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Steph B. Email & Phone Number
Vice President
at
MSL (Global)
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President
Location
Sydney, New South Wales, Australia
Company size
Who is Steph B.? Overview
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Quick answer
Steph B. is listed as Vice President at MSL (Global), a with 69 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Steph B..
Steph B. previously worked as Strategy Director at Herd Msl and Account Director at Herd Msl. Steph B. holds Bachelor Of Communications, Public Relations And Journalism from Western Sydney University.
Company email context
Email format at MSL (Global)
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MSL (Global)
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Profile bio
About Steph B.
I’m a highly strategic earned specialist with 12 years’ experience in PR, brand communications, influencer marketing, creative strategy, project/team management, client service and account leadership.While I pride myself on exceeding colleague and client expectations, I'm a big believer that the people we work with more often than not remember less of what we do for them, and more of how we make them feel while doing it. This is why (I'm told) I thrive at building and sustaining strong and trustworthy professional relationships.My approach to creative and comms strategy is the byproduct of a unique background and blend of expertise; I was a dance choreographer for musical theatre in a past life, then amassed 10+ years of PR, communications and earned expertise, before "officially" making the leap into a strategy role 3 years ago.With a special passion for surfacing insights that spotlight or celebrate female-led stories, and a keen interest in leading disruptive integrated launches or cause and purpose initiatives in the consumer or brand space, I have a proven track record for creating commercially impactful, award-winning and news-breaking campaigns that are both:- Rooted in emotional connection (what moves us)- Establish cultural and newsworthy relevance (what matters)My ambition is to help your business harness what moves us, into brand stories that matter.__Industry Awards:Spike Asia Awards - 2x Silver | Cannes Lion Awards - 1x Silver + 1x Bronze | PR Week Awards - 6x Gold + 2x Bronze | PRIA Golden Target Awards - 1x Gold + 1x Silver | Mumbrella Awards - 1x Gold | AWARD Awards - 1x Gold__Skills:Creative Strategy | Distilling & Writing Briefs | Research & Insight Development | Interpreting & Analysing Data | Cultural Trends Mapping | Cross-Functional Storytelling | PR & Editorial Conversion | Talent Negotiation & Management | Influencer Content Management | Video Production Management | Partnership Negotiation & Management | Award Submissions & Judging | Presentation & Workshop Builds | Client & Stakeholder Relations | New Business & Pitch Development | Project & Team Management | Career & People Management | Budget Management | Resourcing & Capacity Planning_Top 10 Clifton Strengths: Futuristic | Intellection | Input | Relator | Analytical | Command | Consistency | Significance | Restorative | Self-Assurance._ Sh*t I Love:Reading | Italian Cuisine | Musical Theatre | F1 | Dancing | Blog Writing | Reality TV | Interior Design & Art Deco Architecture | Bakeries | TikTok & YouTube Vlogs | Chocolate Coated Scotch Fingers |
Current workplace
Steph B.'s current company
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Msl (Global)
9 roles
Steph B. work experience
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Strategy Director
Sitting on the Senior Leadership Team, I reported into the business’ CEO. I lead the agency’s earned strategy offering by consulting across a diverse range of beauty, lifestyle, wellness, food and beverage, tech, and government clients for Herd MSL’s consumer and corporate teams, including new business development and pitching for prospective clients._Client Portfolio: Airbnb, Arnott’s, Australian Department of Health & Aged Care, Campbells, Campos Coffee Group, Cancer Council Australia, Heineken, Nestle, NSW Department of Environment & Heritage, Peloton, PepsiCo, Procter & Gamble, Royal Australian Mint, Telstra, Uber, Wella Company._Key Achievements:- 70% pitch conversion rate, resulting in millions of both defended and new business revenue- Increased revenue on Procter & Gamble fem, home and health portfolios by 250% while under my leadership- Increased revenue on Heineken by 100% in year 2 and a further 50% in year 3 (YoY) while under my leadership; positively influencing client’s perception of earned to be assigned agency lead for creative within integrated village for year 3 projects- Increased agency’s award success rate (wins and shortlists) by 150% in 2021, 70% in 2022, and 25% (YoY)- Led earned’s creative and communications strategy for 2021’s most-awarded campaign around the world (Donation Dollar), leading to Herd MSL’s tied #1 ranking for local agency of the year in 2021 (One Show)- Implementing a formal briefing process between account service, strategy and creative teams to drive strategically sound ideas and improve response/pitch conversion rate- Launching and curating the agency’s bi-monthly “_Shifts” trends report- Steady career coaching and mentoring of direct reports, resulting in x8 team promotions with an average agency tenure of 3 years
Account Director
Jun 2020 - Mar 2021
Senior Account Manager
Mar 2019 - May 2020
Account Manager
Acted as client lead for Procter & Gamble UK & EMEA, across baby, feminine, and oral care portfolios. Redefined client’s approach to influencer & PR activity, resulting in earned ideas being integrated ATL, through POS and OOH. Also launched many award-winning PR campaigns, of which two were later successfully adapted and rolled-out across another seven markets.
Aug 2017 - Sep 2018
Account Manager
Freelancer
Completed two separate contracts, one with Seen Group, the other with 4 Media Group. Provided earned consultation, PR and account service support across multiple brands: Unilever, Coca-Cola, Beauty Next & The Co-Op.
Dec 2016 - Aug 2017
Pr Account Manager
Acted as client lead for Beiersdorf, Kimberly Clark, Allergan Pharmaceuticals.
Oct 2015 - Oct 2016
Pr Account Coordinator - Pr Account Manager
Tomorrowland Group
Dedicated PR & influencer support for Procter & Gamble ANZ, across the hair and skin care portfolios.
Jul 2012 - Oct 2015
Public Relations Communications Intern
Freelance
Completed three separate contracts, with The Belvoir Theatre Company, Napoleon Perdis Cosmetics, and Polkadot Communications.
Jan 2011 - Jun 2012
1 education record
Steph B. education
FAQ
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What company does Steph B. work for?
Steph B. works for MSL (Global).
What is Steph B.'s role at MSL (Global)?
Steph B. is listed as Vice President at MSL (Global).
Where is Steph B. based?
Steph B. is based in Sydney, New South Wales, Australia while working with MSL (Global).
What companies has Steph B. worked for?
Steph B. has worked for Msl (Global), Herd Msl, Saatchi & Saatchi, Freelancer, and Edelman.
How can I contact Steph B.?
You can use AeroLeads to view verified contact signals for Steph B. at MSL (Global), including work email, phone, and LinkedIn data when available.
What schools did Steph B. attend?
Steph B. holds Bachelor Of Communications, Public Relations And Journalism from Western Sydney University.
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