• Lead internal web, digital content and media and social team to drive paid, earned and owned value for St. Elizabeth (St. Elizabeth Healthcare, St. Elizabeth Physicians).• Sets the strategy for St. Elizabeth’s online presence: social media, stelizabeth.com, mobile app and other sites. • Creates an integrated plan to test and learn across new and emerging technology and consumer-engagement platforms.• Help forecast trends, growth and opportunity areas for where to play/how to win choices as it relates to better and more innovative patient care and being the best place to work, practice and volunteer.• Envisions and evolves a “digital scorecard” to analyze key metrics and plans to improve.• Liaise/leads numerous key vendors and web team to ensure brand consistency.• Creates and maintains operational budgets.

Brands: Southern Glazer’s Wine & Spirits, MoveDocs, Lexicon Bank, Community Ambulance, American Federation for Children (AFC), National Alliance for Public Charter Schools, The LimbplastX Institute, Pink Jeep Tours, Unbraced Invisalign Studio, Lake Industries, and more.• Create fully integrated marketing plans for B2C and B2B brands, and steer optimal media mix to generate maximum revenue laddering up to annual business goals.• Oversee, manage and drive all client deliverables across the agency operational team spanning branding, advertising, website design & development, CRM, strategic communications, public relations, event and trade show activation, and data analytics.• Oversee client relationships within the agency and manage the entire agency operations team—all team members report to me with support from ownership, as needed. Serve as a strategic extension of client team within the agency.

Brands: Procter & Gamble, Northern Kentucky University, Construction Safety Week, JohnsonInvestment Counsel, HealthWarehouse.com, The Hillman Group, Doka, Kingsgate Logistics• Contribute to Company strategy and leadership regarding operations, quality of work, resourcing, budget and utilization as a member of the 'Run' leadership team.• Support new business efforts and agency growth responding to RFPs, developing pitchdecks/proposals and participating in pitch presentations.• Provide strategic oversight and management of internal Intrinzic marketing efforts.• Responsible for nurturing and growing assigned client businesses, agency portfolio of work and direct report who oversees additional clients.• Forge strong relationships with clients at all levels, from marketing coordinator to CEO.• Oversee, manage and drive client deliverables spanning yearly marketing plans, branding, website design and development, ecommerce, CRM, SEO/SEM, media planning, advertising (print, TV, radio and digital), content marketing, PR and analytics.

• Led assigned client businesses and associated projects spanning B2C and B2B industries, as well as managed a direct report who oversaw additional clients.• Oversaw, managed and drove client deliverables spanning yearly marketing plans, budgets,branding, website design and development, ecommerce, CRM, SEO/SEM, media planning,advertising (print, TV, radio and digital), content marketing, PR and analytics.• Assisted in leading new business pitches and participated in expanding agency awareness.• Managed growth, budget and utilization of cross-functional team.

• Team: Procter & Gamble, Brands: Gillette, Fixodent• Oversaw “concepting” and production of digital brand deliverables strengthening brand equity.• Drove and supported CRM across website, email, social, sampling, and customer relations.Advocate of automated segmentation, retargeting, and personalization to create stronger one-to-one brand relationships.• Supported North America and global website strategy (content & ecommerce) for campaigninitiatives, search optimization, and maintenance.• Delivered data driven mindset for agile optimization, and as such am comfortable with A/Btesting, surveys, and other research methods. Participant

Team: Procter & Gamble, Gillette & Fixodent• Collaborate across a broad spectrum of agencies to streamline brand initiatives. • Build and protect brand equity.• Oversee concepting and production of digital brand deliverables.• Drive and support CRM across website, email, social, sampling, and customer relations. Advocate of automated segmentation, retargeting, and personalization to create stronger 1:1 brand relationships. • Support NA and global website strategy (content & commerce) for campaign initiatives, search optimization, and maintenance. • Data driven mindset for agile digital optimization - comfortable with A/B testing, surveys, and other qualitative/quantitative research methods. Participant of new qual method, Second City BrandStage. • Resource and partner with internal team disciplines (creative, strategy, mar sci, UX, tech, PM).• Manage budget and utilization of team.

Team: Procter & Gamble, Gillette• Collaborate across a broad spectrum of agencies to streamline brand initiatives. Key partners include: Grey, Ketchum, Carat, Catalyst, SMG, Integer, Touchstorm, and Riber Sports Marketing.• Coordinate website updates on desktop and mobile platforms for North America sites (EN/ES US and EN/FR CAN) with MindTree.• Build and protect brand equity.• Resource and manage internal team working on assigned brand. • Oversee concepting and production of digital brand deliverables.

• Collaborative marketer in fast-paced athletics environment that coordinated with Nelligan Sports Marketing, NKU departments, sponsors, catering, SMG, parking, and fans.• Implemented NKU athletics marketing digital presence on Facebook, Twitter, YouTube and Pinterest.• Coordinated design of print and electronic marketing materials for 17 varsity sports at NKU.• Created and implemented inaugural student rewards loyalty program, Norse Force Student Rewards, in Fall 2011. Increased student attendance across the board in all home sports – basketball increased over 100%.• Created and implemented NKU Athletics Internship Program with NKU’s Sports Business, Marketing and Management Programs in Spring 2010. Managed 8-10 interns plus graduate assistants yearly.• Actively assisted Nelligan Sports Marketing in coordinating programs with sponsors.

Assisted the Associate Athletic Director of External Operations and the Marketing Director in all facets of their duties. Duties included: Creating and directing home game promotions; emceeing in-game promotions; managing 10+ interns within NKU Intercollegiate Athletics Internship Program; handling community donation requests; assisting in sponsor solicitation; organizing and managing special events for donors/alumni/sponsors; and raising awareness on campus for athletic events to NKU students.

Assisted the Associate Athletic Director for External Development with special events, fundraisers, solicitations, as well as, assisted the Marketing Director with all game-day operations.

Sold season tickets, mini-plans, and group packages; Made multiple cold calls daily; Administered client-servicing; Assisted with in-game promotions at Louisville Slugger Field; Assisted Marketing Director and Director of Sales with various assigned duties