In my position as a senior marketplace buyer, my role is to deliver the best results for my clients across a range of industries such as; fast moving consumer goods, entertainment, charity and utility. Along with this, my role is to develop the junior members of the broadcast team. My responsibilities in this role are: • Forecasting the TV market, and communicating deliverables and timings to my connect counterparts and clients.• Ensure media owners deliver schedules in a timely manner, and that airtime meets planned requirements • Hold regular meetings with media owners to maintain and develop relationships, resolve issues and develop market intelligence.• Providing data for audits• Negotiating with media owners• Reporting into senior members of the investment department• Assisting in pitch work for new business when required• Keeping informed of developments in the industry and communicating this to my peers • Holding weekly meetings with the broadcast team to manage campaign delivery across all clients• Provide training for the broadcast team • Implement processes to encourage more effective ways of working• Deliver good results in audits• Deliver the best results for my clients, and keep them informed of new developments in the industry.• Present post campaign analysis and inductions to clients• Manage the admin within the team such as; setting up of campaigns, reconciling and approvals.

Plannning and buying campaigns for both audited and non-audited clients, across a range of media including; TV, Radio, VOD and Cinema. My responsibilities in this role were:• To build and maintain strong relationships with clients, planning teams, creative agencies and media owners.• Look after a portfolio of clients across a wide range of industries including; retail and entertainment amongst others.• Develop and manage junior members of the team.• Recommend the best approach to targeting the client’s audience in response to their brief. Providing a cost effective media plan, with an in-depth rationale based on econometric data from past campaigns, competitor activity and media industry tools.• Recommend sponsorship and promotional ideas to clients, and facilitate meetings with clients and media owners in order to create a successful partnership that works for both parties, whilst also negotiating the cost on behalf of the client.• Liaise constantly with Media Owners across TV, Radio, VOD and Cinema.• Adjust media schedules, and monitor value positions in order to meet audit targets, whilst responding to changes in the market. • Communicate to clients, news that they can feed back to their marketing team and/or suppliers.• Negotiate the best rates for the client.• Reconcile delivery of campaigns on a monthly basis.• Present responses to briefs, and post campaign analysis to clients.• Present media inductions for; TV, Radio, VOD and Cinema, both internally and externally.

As an advertising sales executive for a convergent sales house, my responsibilities were:• Developing and maintaining strong relationships with clients.• Making accurate cost calculations for clients, and negotiating pricing in months with low availability.• Conducting weekly meetings to highlight pressures within the team.• Providing support to senior members of the team, whilst also training and developing the more junior members.• Managing the delivery of branded media campaigns across a range of Media Agencies including; MediaCom London, MEC, Mindshare and Maxus alongside some smaller independent agencies such as John Ayling & Associates.• Reconciling monthly/yearly value positions across a large portfolio of advertisers.• Assessing monthly forecasted figures on a weekly basis, and highlighting areas of opportunity in order to meet monthly targets.• Booking campaigns into the most efficient programming, and creating opportunities for clients to make their brands stand out from their competitors. I created two ‘creative breaks', one of which was a live episode of Britain’s Next Top Model on Living. I developed a concept that worked for both the station and the clients, and then worked alongside programmers to put together a continuity announcement which delivered a stong young women audience for clients such as; L'oreal, Chanel and Paramount Pictures.

My role was to support the rest of the sales team across regional agencies including, Medivest Manchester, MEC Manchester, MediaCom North and MediaCom Scotland amongst many others.

Contributed to an on-line magazine entitled “The Dish”. Focused on music as well as fashion, film and celebrity gossip. Have written a number of articles and provided administrative work on a voluntary basis.