Ericsson Enterprise Wireless Solutions (BEWS) is the group responsible for leading Ericsson’s Enterprise Networking and Security business. Our growing product portfolio spans across wide area networks, local area networks and enterprise security. We are the #1 global market leader in Wireless-WAN based enterprise connectivity solutions and are growing fast in enterprise Private 5G networks and Secure Access Services Edge (SASE) solutions.The Brand & Agency Program Manager helps facilitate the evolution of the Ericsson Enterprise Wireless Solutions brand and sub-brands through a few of the following initiatives:• Lead brand and marketing initiatives with internal and external departments to evolve Ericsson Enterprise Wireless Solutions brand and sub-brands.• Collaborate with stakeholders to identify priorities, address gaps, and ensure correct branding and marketing elements.• Support the marketing team in implementing new brand positioning and graphics.• Establish and implement internal systems and processes to streamline marketing initiatives for the internal creative and content teams.

SmashBrand, CPG Branding & Packaging Design Agency (Remote)In this role, I strengthened client relationships and fostered internal unity by employing clear communication and inspiring leadership. I displayed persistent resilience and commitment, driving notable advancements in the agency's expansion and enhancing its standing in the industry. Additionally, I was responsible for overseeing resource allocation and capacity planning across varied creative teams and adaptable contractors, guaranteeing well-balanced workloads to facilitate the prompt and effective completion of agency endeavours.• Orchestrated all projects and business operations independently within a small team during a period of substantial growth, scaling revenue from $800K to $1.7M.• Adapted seamlessly to evolving roles and business demands throughout the expansion.• Played a pivotal role in facilitating the integration of new executive leadership, implementing operational enhancements that propelled revenue growth from $1.7M to $3.5M within 12 months.• Achieved outstanding 99% client satisfaction rate and spearheaded numerous successful product launches.• Directed team leadership, account planning, and project management for over 300 projects, encompassing financial analysis, strategic objectives, consumer insights, and copywriting, resulting in award-winning brand and package designs.

During this term, I oversaw and guided third-party event organizers in navigating city regulations and operational logistics, to enhance localized live sporting events and elevate the quality of life for San Diegans.• Achieved a notable 20% increase in department revenue and a significant 30% reduction in expenses, resulting in a remarkable 150% return over three years.• Drove by the strategic development and management of a $2M budget, along with the implementation of comprehensive policies, procedures, and operational frameworks.

During this term, I oversaw and guided third-party event organizers in navigating city regulations and operational logistics, to enhance localized live sporting events and elevate the quality of life for San Diegans.• Achieved a notable 20% increase in department revenue and a significant 30% reduction in expenses, resulting in a remarkable 150% return over three years.• Drove by the strategic development and management of a $2M budget, along with the implementation of comprehensive policies, procedures, and operational frameworks.

Benefiting the San Diego Sports Medicine Foundation (SDSMF), Taste at the Cove is a signature, 5 star fundraising event in La Jolla, CA, featuring more than 30 of La Jolla and San Diego's top-rated restaurants, delivering scrumptious cuisine and exquisite drinks. In addition to the fine fare, guests enjoy a New York-style fashion show and take part in a live and silent auction. SDSMF was founded in 2002 to provide a medical safety net for injured youth with limited financial means in order to return them back to health, sports and life. SDSMF has seen hundreds of kids for free – including over 100 MRI exams and approximately 50 surgeries.

The International Surfing Association (ISA) is the World Governing Authority for Surfing and all Surfriding activities, including Short Board, Longboard, Bodyboard, Kneeboard, Tandem, Skimboard, Tow In and Stand Up Paddle surfing. Here, I exhibited remarkable poise, warmth, and a touch of humor consistently and spearheaded the implementation of international, world surfing competitions, inclusive of oversight and direction of two crisis management strategies during emotionally charged and urgent scenarios. Also, I acted swiftly to deploy resources, including legal assistance, contract renegotiations, crisis public relations campaigns, and logistical optimizations, all within tight deadlines ranging from 24 to 72 hours.• Spearheaded complete venture oversight for 18 international live events, resulting in revenue surpassing $5M and catering to over 10,000 attendees, all within high-stress and fast-paced environments.

Responsible for all facets of directing statewide & international events, including budget creation and management, production logistics, athlete relations, ticket sales, web development, public relations, marketing, advertising, sponsorship sales and merchandising.. Developed and maintained relationships with promoters, major sporting venues, various state commissions network broadcasters and television production company to guarantee and ensure the highest quality of event execution and television production possible. Managed and supported event production team both pre-event and on-site to ensure the highest level of production and execution possible.