Responsible for the leadership of the Social Media Management team.- Sets the vision and strategy for Social Media Management in the agency- Responsible for training of team, implementing new process & tools- Line Management of Senior Social Media Manager team- Launched Born Social's Newsroom product & team- Launched agency's influencer offering and team- Responsible for hiring of department (globally)- Reports on profitability of department- Senior Stakeholder management and leads Social Media strategy and operations on accountsKey accounts: Guinness, Mars, Pitch work

- Account team leadership: responsible for project management and briefing across all deliver roles (strategy, creative, paid media)- Client Services: key point of contact and client partner- Influencer Management: responsible for strategy and implementation of output- Community Management: building communities through meaningful conversation- Production Management: sourcing production partners, locations, models and talent- Reactive Content management: spotting opportunities, creating content- Reporting: reporting on the success of our content, plus community sentiment, competitor analysis, landscape updates- Copywriting: writing the captions across our clients’ social postsKey accounts: Guinness, Air Wick, Veet, King’s College LondonKey achievements: 5 award shortlists from 2020-2021 for Veet & Air Wick Influencer Campaigns, #LooksLikeGuinness campaign made Guinness most talked about Beer Brand, April-May 2021

Born Social does social media for Davids, not Goliaths.We were founded five years ago to help ambitious and growing brands. We believe in out-thinking, rather than out-spending. The "born social" generation has an unprecedented understanding of how social media works, and we believe that knowledge can be powerful for Davids.- Main point of contact for clients- Planning account social strategy to increase ROI for clients for both online and offline businesses- Managing creative, community management and paid teams to implement strategy in line with client business objectives- Writing reports drawing insights to develop content and paid strategy- Upselling to clients to secure extra budget and resource- Collaborating with other external agencies e.g. PR, web, digital, advertising- Managing influencer collaborations to drive traffic and conversions for clients- Setting up and reporting on paid social campaigns- Planning and executing events coverage- Educating wider agency and teams on process and social expertise- Working across clients in a variety of industries, with larger clients such as Maybelline.

- Developed marketing strategy for all campaigns – responsible for strategizing the output across all channels and then managing and implementing execution.- Organised brand sponsorship opportunities at relevant events.- Managed events; organising stand, staffing, merchandise, design and on sight management. - Headed up brand partnerships, including first ever on-pack collaboration and campaign with Sanrio (Hello Kitty).- Responsible for the hiring and running of Brand Ambassador team.- Managed product trial and wider sampling strategy.- Developed concepts for social and video content, working closely alongside the videographer and designer to direct production.

This internship included working in Operations, Finance, Product Development, PR, Marketing, Sales, Office Management and Customer Service. Tasks varied greatly, from credit control, to blogger outreach, field sales, dealing with customers complaints, to organising sponsorship at events as well as many more.

I worked on the events team for Vita Coco promoting their coconut water and coconut oil products.This involved sampling the products as well as selling at various sales events and festivals throughout the UK. As well as sales and marketing, the job involved managing shifts and money management.

This job involved creating a student market for PROPERCORN at the University of Sheffield.This was done by making the product accessible in the city by making sales with appropriate stockists.The brand was then promoted through marketing campaigns directed at the student market.Compliancy checks were regularly carried out to ensure that the product was being stocked properly in all of the local supermarkets, and to make sure there was a positive relationship between myself as the company representative for Sheffield, and the store managers.