I asked myself if there’s a way to create a better for you bar. A bar that offers the perfect buzz — where alcohol is included but not required. Where you can get lit without the dreaded hit the next day. A bar for people who still love a good glass of wine, margarita, or late night out but also see the value in taking a night (or two) off.Better Bar is a private event planning and consulting service specializing in low & no alcohol experiences. We see a world where bars don’t need (as much) booze to create buzz. Before starting Better Bar, Stephanie oversaw corporate events at Yelp where she organized & executed high-touch, unique experiences for Yelp’s largest clients.Better Bar is the first low & no alcohol event planning service and has been featured in Eater SF and Wine Enthusiast. Cheers to drinking done differently.

Manage a team that oversees sales collateral creation, email marketing, and event marketing engagement strategies for enterprise, mid-market, and franchise brands. Email marketing and collateral include case studies, product 1-sheets, and promotional content. Events include conference sponsorships, client dinners, large sales client outings, and more. Responsible for all elements including venue, content, flow, identifying target invite list, outreach and RSVP management, day-of event coordination, and ROI tracking and follow up. In addition to event execution, I'm also highly client-facing and involved in Yelp for Enterprise speaking engagements at relevant events. The goal of my team is to share Yelp’s value with marketing executives at the largest brick and mortar brands and drive revenue generating activities to our multi-loc sales teams.

Women at Yelp is a Yelp Employee Resource Group that provides members with compelling programming including female-focused networking events, panels, speaker series, Excel and PPT trainings, and more!Some responsibilities:Oversee a leadership committee in SF. Each member is responsible for 2-3 events per year.Plan and execute my own events coordinating cross-departmentally to ensure the programming goes off without a hitch!Serve as one of the faces of the WAY group. If you have any women's focused programming that you'd like Women at Yelp to be a part of, feel free to shoot me over a message!

Oversee marketing initiatives that directly support our national sales team which manages and grows relationships with Yelp's largest accounts. I consider myself an expert at playing extremely well with others (a necessary skill in my function). In one quarter alone, my projects required me to work across ten different teams at Yelp.EVENT/FIELD MARKETING-Oversee Yelp National's strategy and marketing for in-house events and conferences-In April 2018, Yelp sponsored Restaurant Leadership Conference, where I worked strategically with our sales team to manage communications to hundreds of clients/prospect and was responsible for generating 50+ client meetings at the showDIRECT MAIL-Execute direct mail lead gen to support our national sales team, oversee full project cycle including creative conceptingEMAIL MARKETING-Develop and execute email lead gen via Salesforce Marketing Cloud for all of our national sales segments - responsible for promotions that generate >$2 million in annualized revenueSALES ENABLEMENT AND PRODUCT MARKETING-Oversee national product marketing and PR efforts for our new national products and features (e.g., managed PR strategy for Yelp Local Audiences which resulted in placement in Ad Age and WSJ)-Develop sales collateral for national reps --> everything from product slides to video testimonials to 1-sheets-Write and produce thought-pieces on Yelp national insights (e.g., eBooks, blog posts, etc.)-Act as communication liasion between Yelp's national product team, national marketing, and national sales to ensure our new national products have all necessary marketing support, including landing pages, case studies, and moreSALES TRAINING-Work closely with the Learning & Development team to design and lead trainings on new marketing initiativesVIDEO PROJECTS-Manage video project initiatives (both in-house and external) on everything from product explainer videos to case studies (see attached videos)

-Team up with our in-house creative team and external print agency to develop direct mail lead gen campaigns for our National sales org-Work cross-departmentally to identify national prospects to participate in our video success stories and manage the project from start to finish-Oversee creation of all sales enablement collateral and product marketing material for National sales teams, which include mid-market, channel sales, and national/enterprise (types of collateral include case studies, 1-sheeters, product decks to share externally, etc.)-Create beautiful, compelling landing page templates via Marketo and collaborate cross-departmentally to create landing pages on the Yelp.com domain-Develop new lead generation tools for our Mid-Market and National segments (e.g., utilizing Marketo's alert feature)-Utilize Marketo and Salesforce Marketing Cloud masterfully to execute email lead gen campaigns for our Mid-Market sales team -Collaborate regularly with internal creative team on projects (everything from email headers to print pieces)

-Create and oversee Yelp's franchise marketing strategy, which includes email lead gen, sales enablement tools for franchise reps, conference collateral, client microsites, video case studies, and more-Responsible for creating lead-gen marketing content for Yelp's franchise sales org that brings in >$1M in annualized revenue-Design and implement a marketing strategy for franchise client conferences Yelp invests in attending-Work cross-departmentally to design and produce sales-enablement collateral (e.g. 1-sheeters, case studies,etc.) -Design and manage custom Yelp microsites (using Marketo) for franchise clients-Utilize Marketo to create content marketing and lead-gen email campaigns-Project manage Yelp franchise video client success stories (example below)

-Averaged 115% of quota selling Yelp Ads to local businesses across the country-Highest producing month: $57k on a $20k quota (285% of quota)-Participated in Yelp's Veteran Involvement Program and served as a Yelp Guide for new hires -First person in my training class to close three deals in one day during training-Attended Q3 2014 Century Club (Description under awards) -Closed my team's single largest deal -- a 5-location business for $30k

Assisted the videographers on shoots and do anything the New York Live show producers need for the day's show (including modeling for some segments, if necessary) Uploaded videos and wrote articles for the websites of the NBC Owned Television StationsContent runs nationally across ten sites including nbcnewyork.com and nbclosangeles.com