Steph Williams Email & Phone Number

Windsor

This role was unfortunately cut short due to the Covid-19 Pandemic. I was made redundant in July, and in the months from March - July my hours were significantly reduced. However, between September 2019 and March 2020, I implemented a full rebrand and delivered a new website. Having these foundations in place allowed me to create a solid marketing strategy and plan which addressed all aspects of marketing in line with business KPI’s. As part of this, I created customer profiles, managed a budget, and looked for PR opportunities for the brand. Although the role didn’t have any direct reports a junior member of the team had a dotted line to me as she assisted on social media. I reported to the board of Directors monthly on the marketing activities and ROI.

Ascot

I took responsibility for looking after the customer promotions across digital, direct sales and retail. As a result, I successfully increased online sales by 5% in collaboration with the digital managers creating comprehensive campaigns, that involved social, email, online. This included working closely with the PR and Social media manager on a variety of PR and content creation days to support the campaigns. I was also responsible for managing the marketing for the launch of the very first UK retail store. In the first 6 weeks of opening, all sales and footfall targets were exceeded. Following the launch, customer promotions were supported in-store with a campaign strategy that included POS, product positioning and meeting with store staff regularly to go through the promotion T&C’s. In addition, I liaised with colleagues across the globe on a variety of projects and became the UK lead for the following: Testing and launching Cookidoo 2.0 – a recipe subscription service for customersLaunching and recruiting Community stars- a community for super fans. I started this from scratch and grew it to over 20 people in just 5 monthsSourcing new products to complement the Thermomix experience and created the campaigns around thisLaunched, managed and implemented a complete re-brand of Thermomix including all printed, digital and online materials for both customers and self-employed sales-force

Maidenhead

• Producing and analysing content, guidance and optimization metrics for national content across all platforms. This has included printed media, Weight Watchers magazines, cookbooks, programmes material, social media branding and online recipes.• Line manager to direct report• Decision maker for all companywide final stage recipe approval for Weight Watcher magazines as well as all external press release and PR partnerships (Daily Mail, Bella, Best, Woman, Womans Own to name a few)• Part of the global food team, contributing to the launch, testing and implementing our food database that feeds directly into the front-end member site and app. • Advising and engaging with the global food team daily. • Joint project lead for in house company wide training on brand advocacy • Advising and supporting our social media team with the release of new recipes, promotions and member engagement. This has included creating content for videos to be showcased on Instagram, Facebook and Twitter.• Continuously creating various national training programmes, delivering these and analysis engagement and success rates• Writing content for our national magazine, cosmopolitan online and social media platforms• Key stakeholder for various programme and companywide innovations.

North Wales

• Created and developed an award winning accredited nutrition and cookery course and a suite of interactive resources to support all learning styles.• Responsible for delivering regional pilots of the course, which enabled it to be adopted nationally across Wales and is currently delivered in all health boards in Wales.• Created and delivered train the trainers courses to enable national delivery of the above-mentioned course. • Worked closely with Public Health Wales and Local Government to support the reduction in obesity at a community, regional and national level. • I was a member of many steering groups at local and national level which were responsible for creating and implementing public health policies to address the national public health policies• Secured and managed funding to support the development and implantation of the accredited course• Worked on a national scheme implementing nutritional standards into childcare settings in alignment with government standards and policy. • Worked closely with Healthy Schools Scheme to implement and help support regional and local level nutritional policies and standards • Planned, attended and supported events to promote nutritional policy both locally and nationally

North Wales

Weight watchers leader advising clients in the weight watchers weight management programme.

Chester, United Kingdom

Executive assistant to managing director duties included project managing two local authority tenders, visiting sites, managing the MDs diary, coordinating employees annual leave

Wrexham

• I facilitated an 18-month pilot project to implement nutritional standards for school meals in secondary schools in a one local authority area in Wales for the Welsh government. These findings informed legislation to support the Welsh Government nutritional policy affecting all secondary schools across Wales.• I attended and led steering groups both nationally and regionally to support the implementation of the nutritional standards.• Project managed regional interventions and innovations to improve the reputation of school meals. • Managed a government grant and assigned and managed budgets for 9 secondary schools and the interventions and innovations carried out in each one.• Created and developed policies for schools and local government to support and enforce the legislation.• I built relationships and worked closely with councillors, Head Teachers, school governors, heads of service in government and NHS and Welsh Assembly Ministers, Public Health Wales, pupils and parents to carry out the pilot project and implement the nutritional standards and policies.

London, United Kingdom

Assisting the home economist in the testing of recipes, buying ingredients, preparing ingredients and setting the stage with the correct utensils on a live cookery show which ran for 8 weeks.