Marketing Director
CurrentSynology is a tech company that creates network attached storage, IP surveillance solutions, and network equipment that transform the way users manage data, conduct surveillance, and manage a network in the cloud era.Selected achievements:Led the transition during a department reorganization, developing new strategic goals, streamlining marketing activities, and fostering a culture of collaboration, which led to a 12% increase in project goal completionDeveloped and implemented a standardized reporting framework, resulting in improved visibility of key performance metrics and enabling data-driven decision-makingCollaborated with the Channel Sales Director to plan GTM strategies for new consumer product launches, ensuring alignment and maximizing market impact which led to an 28.2% increase in Amazon sales and a 2.65% increase in owned marketplace salesAchieved a 187% year-over-year growth in Amazon advertising engagement and launched Google advertising targeting the home and creative markets, resulting in a 119% month-over-month increase in engagementDeveloped a new short form media influencer campaign, resulting in over 20MM views across TikTok, Facebook, Instagram, and YouTube Shorts in its first monthInitiated a new sponsorship marketing strategy, collaborating with creative community groups and executing sponsorship activities, including speaking engagements, social media and newsletter inclusions, and event participation