Stephanie Vincent Email & Phone Number

Anaheim, CA, US

Anaheim, CA, US

Anaheim, CA, US

Lausanne, CH

• Execute commercialization strategies to introduce a new product categoryin the market and lead it to a commercial success.
• Build and set up an integrated e-Commerce platform and provide thenecessary commercial system infrastructure to effectively support thecommercialization of the new product category.
• Manage channel conversion activities and initiatives and B2B strategy,searching for new opportunities for consumers conversion.
• Capture further market insights, benchmarks and share findings to adjuststrategies accordingly
• Manage budget to deliver planned KPI’s and allocate tools and resourcesas needed
• Plan and manage forecast and product readiness in the market

Greater Chicago Area, IL, US

• Developed and implemented a robust and sustainable capabilities program for the Sales force, Category Planning and Perfect Store teams across the WACAM territories (13 countries plus Caribbean Islands)
• Designed and implemented internal Sales Capabilities Curricula for commercial teams, according to investigation on current capabilities. Tailored by channel, cluster and level of knowledge.
• Developed a sustainable strategy for external Sales Capabilities (Master Distributor and Territorial Distributor models) to reach all WACAM population. (+4000 field sales external employees)
• Administrated training and development budget across WACAM.

Greater Chicago Area, IL, US

• Executed commercial strategies, including innovations, turn around projects, budget administration, PPOS implementation, seasonal and any other initiatives to improve sell out.
• Restored route to market in Costa Rica Traditional Trade, and other modern trade channels, and El Salvador total market, assuring target growth and target annual margin, through improvement of channel productivity.
• Delivered additional sell out above contract with execution of proactive opportunities aligned with a positive ROI, this includes: making current initiatives faster & bigger, creating additional initiatives, Key.
• Shaped our TD brand managers and staff with an empowered mindset to deal with issues enabling us to deliver our commitments and be seen as the main contact for special activities and opportunities to generate.

Greater Chicago Area, IL, US

• Executed commercial strategies, including innovations, turn around projects, budget administration, PPOS implementation, seasonal and any other initiatives to improve sell out.
• Restored route to market in Costa Rica Traditional Trade, and other modern trade channels, assuring target growth and target annual margin, through improvement of channel productivity.
• Delivered additional sell out above contract with execution of proactive opportunities aligned with a positive ROI, this includes: making current initiatives faster & bigger, creating additional initiatives, Key.
• Shaped our Territorial Distributors brand managers and staff with an empowered mindset to deal with issues enabling us to deliver our commitments and be seen as the main contact for special activities and opportunities.

Blackfriars, London, GB

• Defined brand's annual growth, developed brand strategy and 360 execution plan in Central America, taking into account local business needs, retail channel importance, and market trends to reach company's and brand.
• Guaranteed compliance and execution of brand JTBD (Jobs to be done) through the monitoring of different market sources of information such as Nielsen, D&N, DMS, Kantar, among others.
• Led launch of new product introductions, defined local strategies, implemented regional retail and media communication strategies, supervised negotiations with customers, monitored execution and post launch follow up.
• Co led with Supply Chain department the process of demand planning, taking into account market trends, promotional offers, campaigns, and innovations for each country.
• Annual planning, and monthly administration of budget per brand, guaranteeing the best return of investment for the company.

London, GB

• Led marketing strategies for aspirational and low price brands (Belmont, Casino, Royal, Viceroy, Imperial y After Hours) in Central America according to BAT’s global strategy to reach the company’s targets.
• Introduced, planned, developed, executed and evaluated 5 brands in Central America, reaching a 5% share of market in a year period.
• Each product introduction included leadership in the following activities: business case study, budget management, coordination and supervision of production logistics and distribution process, communication toolkit.
• Planned, created, executed and evaluated several nationwide promotions, to increase volume sales and share of market; increased sales by 30% during their period.
• Coordinated and analyzed data of market research studies, based on the company’s needs, such as new product introductions, project feasibilities and brand health indicator analysis.
• Planned and executed fast strategies in response to competitor’s tactics.

London, GB

• Reached targets and sales goals through the management of 11 sales people and 3 displays. Targets were 100% accomplished, including sales target, repurchase goals, distribution rates, out of stock less than 5%, and.
• Developed activities to generate selling out and reach sales targets, through negotiations, promotions, consumer engagement activities, retail loyalty programs and incentives.
• Directed audits of 11 routes and management of warehouses outside of GAM Region.
• Monitored team's performance and motivated them to reach targets.
• Data reporting and analysis for key accounts and all GAM Regions, insights used to generate new selling out activities.

London, GB

• Management and administration of key accounts in convenience stores channel, such as Fresh Market, AMPM, Shell, Texaco, UNO Petrol, along with wholesalers such as Walmart, GESSA, Pricesmart, amongst others.
• Planned and executed marketing and sales strategies in which share of market reached the highest peak. It went from 5% to 17% in one year.
• Closed key negotiations of over $500,000 per year, with a 50% ROI as part of the business development team.
• Led communication processes and execution of brand strategies, promotions and product introductions in convenience and retail channels.
• Training of brand ambassadors, led and executed BTL strategies.
• Organized several events for trial generation of 3 product introductions.

• Managed the image, content and creativity for 3 web sites.
• Developed, controlled and executed communications and promotions for the client’s software.
• Managed the creativity and execution of branding promotions to generate new clients and retain current ones.
• Management of Social Media sites for the company, along with the promotions, content, fans and creativity for both sites.
• Organization of several events in Las Vegas, Los Angeles and Costa Rica using BTL and guerilla marketing strategies.
• Analysis and weekly reporting of consumer trends, clicks on sites, and statistics.

Master'S Degree, Marketing

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication