Proven ability to plan, develop and implement omnichannel digital-first marketing and communication strategies that drive enhanced brand awareness, customer trust, new customer acquisition, and increase customer retention and loyalty. Expert in building relationships with new and existing audiences to grow engagement, build on brand reputation, and ultimately drive company growth.Extensive experience understanding different B2B and B2C audiences and their core needs throughout their customer journey. Excel at defining, creating, and implementing brand and content strategies to drive customer loyalty, confidence, and engagement. Ability to develop the appropriate voice, tone, and messaging for strategic corporate initiatives and to resonate with various audiences in social marketing, website content, and across all advertising and digital channels to connect with each target audience effectively. Exceptional at building relationships at all organizational levels, with internal and external stakeholders and partners. Specific experience in healthcare, wellness, DME, senior living, active adult lifestyles, education, and healthcare and self-service technology. Core Competencies:• Strategic Market Planning• Brand Positioning & Development • Data-Driven, Go-To-Market Strategies • Content Strategy• Customer Journey/Customer Experience• Customer Relationship Management• Lead & Demand Generation [B2B, B2C, B2B2C] Business Development • Strategic Communications/Corporate Communications• Digital Technology Evangelist• Product Marketing Marketing • Market Trend & Competitive Analysis• Customer Engagement Business Strategy• Metrics-Based Performance Marketing• P&L/Budget Planning• Team Building and LeadershipAccomplishment Highlights• Re-imagined brand story via sophisticated marketing strategies across B2B and B2C audiences, digital landscape, and an ever-evolving healthcare industry. • Performance-optimized market strategies to support a 27% revenue increase in 1 year • Drove digital product development resulting in a service line sales increase of 186%, from $490K to $1.4M in one year.• Reformulated audience targeting and enhanced product digital presence to increase sales quality leads by nearly 3%.• Strategically restructured team organization increasing team productivity by 30% and client satisfaction by 13%. Please contact me at stephaniea.smith1@gmail.com with any marketing, lead/demand generation, customer journey, and brand strategy opportunities.
Listed skills include Online Marketing, Digital Marketing, Marketing, Copywriting, and 39 others.
