Product Analyst
Current- I'm working on a product VK SuperApp.Achievements:
- Conducted causal inference analysis of the effects of tabbar personalization (Propensity Score Matching / AB test). This allowed us to assess the impact of the decision on VK services and on users' content consumption.
- Conducted CustDev research within the framework of an intra-corporate startup. This allowed us to formulate a value proposition and redesign the business model.
- Identified a downward trend in the activation product and developed a number of solutions. This allowed the KPI to be restored and gave a new growth point.
- Automated part of the analytics for BizDev teams. This freed up 25% of the analyst's time.
- Developed methods for evaluating the effectiveness of marketing campaigns, implemented a BI-tool. This has helped to speed up and standardize the work of marketing.