Visual Design:• Implementing visual brand guidelines in both print and digital mediums• Brand development including logo design, typography, layout design, asset creation• Production of creative assets for both digital and print• Production of marketing assets and collateralIllustration:• Illustration for editorial and apparel• Developing icon systems and branded illustrations• Hand lettering and custom commissionsDigital Design:• Applying visual… Show more Visual Design:• Implementing visual brand guidelines in both print and digital mediums• Brand development including logo design, typography, layout design, asset creation• Production of creative assets for both digital and print• Production of marketing assets and collateralIllustration:• Illustration for editorial and apparel• Developing icon systems and branded illustrations• Hand lettering and custom commissionsDigital Design:• Applying visual brand guidelines to interactive products• Page layout and designClients include: Boba Guys, Canada Goose, Canada Ireland Foundation, Chatelaine, Alberta Motor Association, Taylor Newberry Consulting (in collaboration with: Big Brothers and Big Sisters of Canada, National Ballet School of Canada, PLAN Canada, Boys & Girls Club of Canada, The Seed), Fourthline, MLSE, Tabasco Food Service Canada, Toronto Metropolitan University, and more. Show less

• Designed and developed visual brand identities for ventures grown by RBC Ventures, and eventually RBCx• Ideated with Copywriters to define creative territories for marketing campaigns• Executed and produced creative to fulfill all campaign needs and media buys including digital, print, and OOH• Collaborated with Marketing and Product teams to ensure visual brand was maintained through all customer creative whether in-market or in-product• Worked closely with C-level executives… Show more • Designed and developed visual brand identities for ventures grown by RBC Ventures, and eventually RBCx• Ideated with Copywriters to define creative territories for marketing campaigns• Executed and produced creative to fulfill all campaign needs and media buys including digital, print, and OOH• Collaborated with Marketing and Product teams to ensure visual brand was maintained through all customer creative whether in-market or in-product• Worked closely with C-level executives of RBCx to define visual identity of in-house brand• Collaborated closely with other teams including Banking, Marketing, and Customer Research to produce visually compelling marketing assets for industry events, thought leadership content, as well as presentation decks• Developed unique illustration style to be used for in-house editorial content• Mentored co-op students as well as reviewing creative work Show less

• Defined and maintaining the brand’s visual identity and guidelines across all touchpoints• Responsible for all visual elements from concept to completion ranging from interactive content, marketing campaigns, sales collateral, company branding, client/stakeholder presentations, and internal assets• Worked closely with content strategist, marketing manager, and front-end developer• Developed user flows, wireframes, and working prototypes for review and testing

• Designed responsive landing pages that aligned with culturally significant and shopping holidays to promote relevant retailer content • Collaborated with our design team to determine the art direction of marketing campaigns and ensuring stylistic consistency in every stage of the creative process• Created static and motion graphic ads that were used across all consumer-facing social platforms for growth and acquisition while reviewing CPI, CVR, and CTR to identify effective or… Show more • Designed responsive landing pages that aligned with culturally significant and shopping holidays to promote relevant retailer content • Collaborated with our design team to determine the art direction of marketing campaigns and ensuring stylistic consistency in every stage of the creative process• Created static and motion graphic ads that were used across all consumer-facing social platforms for growth and acquisition while reviewing CPI, CVR, and CTR to identify effective or ineffective trends• Managed a small team of designers overseas by providing design briefs, reviewing submissions, and providing feedback on assets Show less

• Planned and delivered lectures on the subject of Information Design to second year students, demonstrated how to analyze and visualize data• Prepared coursework that was aligned with the curriculum to ensure students would be able to exercise and apply principles that were shared during lecture• Provided design critiques on projects and helped students develop their problem solving skills as well as their visual direction• Assessed and graded all student work and submitted grades… Show more • Planned and delivered lectures on the subject of Information Design to second year students, demonstrated how to analyze and visualize data• Prepared coursework that was aligned with the curriculum to ensure students would be able to exercise and apply principles that were shared during lecture• Provided design critiques on projects and helped students develop their problem solving skills as well as their visual direction• Assessed and graded all student work and submitted grades to faculty coordinator Show less

• Created graphics for and maintained all three e-commerce channels of Roots.com (Canadian English, Canadian French, and U.S. English)• Designed and developed responsive specialty feature pages and landing pages• Created interactive lookbooks for seasonal collections from wireframing, user-flows, and high-fidelity mockups• Used HTML & CSS to design and build responsive newsletters that were sent out to all subscribers on a weekly basis• Designed and prepared digital marketing… Show more • Created graphics for and maintained all three e-commerce channels of Roots.com (Canadian English, Canadian French, and U.S. English)• Designed and developed responsive specialty feature pages and landing pages• Created interactive lookbooks for seasonal collections from wireframing, user-flows, and high-fidelity mockups• Used HTML & CSS to design and build responsive newsletters that were sent out to all subscribers on a weekly basis• Designed and prepared digital marketing collateral for seasonal campaigns• Git control Show less

• Created wireframes and high-fidelity mockups for client approval• Designed interactive experiences and conducted quality testing with developers to ensure assets transitioned seamlessly from desktop, tablet, and mobile surfaces• Designed newsletters and marketing collateral for multiple clients while managing their various deadlinesClients: Nickelodeon, Scholastic, Scotiabank, TD, Rogers

• Assisted in designing high-quality mockups for clients• Collaborated with other members of the creative team in conceptualizing marketing and advertising initiatives for clients• Assisted in the visual branding and identity of in-house products• Designed ads for print and web for clients• Conducted quality assurance testing on client sites on web, tablet, and mobile surfacesClients: Bayview Village, Erin Park Toyota, Erin Park Lexus, Nissan

• Worked with instructors in the Centre for Teaching and Learning• Turned standard Word documents of course content into interactive and responsive HTML pages in Blackboard• Collaborated with a small team of other junior designers and developers throughout each stage of the build process• Ensured every course was responsive on desktop, tablet, and mobile devices• Met with course instructors to ensure that course designs were appropriate for course content, while maintaining… Show more • Worked with instructors in the Centre for Teaching and Learning• Turned standard Word documents of course content into interactive and responsive HTML pages in Blackboard• Collaborated with a small team of other junior designers and developers throughout each stage of the build process• Ensured every course was responsive on desktop, tablet, and mobile devices• Met with course instructors to ensure that course designs were appropriate for course content, while maintaining tight timelines Show less

• Provided in-house design of marketing collateral as well as company documents• Designed and illustrated infographics pertaining to eCommerce trends and patterns, using comprehensive datasets• Assisted in creating the design strategy and visual identity of the company• Assisted in the storyboarding, planning, and execution of video production and editing

• Designed and illustrated graphics to depict current news and student affairs on a weekly basis for the newspaper• Received graphics requests from other editors and distributed to volunteers, assisted in the conception and creation of graphics• Facilitated and led weekly meetings with volunteers to discuss content or requirements• Managed a team of 10 volunteers, providing art direction and feedback