As Head of Digital, my job is to lead the digital transformation of the company. My role is critical in driving the company’s digital growth and revenue by developing and implementing digital initiatives. I lead a team of digital professionals and work closely with other departments to ensure that digital goals align with overall company objectives. KEY RESPONSIBILITIES Work closely with each team including editorial and sales teams to come up with an online content strategy both on the website and social media which grows our traffic and revenue Implement best practice processes to improve workflow and digital outputLead and oversee the design and development of our websites from concept to launchManage major digital projects across the businessManage the digital team Develop digital campaigns and oversee their execution with a focus on maximising performance and sharing post campaign findings across the business Manage and develop agency partnerships to make sure we are working with right-fit agency partners Identify digital trends and make sure they are part of our future plans Tight grasp of wider strategic objectives in the business Create and manage processes so that tasks happen efficiently Work towards various business goals through content management, reporting on success and referring to business KPIsProvide structural guidance, set standards and coordinate activities with all teamsAnalyse data and metrics to track the success of digital initiatives and make data-driven decisionsTitles include: Homes & Interiors Scotland | Tie the Knot Scotland | Scottish Grocer | SLTN | Project Scotland | Project Plant | Packaging Scotland | Envirotec

Digital Editor working across two publications: Tie The Knot Scotland and Homes & Interiors Scotland.

The HeraldThe Sun The Sunday Post Engaging Magazine Multiple small business websites

Writing travel-related reviews on countries/places based on my own personal experience. Researching and finding new, unique and exciting experiences for readers to do when they visit the place.

I still write features for Scottish Wedding Directory's print publication but my main role is now the development of Scottish Wedding Directory's online channels, including our website and social media accounts.We're working with Blue2 to re-design our website, due to launch April '16.For any information about online advertising or editorial opportunities, give me a shout at steph@scottishweddingdirectory.co.uk.

Writing for a wedding publication is as fun as it sounds, and I love researching the features that we run in our quarterly magazine.Duties include: Researching and writing around 17-20 one to six page features for each quarterly magazine. This also includes speaking with advertisers, sourcing real life stories and couples, sourcing and editing relevant images, working with our designers to come up with page layouts, proof reading the pages at the production stage.Organising smaller scale photo-shoots for the magazine; from booking the models to organising the product and directing the shoot on the day.Updating our SWD blog three times a week with interesting and relevant informal and fun posts!Updating our website on a daily/weekly basis.Looking after our social media channels and updating them daily.Maintaining and moderating our 8000-strong readers' forum which can be accessed through our website.Organising events such as our Readers' Panels, any competitions we have running, visiting venues etc.

As digital editor at Scottish Wedding Directory, I'm responsible for the running of scottishweddingdirectory.co.uk. Duties include: • Creating an engaging digital strategy for the website to increase traffic• Making sure content is optimised for SEO or creating content around SEO keywords• Creating and managing our social media feeds, including overseeing Facebook Live projects• Editing the work of my editorial team and, of course, creating content myself• Working with our print editor to ensure that there’s a synergy between the print and digital mediums• Monitoring our traffic and creating reports• Creating digital strategies for events like VOWS Awards and The Scottish Wedding Show

Using back of site software Kryptronic to write copy for the website using keywords and SEO. Constructing copy that reads well, but also benefits the site in terms of SEO.Using Google tools to find the most valuable words for meta-tagging purposes.Using Photoshop to create suitable pictures for the website.Researching suitable books to sell on the website, matching these to customer types, occasions, aesthetic qualities etc.Taking over the existing Facebook and Twitter accounts, both of which had under 100 followers/fans each. (Facebook under 40 likes).Creating landing page for Facebook page, creating relevant content for info pages, adding photos to albums with links and copy, following rival/similar companies, following pages to build links with. Creating a fan base for Twitter - following people who fit our buyer criteria, which in this case was women/mothers. Found an affinity with 'mummy bloggers' and 'wedding bloggers' which we aimed specific products at with good response.Creating competitions and promotions of interest to Twitter and Facebook followers as well as previous customers.Creating a media and customer database, writing and using emails, press releases, Mailchimp to promote the products, targeting specific products to specific groups.