Leapfone is a Phone as a Service startup.We're pioneers in offering refurbished smartphones in a subscription model in Brazil.Our plans include full insurance, yearly upgrades and are charged monthly.

Founder at Komus, acquired by Pitzi. The team and I joined the company to create a new business unit from scratch. 🚀

Desk ao Deck is a storytelling workshop that teaches people how to pitch their ideas through strategic and impactful presentations.

2022-2023Course: Strategy (Online)Class: Building Narratives and Selling Ideas2020-2021Course: Strategy Camp (Online)Class #1: Generating Strategic Directionals Class #2: Building Narratives and Selling Ideas2018-2019Course: Strategic Planning Pocket Class: Building Narratives and Selling Ideas

Komus is a digital insurance for smartphones.Achievements:• EXIT - Acquired by Pitzi (Mar, 2021)• Susep Regulatory Sandbox Approval (Oct, 2020)• Pre-Seed Funding (Sep, 2019)• ABInsurtech - Associação Brasileira de Insurtech - Founding member• ACE Startups • Acceleration Program • Batch 14 (Jan 2019 - May 2019)• Selected for the Google for Startups - Startup Zone Program (Sep-Dec, 2018)• Pre-Seed Funding (Jul, 2018)• Selected for the SP Stars mentorship program by Prefeitura de São Paulo (Apr, 2018)

At Lew'Lara, I was the strategic planning manager responsible for the strategy behind the Nissan 2016 Olympic Games Sponsorship and the Nissan Kicks launch in Brazil. 1) Responsible for everything related to strategy, from defining the product and institutional brand positioning to creating the tactical activation strategy for the sponsorship. The strategic work resulted in two Effie Awards (internationally recognized effectiveness communications award) and relevant improvements in brand image and Nissan Kicks sales. 2) Proactively created and developed a digital product for the agency: Pulso da Comunicação, an extranet platform that replaced the usual Power-Point periodic competitive analysis for a digital platform where all agency clients can have access to a private and customized competitive intelligence database, updated weekly by strategy teams. 3) I was also selected to be the lead trend-spotter for Backslash in Brazil, a global TBWA initiative that hunts the most recent cultural movements and innovation trends around the globe: https://backslash.com/

Lookst was a platform with the purpose of making online shopping for clothes a more inspiring and user-friendly experience. In the platform, users could search for looks from fashion bloggers and celebrities, categorized by trends and occasions, and find similar pieces available online. It was a personal project where I learned a lot about entrepreneurship and the challenges of running a startup. Through this experience I also gained technology, UX, and digital marketing skills by managing the development of the product, generating content, managing social media accounts (54k fans on Facebook), and optimizing online ads to generate leads.