Early stage product development for high-impact internal and consumer-facing solutions.

Orchestrated and led the design development stage of a large-scale multi-use high-rise development within the urban context of downtown Orlando. Created 3D modeled iterations, immersive VR experiences, and renderings periodically throughout the design process in order to present to stakeholders. In addition, responsibilities included frequent critiques of fellow team members' design proposals.

Lead designer for a MIT Sandbox Innovation funded startup in the rental housing market.Spearheaded the foundational user research phase which entailed focus groups, personas, user flows, and user testing while advocating for the needs and roles of 2 specific end users.Led the iOS & Android mobile app design phase from early ideation, Ui Architecture, wireframing, prototyping, visual & motion design, iconography, to shipping specs to the engineering team.Worked on design sprints in tandem with a cross-functional team consisting of fullstack engineers and a PM to deliver on hard deadlines to meet the goal for MITdesignX ‘19 VC pitch.

Designed and implemented a B2B media syndication solution allowing >10 high profile news outlets and broadcasters (AP News, CNN, ESPN, Fox, XM Radio, etc.) to access a digital media distribution platform. Tasks ranged from proprietary internal software, to a complete desktop and mobile web app design, a brand redesign, and frequent presentations to CEO.As design lead, I led an overall design team of 3 and conducted design activities including concept brainstorming and ideation, user journeys, wireframing, prototyping, Identifying edge cases, UX/UI, visual design, style guides, and generating a pattern library and asset repository.Collaborated with an interdisciplinary team to design a scalable internal system for Oi2Go’s web app in order to alleviate a manual process for a single operations specialist boosting overall user retention by 24% and surpassing the delineated goal of 15%.

Responsible for redesigning the College of Architecture website utilizing the existing design language to display student work, which included photographing and post-production editing.