Stephanie Barr Email & Phone Number

Aliso Viejo, Ca, Us

• Developed and executed all marketing initiatives, including go-to-market strategy, messaging, product marketing, demand generation, digital marketing, ABM, sales enablement, and marketing operations, to ensure comprehensive marketing coverage and drive revenue growth.• Optimized the MarTech stack, managed and evaluated digital processes and operations to increase the efficacy of marketing efforts.• Leveraged marketing data strategy, sourcing, and adoption to enable closed-loop marketing and optimization of marketing performance/investment, leading to increased ROI and more efficient use of marketing resources.• Collaborated with product management to develop product-specific positioning and messaging and define the strategy of go-to-market plans to ensure products were effectively positioned in the market.• Orchestrated and implemented B2B2C content strategy to fuel sales and marketing success, oversaw the creative team's development and delivery processes, refined and lent a critical eye to all creative output, resulting in more effective communication and increased engagement.• Created new suite of sales enablement materials and conducted extensive training on messaging, product capabilities, market landscape, and competitive analysis, enabling the sales team to effectively communicate the value proposition of the product and accelerate revenue growth.• Led comprehensive brand refresh, including a new value proposition, positioning, messaging, look and feel, and improved user experience across the lifetime journey, resulting in increased market share, customer satisfaction, and an elevated brand and enhanced platform.• Provided thought leadership, best practices, governance, and guidance across the organization to ensure marketing efforts were aligned with industry standards and best practices.

• Collaborated with clients to develop comprehensive marketing strategies, including messaging, target audience identification, and tactics to drive brand awareness and revenue growth.• Conducted in-depth market research to inform marketing strategies and identify opportunities for improvement.• Developed and executed marketing campaigns across multiple channels, including digital, social, and email marketing, resulting in increased website traffic, lead generation, and customer acquisition.• Advised clients on best practices for SEO, content marketing, and social media to improve their online presence and increase engagement with their target audience.• Conducted competitive analyses to identify gaps in the market and create differentiated value propositions for clients.• Provided guidance on website design and user experience to optimize conversion rates and improve customer engagement.

Englewood, Colorado, Us

• Managed internationally-focused marketing team and operations; developed and led the implementation of strategy in the following areas: digital marketing, strategic marketing, ecommerce, corporate relations and communications• Defined strategies in annual operational plan, including budget, for each area of responsibility • Strengthened and protected the Toastmasters brand through improved corporate and channel marketing materials in 7 languages for use by Toastmasters International members, clubs, and districts in 133 countries• Established and nurtured relationships with organizational sponsors for annual convention• Project managed full life cycle of new marketing initiatives, including the design, development and launch of a new online member community• Project managed redesign of the Toastmasters website in partnership with IT, including content migration and optimization, evaluation of ecommerce system and participated in implementation of Sitecore content management system and Active Commerce for the online store• Created and launched new annual content calendar to streamline communications• Grew social media channels through targeted campaigns and increased engagement (LinkedIn +37%, Facebook Closed Group +65%, Facebook Fan Page +178%, Twitter 49%)

Newcastle Upon Tyne, Gb

• Developed strategic plan for a new thought leadership program with the goal of establishing Sage as a reputable voice in the services, manufacturing and wholesale distribution industries • Researched, identified, and connected with industry influencers and analysts; evaluated using proprietary scorecard• Created and socialized content calendar to cross functional team in an effort to maintain consistency in messaging and positioning for Sage ERP products• Managed content development and evaluation pertaining to thought leadership• Collaboratively established Sage Thought Leadership Webcast Series with Channel Marketing; identified relevant themes and topics that that aligned with the overall content calendar; recruited presenters that were considered authorities for each topic• Designed automated referral program for customers and strategic partners• Collaborated with product managers for Sage ERP products with a heightened focus on Sage ERP X3 to create effective go-to-market strategies

Newcastle Upon Tyne, Gb

• Led cross-functional efforts to evaluate and restructure the benefit offering for Mid-Market ERP SAN members, collaborating with senior leadership on value proposition• Worked closely with Product Marketing and Product Management teams to successfully execute Mid-Market ERP product launches for Accountant, Education and Student versions• Developed quarterly and annual marketing strategies, plans and timelines• Established monthly dashboard reporting that tracked programs and projects across multiple criteria including relevant response rates, cost/revenue analysis, and overall results• Effectively executed multiple marketing campaigns designed to drive new member acquisition, raise renewal rates, and increase engagement. Included management of timelines and vendors, copywriting and layout, communication plans, and coordination of response mechanisms• Created an influencer strategy for industry thought leaders, targeting key spokespeople; negotiated and provided oversight of annual contracts, when applicable• Represented Mid-Market ERP product lines at multiple trade shows and events, giving product overviews and scheduling demos• Launched new professional education program across the portfolio that featured thought leadership content and product specific content• Completed redesign and relaunch of Mid-Market Business Partner Alliance program, which was established to foster relationships between Channel Partners and local Accounting Professionals.

• P&L responsibility for this swimming pool construction company• Budgeting & Finance: development and monitoring of organizational and contract budgets, pricing strategy, cash flow management, asset tracking, reporting, banking, purchasing/procurement, payroll, tax preparation, revenue optimization• Corporate administration: risk management, insurance and bonds, contract development, legal, corporate policy development, workman’s compensation• Managed Field and Service Supervisors with combined staff of 20+ and multi-site operations• Marketing & Lead Generation: market analysis, creation and management of brand identity including logo, tagline, messaging, positioning, website design, development, copywriting and SEO and produced collateral, developed and managed several PPC campaigns, advertising, go-to-market strategy and public relations

Full service marketing agency with the mission of empowering businesses to grow using data-driven marketing - with the right message to the right people at the right time.Services included: Marketing Project Management, Advertising Campaign Development and Management, Website Design and Development, Copywriting, Content Management, Strategic Planning, Brand Analysis and Management, Public Relations, Event Management, SEO, SEM, Corporate CommunicationsClients included: National Alliance on Mental Illness (NAMI) Orange County, Fluid Pool Designs, Correll Pools, Shining Lion Publications, Advanced Massage Therapies

Newport Beach, Ca, Us

• Provided organizational leadership for development and implementation of marketing strategy and brand identity consistent with the mission and goals of this national nonprofit• Creation of integrated marketing campaigns including digital advertising, promotions, website, events, email campaigns, thought leadership content, direct mail and go-to-market strategies for new programs• Managed consistency of messaging, look and feel, and positioning of marketing materials and communications• Successfully negotiated key corporate sponsorship contracts and managed sponsor relationships, resulting in record growth, both in annual revenue and size of staff• Executed additional business development and fundraising activities, including membership drives, e-commerce web store management, and advertising contracts - increased membership by 93% and grew constituency by 72% over a 12 month period• Management of marketing, advertising sales and creative departments• Collaborated with Executive Editor and creative staff on each quarterly publication of our nationally distributed glossy magazine targeted at both patients and families living with fibromyalgia• Led website redesign that integrated new eCRM software suite – reduced project timeline from 18 months to 90 days, remained within budget, received awards within first 2 weeks of launch• Managed national integrated awareness PR and advertising campaign sponsored by Pfizer - reached 38 million

Arkansas City, Kansas, Us

• Developed and implemented corporate marketing and PR plan, including customized marketing plans for our retail and foodservice channel partners• Administered annual marketing budget of $2.5MM• Successfully managed development, analysis, package design, and product launch of two (2) new VAR product lines, consisting of 45 new sku(s)• Performed all go-to-market activities in retail and foodservice channels, including creation of all marketing assets and advertising campaigns featuring industry influencers, as well as product• Managed international public relations campaign with lobbiest, media partners, and stakeholders

• Acted as project lead for development and execution of all trade marketing • Administered broker channel marketing activities, communications, and sales enablement • Successfully managed website redesign and launch• Assisted President in cost analysis for all products to set annual pricing and promotions• Designed database to track product samples and consumer communications• Effectively supervised new product launches (required interfacing with several departments to coordinate R&D, packaging, marketing, costing, freight requirements, nutritional evaluation, go-to-market plan)

Kennett Square, Pa, Us

Executive (C-Level), Finance, Engineering, Technical Recruiting

B2B Consultative Sales

B2B Consultative Sales

Madison, Nj, Us

Real Estate Sales

Thepowermba, Mba, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation

Business, Marketing, Communications

Real Estate Salesperson License, Real Estate

Business, Marketing, Communications