Stephanie Castro Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

★ Develop product marketing strategies covering the entire spectrum of pricing, promotion, positioning, and product adoption.★ Management of the delivery of key milestones, to deliver product projects within designated timelines, including budgets and reporting.★ Develop customer persona analysis, vertical segmentation and targeting strategies.★ Create feedback channels with internal and external stakeholders and collaborate to continually learn and improve our offers.★ Plan and coordinate product launches and new releases while defining the key value proposition.★ Drive the go-to-market strategy, including targeting, segmentation, pricing, positioning, value proposition, messaging, marketing channels and lifecycle campaigns to convert, grow and retain customers.★ Review competitive offerings and promote ongoing differentiation in our marketing and products.

Australia

★ Support international students in settling into life in Australia by providing information on visa conditions, accommodation, health cover, and other topics.

Bogota,D.C., Capital District, Colombia

★ Implemented data-driven product marketing/advertising strategies, campaigns, and content to achieve the sales goals of a start-up bottled water producer.★ Utilised insights from deep-dive analyses on consumer trends and potential demand to influence a shift in marketing strategy from B2C to B2B markets.★ Cultivated effective partnerships with new B2B partners and distribution channels through targeted promotions and competitive pricing.

Bogota, Colombia

★ Delivered strategic leadership in implementing and optimizing the roaming service at Colombia’s state-owned telecommunications company. ★ Devised and implemented innovative, segmented marketing strategies to competitively position the roaming service in a changing environment. ★ Strengthened ETB’s offering by successfully managing relationships and contracts with roaming providers to deliver a competitive, cost-efficient service.★ Facilitated the development and maintenance of a robust IT/telecom infrastructure to enable high-quality roaming service delivery to ETB customers. ★ Prepared and managed income/cost budgets for the roaming service, delivering all commercial offer and quality improvement projects on time and budget.

★ Drove coverage expansion and cost and quality optimization for international roaming services at Colombia’s largest telecommunications operator. ★ Built and maintained relationships with international operators and suppliers of roaming services, including negotiation of roaming and rate agreements. ★ Monitored key financial metrics of the roaming business – such as revenue and traffic volumes – to plan and execute product strategy accordingly.

★ Strategized and executed product innovation/diversification initiatives as well as focused marketing campaigns to grow sales, ARPU, and market share. ★ Analysed market/consumer trends and service offerings of national and international competition to identify latent demand and sales opportunities. ★ Led interdisciplinary IT and infrastructure groups that leveraged insights from market analyses to create new product offerings or enhance existing offerings. ★ Designed and implemented multi-channel promotions and advertising campaigns to elevate the profile of new/expanded product offerings.

Colombia

★ Spearheaded the expansion and commercial launch of Claro’s roaming services across multiple Latin American markets (including Panama). ★ Engaged with multiple stakeholders - including roaming suppliers - to formalize service launches. ★ Directed negotiations of international roaming and rate agreements for Claro Panama, securing the most competitive rates in the market. ★ Formulated compelling, market-specific product content and messaging to promote roaming services within the new markets. ★ Provided regular reporting on the financial performance of the Claro Panama roaming business.

★ Planned, documented, and monitored product/service optimization projects, working closely with users to determine project activities and milestones. ★ Established policies, procedures, and standards to standardize banking operations, driving greater process efficiencies and staff productivity.★ Gathered and analysed critical data to define and implement controls that minimized risks and streamlined end-to-end operations.

★ Assisted entrepreneurs in establishing and growing their business through personalised, consultative service (delivered in person and via telephone). ★ Provided logistical and administrative support for various events focusing on entrepreneurship promotion and new approaches to business development.

Colombia

★ Controlled and optimized the organization's document management system by leading implementation of the NTC-ISO 9001: 2000 quality standard. ★ Maintained quality standards and operational integrity by managing internal audits of the quality management system (QMS) and leading the firm’s Quality Committee.

Specialist International Studies

Certified Degree In Sustainable And Profitable Business

Bachelor Of Industrial Engineer

Languages, General English, Advanced Level

Confident And Persuasive Presentations