Steph Greaves Mcim Cmktr Email & Phone Number

Lytham Saint Annes, Gb

United Kingdom

Remote

Identifying and implementing digital tactics to support business growth for the TIC industry across life sciences, aerospace, tech, energy, transportation and medical sectors.Working within the EMEAA marketing team as a senior digital marketing specialist, I implement digital tactics that improve CRO and leads.My core activities are:Driving brand awareness and lead generation.- Digital Strategy - SEO - technical, on-page, international - PPC management and optimisation - CRO - Conversion rate optimisation - Content strategy - Marketing automation- Analytics and data driven research

Using my 12+ years of experience and knowledge within business and marketing to offer consultation for small local businesses aiming to grow their online presence through digital marketing.I was a freelance marketer for local businesses during the pandemic to have extra flexibility whilst I care for my Gran with Alzheimer’s Disease.

Chorley, England, United Kingdom

Digital Marketing Campaigns❏ Delivering digital marketing tasks to generate leads for clients, including: Content development, Social media campaigns, wider marketing strategies and tactics.❏ Website analysis to generate data-driven recommendations and strategies for leadgeneration, both as part of Lead Generation retainers and Web Build projects.❏ Setting a good example to more junior members of the team and supporting them in their Lead Generation❏ Maintaining an up-to-date understanding of the most current and profitable Lead Generationmethods.❏ Sharing the same with clients in meetings, consultancy sessions, workshops and in paid-for written reports.Content Creation & Strategy ❏ Responsible for the Inbound / Content Marketing work the team delivers for clients❏ Responsible for increasing the visibility of clients in the places that matter to their targetcustomer.❏ Plan, write and editing content; ensuring it is clear, compelling and properly distributed across digital platforms; that it provides value to the target audience and ultimately delivers leads.Relationship Management ❏ Personally managing a small number of client relationships and maintaining a high quality of service.Audits & Consultancy ❏ Reviewing websites and advising on the best opportunities and strategies to increase theirrevenues through techniques such as CRO.Personally planning and executing digital strategies and generating leads online for service and manufacturing businesses, primarily with turnovers between £1-100m.

Blackpool, United Kingdom

I started by taking a brick & mortar store online as a sales and marketing assistant. After 3 years I successfully turned Party Animal into a 7 figure eCommerce business with multiple eCommerce channels and a social following of over 50k. I became the Head of Marketing for the business in 2012 owning the full marketing strategy and directing it to align with the overall business goals, managing a small team of in-house marketers.- Growing sales through eBay seller hub, Amazon Seller Central and Shopify E-commerce Platform, following competitors, trends and improving customer experience. Search Engine Optimisation (SEO) types of online advertising, email marketing, viral marketing, online PR, affiliate marketing, dark media marketing, strategic digital marketing and social media on platforms such as Facebook, G Business, Twitter, LinkedIn, Pinterest and Instagram. I run the PartyAnimalOnline's blog on Wordpress and work with Google Analytics to increase traffic flow. My role also includes the management of the marketing team and full coordination over marketing strategy for the businesses online presence. It's challenging but extremely rewarding allowing me to gain a huge range of skills through analysing market trends.Key SkillsResearching and analysing market trendsIdentifying target market personas and how best to reach themImplementing marketing strategiesPlanning campaigns and managing budgetsOrganising the production of posters and leafletsDesigning social media strategies including content strategyAttending trade shows, conferences and sales meetingsMaking sure that campaigns run to deadline and are on budgetMonitoring and reporting on the effectiveness of strategies and campaigns through ROIManaging staff for social media marketing postsManaging websites, improving customer journey, content & traffic channelsCreate & deliver first rate digital marketing plans to increase conversionImproving customer sentiment and loyalty

Responsibilities include:Formulating and successfully implementing company policy;Directing strategy towards the profitable growth and operation of the company;Developing strategic operating plans that reflect the longer-term objectives and priorities established by the partners.Putting in place adequate operational planning and financial control systems;Closely monitoring the operating and financial results against plans and budgets;Taking remedial action where necessaryMaintaining the operational performance of the company;Representing the company to major customers and professional associations;Building and maintaining an effective team.

Lytham St. Anne’S, England, United Kingdom

Helping a local business transition to a digital online presence. Including e-commerce sales, website, blog and social media set up. The successful implementation increased turnover by nearly 1000% to 1.32 million after just 2 years.

Cim Level 6 Diploma In Professional Digital Marketing, Marketing, Merit

As Levels Psychology, Sociology, Art, A

Gcse - Maths, Double English, Double Science Award, French, Business Studies, Art & Food Technology