EVERPLAY is a platform where ordinary gamers and streamers are encouraged to play their favorite Mobile and PC games and compete with each other in many possible ways to win valuable rewards. We are a small team of professionals united by an incredible passion for video games. We are very inspired to work on a solution that is at the intersection of the most emerging industries, which can bring new exciting opportunities to ordinary players and streamers, which we ourselves are.

I joined the company in 2016 and my main goal was to unlock the potential and grow the League of Legends (LoL) player base in a extremely competitive Russian & CIS market. This included the development and implementation of a regional marketing and growth strategy, which materialised with the launch of many local community programs and marketing campaigns, PR blasts and massive user acquisition activities. I was then promoted to Publishing Lead, where I was responsible for MOBA & Strategy games in Russia & CIS, as well as for supporting launches of the new games in RUCIS and providing world-class publishing services (Marketing, User Acquisition, SMM, Media, PR, Comms, Insights) to other Riot’s games and regional teams. - Our regional marketing and growth strategy provided room for LoL to grow and thrive in the RUCIS market and dramatically boosted both player base and revenue- Successful launches of Riot’s new games: VALORANT, Wild Rift, Teamfight Tactics, Legends of Runeterra, as well as Riot’s first TV show ARCANE in the RUCIS market- A stack of local community programs and events were delivered to RUCIS players that have significantly enhanced engagement with the games- Several dozen marketing campaigns were developed and launched to support Riot games’ growth in the RUCIS market- Under my impulse, Riot Games built up a full set of regional publishing services and vendors providing world-class expertise to local game teams

In my role as Digital Manager, I focused mostly on CRM and Direct marketing projects for PMI’s brands and other internal customers (i.e. building a CRM platform for the PMI internship program). I was also in charge of growing the database of Legal Age Smokers which became crucial with legislation changes (Marketing restrictions for Tobacco companies). As a Brand Manager, I was responsible for the creation and development of integrated digital platforms that had to be compliant in the restrained environment for the category of medium-price PMI brands (L&M, Chesterfield, Eve). These platforms became the new base for 360 marketing and consumer engagement activities. - L&M, Chesterfield and Eve brands got brand new integrated digital & CRM platforms that allowed brands to build 360 marketing activities compliant with up-to-date requirements- PMI brands got CRM strategies corresponding to brand and portfolio strategies- PMI database of Legal Age Smokers multiplied in size and was enriched with extended user profiles - Some innovative cross-functional projects were brought to life and delivered to PMI customers (i.e. platform for Sales team based on Geo-location services that helped customers find the nearest PoS with their preferred brand)

My main objective was to develop ADV media group’s existing clients by creating integrated solutions, particularly activations connected to a common creative idea with different touch points across several media channels (Digital, Outdoor, TV, Press, etc). That also required building a proper team and processes, bringing synergy to the collaboration with different business units (specialized agencies) and ensuring that the projects were delivered to market, that they performed well and the clients were happy.- A new department was established, and in close cooperation with accounting, creative, media, strategy and production teams, we developed and launched integrated solutions for key clients of the entire ADV media group.- Some complex integrated campaigns were developed from scratch, and I was responsible for the entire process all the way to their launch (e.g. TalkShake animated video show for Unilever’s Ekzo).

Within the internal Media team, I was responsible for the Digital activities of all Unilever’s brands (~20 brands including Axe, Rexona, Lipton, Dove, Domestos, Magnum, Knorr), covering digital media campaigns, SMM, SEO, data analysis and reporting, as well as contributing to digital strategies and digital production. I had to push Digital as a relatively new media channel within the organization, proving its efficiency by achieving meaningful results. I was also required to build relations with digital partners (digital agencies, online platforms and services) to provide the best conditions for brands and ensure transparency and brand safety for digital advertising.- Under my supervision around 70 social and digital media campaigns were planned and executed- I established a performance measurement process including clear reporting and KPI assessment - Some meaningful projects for Unilever’s “key” brands happened under my direct supervision(e.g. massive campaign for Rexona in Euro 2012 period, dating service for Axe, RexBall for Rexona, integration of Lipton factories into the most popular “farm” game), - Continuous training and development of internal teams, providing digital training and events made in cooperation with local digital partners, internal digital competitions among brand teams, etc.

My job at CTC media was to promote TV products into Digital channels, which no one had any clear knowledge of. This included driving the online presence of CTC media by establishing its own branded channels and communities on platforms like YouTube, Mail.ru, VK.com, Odnoklassniki, as well as creating and placing advertisements on top-20 online platforms. In the role of Cross-promo Producer, I concentrated on creating co-promo marketing projects with other media companies (Mail.ru, Google, Youtube, Rambler, LJ, Energy 104.2 and others) that brought marketing value for zero monetary cost.- Dozens of online campaigns promoting TV products were created from scratch and successfully delivered- Newly established branded channels and communities grew to a total of 1,000,000 followers- I established a close working relationship with the Sales department and came up with a new barter approach allowing the exchange of TV slots for radio ads or for online ads - In cooperation with media partners and platforms, we delivered some really notable projects supporting both our own product and our partner’s product, including a few complex projects involving 3 parties at once (TV + Digital platform + Radio)

Fresh out of school, I was improving my skills on some entry-level projects, acquiring expertise and enhancing my competence in the online marketing and web production spheres, as well as improving my soft skills.