Stephanie Dooley Email & Phone Number

Portland, Oregon Metropolitan Area

Consumer Cellular is a wireless company built on the premise that everyone should have the ability to have the safety and security of a cellphone, at an affordable cost. Since 2008, they have been the exclusive wireless partner of AARP, making them the go-to provider for those 50+. As the Creative Director, I set the vision for the brand message and visuals for anticipated creative campaigns in response to brand strategy and positioning.Built brand strategies targeting audience segments of customers 50+, leveraging the intersection of both creative and media to build a full-funnel approach.Lead a team of creatives that build a varying body of direct-to-consumer work representing the brand externally in media, customer communication, website/e-commerce, and retail, as well as internally within recruitment, facilities and HR. Built the team from myself in 2014, to a growing team of sixteen designers, writers, and production coordinators. In addition to the internal creative team, I work hand-in-hand with all of our creative agencies that support our campaign development, including creative direction, talent, budgets, schedule, and creative rotation for 3-4 direct response campaigns and 1-2 brand campaigns each year. Manage creative budget of over $8 million a year, tracking KPIs with analytics and insights to ensure best conversion rates, supporting a consistent 30% growth rate year-over-year. We also saw an increase in aided and unaided brand awareness over my tenure. Point for all creative agency relationships and strategic partners such as AARP and J.D. Power.Consistently push the creative to correspond with the evolving mindset of the baby boomers.Manage creative testing for messaging and campaign pre-and post-testing as well as customer communication and website collateral.

Portland, Oregon Area

Portland, Oregon Area

Tigard, Or

Portland, Oregon

Narrow Gate Vinyard2018-2019Book Design/ProductionNike Golf(Sept. 2014-December 2014)Nike Golf Innovation SummitEnvironmental/Experiential DesignDream Dinners(January 2014-2017)Graphic Design Production, Print/Web DesignWDY, Inc. Structural & Civil Engineers (February 2006-January 2012)Web Design/DevelopmentEverett AquaSox Single-A Baseball(December 2009-December 2012)Printed Marketing/Sales Collateral (seasonal brochures, ticket stock, game day programs, pocket schedules, etc.)

Seattle, Washington, United States

Lead the evolution of Brooks brand by further defining and strengthening its visual vocabulary and assets and testing their application through new designs, illustrations, templates, and physical fixtures. Review deliverables and provide direction to freelancers, junior staff or agency partners. Serve as the champion for the brand, ensuring both design aesthetic and brand voice are upheld across every touchpoint from the most complex, multifaceted project to a single sales tool.Direct and manage the seasonal action/lifestyle photoshoots, and product photoshoots; managing brand aesthetic and product team requests to ensure the end result has the ability to span a wide range of projects.Conceptualize and design marketing campaigns, brand assets, printed and electronic collateral, templates, print and outdoor adverting, and some digital communications. Manage marketing tools and creative deliverables from concept to completion including facilitating project-related meetings to discuss feedback, acquiring detailed project information and critique of materials.Leverage visual communication strategies to help internal clients attain their marketing and communications objectives in new, smarter, unexpected ways; help establish systems or templates that alleviate ongoing requests. Actively seek out fresh ideas, insights and inspiration to fuel creative or campaign brainstorm sessions.

Bothell, Wa

Corvallis, Oregon

Led the development and design of the site for the entire county, including developing e-commerce sections for the Country Fairgrounds and training sessions for many departments to update their content while ensuring that everything was ADA compliant and adhering to the strict county guidelines.