Plays a key role in developing and managing Trust for Public Land’s national email program by building campaigns, journeys, and autoresponders, generating target audiences, conceptualizing engagement campaigns across channels, and gathering insights from performance reporting. Coordinates the national email calendar in cooperation with other departments. Devises and executes A/B tests, manages testing calendar, records results, and advises on data-driven improvements. Works in partnership with designers and writers to optimize email creative and template structure based on industry best practices. Depending on the campaign, also copywrites and designs elements independently to brand standards.About TPL: For more than 50 years, Trust for Public Land has been connecting everyone to the outdoors and to each other. From neighborhood parks to national parks, the organization has completed more than 5,000 projects, protected more than 3.5 million acres of land, helped to secure over 94 billion dollars of public funds for land protection and park creation, and inspired cities and towns nationwide to work to create a park or open space within a 10-minute walk of all their residents.

+ Conceptualizes and creates all email campaigns, including copywriting and design+ Designs and maintains lead nurture / drip campaigns+ Grows and engages segmented audiences+ Monitors metrics and list health to inform campaign performances+ Creates dynamic and static lists as well as segmentations+ Manages an organized calendar that keeps the program on task+ Creates messaging in the voice of key leaders throughout the organizationAbout OIA: OIA was founded in 1989 by a group of 14 visionary outdoor industry leaders — from companies like REI, Patagonia, and The North Face — who created the association to be a unified, collaborative, pre-competitive voice to help guide the industry. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation.

The Director of Marketing & Content spearheads the strategic direction of online content, e-newsletters, social media, and print and digital editions. This position is responsible for growing thriving agricultural-based audiences online and in print as well as assigning and editing content from a contributor network. All Countryside editors, editorial assistants, and design resources report to this position. Responsibilities:+ Develops and executes content plans for all platforms including digital stories, e-newsletters, social media, lead-generating reports, and print and digital publications.+ Recruits, leads, and mentors editorial employees. Directs the hiring of freelance contributors and assigning and editing submissions.+ Understands the legal framework related to contractors, copyrights, and libel.+ Manages the native content strategy to best serve the digital readers and maximize the effectiveness of native campaigns for advertisers.+ Ensures all digital content is optimized for social, organic search, e-newsletters and direct digital reach campaigns.+ Leads digital innovation, staying in tune with emerging digital trends and performing rapid experimentation. + Trains co-workers and staff on successful digital tools and tactics that make clear progress toward metrics goals. + Initiates and maintains relationships with influencers who drive traffic and positively impact the brand.+ Ensures the online assets deliver a positive UX i.e. load time, mobile friendliness, etc. + Supports marketing and sales opportunities to ensure these efforts meet the needs of the online community and maximize the property’s ROI.

As the Audience Development / Online Editor for Countryside, I lead the digital content strategy to ensure our digital experience delivers first-rate storytelling through proven and emerging digital techniques.Strategy: Attract a targeted audience through search, social, email and emerging direct digital reach campaigns.Engage and convert online readers to email subscribers, social fans/followers and/or buyers.Retain the audience for newsletters, social communities and/or paid products.Responsibilities:+ Orchestrate the online editorial calendar and its dissemination through newsletters, social, search and other digital channels.+ Edit and write optimized digital content to maximize user experience.+ Plan lead generation giveaways and initiatives + Manage the native content strategy for the digital space to best serve the digital readers and maximize the effectiveness of native campaigns. + Ensure all content is optimized for social, search, newsletters and direct digital reach campaigns+ Manage the day-to-day of the website and troubleshoot issues+ Lead digital innovation, staying in tune with emerging digital trends and performing rapid experimentation + Train co-workers and staff on successful digital tools and tactics that make clear progress toward metrics goals. + Initiate and maintain relationships with external sources to drive referral traffic back to the site.+ Ensure the online assets deliver a positive UX i.e. load time, mobile friendliness, etc. + Support marketing and sales opportunities to ensure these efforts meet the needs of the online community and maximize the property’s ROI.+ Nuture a network of contributing writers.

Swift Communications is a multi-channel media company that owns more than 20 media properties across four states. Content marketing, SEO, relationship marketing, community building, social media strategy Primary clients: Countryside, Backyard Poultry, Goat Journal

• Managed and posted on community social feeds, including Facebook, Twitter, Pinterest, G+, Tumblr and Reddit• Spearheaded social media contests and fan engagement campaigns via Google Wildfire• Increased monthly referring visits from social media by 1750%• Orchestrated paid advertising campaigns on Facebook

• Implemented social strategy for specialty communities i.e. crafts, arts, writing, design, collectibles and outdoors • Drove fan growth to add to a social media network of 1+ million Twitter followers, 500,000+ Facebook as well as YouTube, Google+, Pinterest & LinkedIn• Orchestrated the social media editorial calendar to deliver the right message at the right time to the right audience• Trained social media publishers (editors, SEO specialists, marketers, etc.) on best social media practices • Coordinated social media contests and partner with third-party vendors to increase results• Evaluated key analytics and share results with stakeholders

• Managed the @Sierratp Twitter channel, including contests, offers, page designs, content and monitoring• Contributed to the strategy/content of other social media properties (Facebook, Google+, Pinterest, YouTube) • Led public relations efforts and drove brand awareness through traditional media and social media • Planned events and giveaways, including three annual trips with external social media partnerships• Wrote original blogs for the corporate blog: Sierra Social Hub

• Wrote, copyedited and proofed multimedia copy (SEO web, print, radio, TV, PR and internal newsletter)• Fostered the professional growth and teamwork of 10 direct reports • Acted as the “pr manager” in the infancy of our social media/pr channel• Restructured the workflow to meet weekly publishing goals (400 copy descriptions per week)

• Wrote brochures, ads, how-to kits, product copy and event collateral • Managed five multimedia copywriters and balanced overlapping project needs• Married copy to design layouts and pitched creative concepts to senior and executive management

• Planned and marketed events including model grand openings, trade shows and realtor luncheons• Wrote print and online messaging for Wisconsin’s leading new homebuilder• Coordinated with vendors to produce marketing collateral and model home graphics• Led public relations efforts to promote philanthropic efforts, and conservation and recycling programs