show more • Media Planning & Execution: Developed digital media strategy for key clients in Beauty, E-commerce and Game industry. Awarded highest scale project from a game client (OMG) via agency pitching.• Campaign Performance Tracking & Analysis: Monitored execution results and analyzed performance to timely advise clients on media rearrangement or creative optimization.• Digital Landscape Consulting: Provided clients with consultations on the digital marketing trend, as well as targeted digital landscape through different types of media tools. Show less

Taipei City, Taiwan

• Customer Financial Service: Provided customers with assets saving, transferring and related financial services.

Graduate Certificate, Marketing

Bachelor'S Degree, Business Administration (Marketing Specialty)