As the proprietor of SRS Design, I have had the privilege of conceptualizing and crafting a diverse range of merchandising displays, packaging solutions, brochures, iconography, and catalogs. My clientele comprises esteemed organizations, including Southwire Tools, Woods, Seatek, Yellow Jacket, Sumner, Moonrays, TourGuide Solutions, BayCom, Driehaus Enterprise Management, Inc., Road America, as well as several prominent podcast platforms.

In my role as Senior Designer at the Kondracki Group, I’ve spearheaded brand revitalizations for multiple clients. My portfolio of work for KG also includes designing and executing impactful campaigns for clients. Additionally, I’ve undertaken the strategic design overhaul of trade show booths across multiple client engagements, elevating their professional appeal. My initiatives have also extended to creating and curating a refined and authoritative social media presence for all of the clients of KG. I’ve conducted comprehensive competitive reviews, driving enhancements to our clients’ Visual Brand Language (VBL) and bolstering their market positioning.

Collaborating closely with clients to rejuvenate their brand identities and enhance their social media presence. Conceptualization and production of digital and print advertisements. Crafting and designing an array of materials, including client onboarding proposals, comprehensive brand guidelines, and informative sell sheets. Proficiently engaging in photo editing, logo design, and video production.

Produce digital advertising campaigns tailored for Road America Events, along with the design and implementation of in-house certificates for various purposes.

Providing comprehensive art direction and overseeing the entire creative process, from conceptualization through production, for a diverse range of merchandising displays, packaging, print advertisements, cut sheets, and other materials tailored for numerous retail outlets.Collaborating with a portfolio of prominent brands, including Southwire, Seatek, Woods, and Yellow Jacket, on projects encompassing point-of-purchase (POP), packaging, and advertising initiatives.Efficiently managing project quoting and organization, while fostering collaborative relationships with various marketing channel managers at Southwire to ensure seamless project execution.

At Lang Companies, I undertook the strategic initiative of reinvigorating the brand identities of LANG brand and its subsidiaries. My responsibilities extended to website redesigns and the successful execution of numerous digital advertising campaigns. I expanded my role to collaborate with additional brands and their teams, spearheading the transformation of their online presence. In essence, my tenure at The Lang Companies was dedicated to the comprehensive revitalization of Visual Brand Language (VBL), point-of-purchase (POP) materials, web assets, and all associated branding across the company’s diverse portfolio of brands.

I developed Implecho's corporate identity, which encompassed the creation of a new logo and a curated color palette.

While at Standard Process, I played an integral role in conceptualizing and crafting various marketing collateral, including brochures, fact sheets, e-mail headers, website layouts, packaging materials, and product catalogs for both Standard Process and MediHerb. My responsibilities extended to print procurement and packaging design, where I ensured the seamless execution of high-quality print projects and the creation of appealing packaging solutions.

While at Generac, I assumed the role of overseeing and directing a dynamic creative design team comprised of five skilled graphic designers. My daily responsibilities included effective communication and presentation of design concepts to various stakeholders, including marketing, sales, and executive personnel. As part of my duties, I provided art direction and contributed to the creation of multifaceted campaigns, in-store point-of-purchase (POP) materials, and retail displays. Furthermore, I maintained close communication and directed teams at Generac’s facilities in China.A significant portion of my role revolved around the meticulous design and development of packaging solutions for the entire Generac product line. Given Generac’s extensive brand portfolio, brand management emerged as a critical aspect of my responsibilities, necessitating collaboration with and oversight of multiple brands.I also undertook the vital tasks of organizing, quoting, and providing art direction to vendors for display prototypes and packaging. Noteworthy achievements during my tenure include the conception and execution of the iQ2000 launch campaign, resulting in an impressive $1.2 million in sales, as well as the comprehensive design overhaul for both Generac and Powermate in their 2018 brand refresh.

I oversaw and directed the comprehensive retail merchandising and packaging efforts for Generac, including brands within the Generac portfolio and those under Generac's ownership or lease. I orchestrated meticulous organization, quoting, and art direction in collaboration with vendors throughout the entire production cycle, from prototyping to final execution. Notably, I designed, conceptualized and executed the iQ2000 inverter generator launch program, a highly successful campaign that played a pivotal role in promoting and selling the new product across various channels, resulting in revenue generation of $1.2 million.

During my term as a designer at Kohler, I undertook the creation of various advertising materials and point-of-purchase (POP) displays tailored for the retail environment. Additionally, I was responsible for the design of numerous sell sheets and brochures, carefully crafted to resonate with the discerning retail audience.Effective communication and presentation of design concepts were integral components of my daily responsibilities, requiring seamless collaboration with diverse stakeholders across marketing, sales, and executive teams.A noteworthy highlight of my time at Kohler was serving as the lead designer for the Moxie Showerhead Innovation end caps and in-store merchandising initiatives designed for the retail market. These efforts culminated in a remarkable achievement, with sales figures exceeding $1.3 million.