Steph R. Email & Phone Number

Building and amplify global fashion and lifestyle positioning in the US region

• Uniting progressive, brands to new people through intentional marketing strategy.
• Business plan creation to help visionaries spread goodness through product and services.
• Lead outreach strategies + manage brand partnerships and media relationships.
• Develop comprehensive marketing strategies based on innovative go-to-market.
• Expand actionable social media strategies and consumer profiles.
• Research market opportunities to create 360 outreach plans to grow… Show more Uniting progressive, brands to new people through intentional marketing strategy.

Portland, OR

• Ideated and applied values-based strategy, leading future-focused cross-functional team to infuse energy into brand, stemming higher appreciation with new conscious minded segments.
• Developed agile strategy, infusing new energy into brand.
• Created insights-led global long-range and seasonal plans for go-to-market, setting foundation for future consumer acquisition.
• Build city specialty distribution strategy for USA, boosting internal efficiency.
• Led brand identity framework… Show more Ideated and applied values-based strategy, leading future-focused cross-functional team to infuse energy into brand, stemming higher appreciation with new conscious minded.
• Led brand identity framework project, for relevance and consistency.

• Worked in cross-functional team, managing category go-to-market programs and integrated storytelling across all consumer touchpoints, for consistency and authenticity in market.
• Developed unified strategies driving brand awareness and increasing conversion.
• Managed creation of multi-media storytelling elements, simplifying global go-to-market.
• Researched trends and distilled actionable insights, ensuring consumer needs were met.

Portland, Oregon Area

• Coordinated cross-functional projects for efficient and accurate global go-to-market, resulting in documented process adoption.
• Identified and optimized multi-media story elements for global go-to-market accuracy.
• Wrote insight-led, brand-relevant product stories, delivering intuitive and helpful content.
• Analyzed product positioning and competition for relevance in market.

Footlocker.com

• Created dynamic category strategy, resulting in higher awareness with sport-lifestyle and street-fashion consumers.
• Created integrated marketing plans, achieving promotional efforts and sales objectives.
• Collaboratively led development and delivery of creative assets, improving productivity.
• Ensured merchandised assortments delivered differentiation in market, driving incremental growth.

• Coordinated cross-functional workflow to maximize internal and external product transparency efforts.
• Analyzed sales data, providing management actionable insights.
• Led meetings with creative, marketing, and purchasing teams, successfully communicating project goals.

• Maintained brand voice for common tone across multi-media platforms for relevance in market.
• Analyzed reports discovering new segments and optimizing sales with custom content.
• Maintained social media platforms and coordinated SID analytic links to harvest data.

Wausau, Wisconsin Area

• Maintained brand voice for common tone across multi-media platforms for relevance in market.
• Analyzed reports discovering new segments and optimizing sales with custom content.
• Maintained social media platforms and coordinated SID analytic links to harvest data.

Wausau, Wisconsin Area

• Created and maintained database of artists, donors, students, and other contacts.
• Assisted with installation of exhibitions with a collaborative team of artists.
• Managed gift shop, gallery, and classrooms.
• Designed and distributed promotional materials.
• Hosted exhibit galas, fundraisers, and meetings.
• Led employees to be independent sales associates.

· Created crisis communication plans with supervisor if problems occurred· Communicated regularly with staff to keep them and patrons safe

· Communicated regularly with staff to keep them and patrons safe.· Created crisis strategies to ensure safety within the facility.