• New ‘Focus Europe Strategy’ changed my responsibilities to include the UK market and focus only on salesPurpose of Job: Responsible for...• Developing & implementing the Segment Strategy• Achieving the sales & profit targets of the agreed business plans• Building and developing a successful and effective sales team to achieve the strategic objectives and business targets• Building strong, long-term win-win partnerships between tesa and selected key customers

In October 2013 the tesa Craftsmen division was included in my responsibilityPurpose of Job: Responsible for...- Developing & implementing the Nordic Consumer & Craftsmen strategy- Achieving the Nordic sales & profit targets of the agreed business plans - P&L- Building and developing a successful and effective sales & marketing team (17 colleagues) to achieve the strategic objectives and business targets (Head of Marketing, Trade Marketers, Online Marketing Specialist, Marketing Designer, Key Account Manager, Field Sales Manager and Sales Reps)- Building strong, long-term win-win partnerships between tesa and selected important customers and distribution partners Main Functions:- Develop the sales & marketing strategy based on market needs, market structure (e.g. value chain), competitor situation and regional/global input- Execute the market strategy based on operational action plans- Plan, organize, monitor and steer all needed sales & marketing activities- Set and implement annual sales plan to meet brand and business needs- Develop and ensure the implementation of agreed pricing policy & guidelines and assortment policy- Ensure the implementation of agreed value based customer guidelines- Empower local Sales & Marketing Organization to achieve leading measures (strategic KPIs) and propose / take corrective actions if needed- Support creation of strong partnerships between tesa and selected important customers (ABCD customer classification)- Member of the Nordic Management TeamCompliance:- Comply with Corporate Compliance Standard: Code of Conduct, Anti-Corruption and Antitrust- Comply with the Nordic Anti-Corruption Policy- Comply with local legislation- Comply with Quality Management guidelines- Comply with Nordic Core BeliefsOrganisational Development:- Review the structure, quantity and quality of the Sales & Marketing Team in order to ensure optimal use of resources

- In addition to all tasks mentioned below (Jan 2006 – Dec 2010) I took over the total commercial, sales and marketing responsibility for tesa Consumer - DIY & Stationery in Northern Europe- Negotiate with customers- Guide, coach and motivate the staff in my department – product managers, key account managers and a marketing assistant (7 in total)- Responsible for P&L, sales activities, above and below the line marketing activities- Responsible for our Nordic distribution partners (includes 35 sales reps in total in DK, S, N and FIN)- Member of the Nordic Management Team

- In addition to all tasks mentioned below (2005 - Jan. 2006) I took over the total marketing responsibility for tesa Consumer in Northern Europe – DIY and Stationery- Guide, coach and motivate the staff in my department – product manager, key account manager and a marketing assistant- Report directly to the Regional Management Director- Member of the Nordic Management Team- Responsible for sales and margin for tesa Consumer Northern Europe- Negotiate with customers- Identify and evaluate new potential markets and channels- Determine the common tesa Consumer strategy- Determine the yearly activity and promotion plan- Involved in projects in the Baltic States- Highly involved in European Price Condition System- Responsible for the launch of a NEW category and brand in the region- Cooperation with advertising and PR agencies- Close cooperation with colleagues in the other European regions – CEU, SWEU, EAST- Represent the region in Marketing and Sales meetings and Expert Team meetings at our HQ in Hamburg/Germany

Personal Characteristics & Behaviour:Leader, innovator & motivatorAdvanced communication skillsStrategic thinker with “make it happen” mentalityStrong customer focusAbility to influence and negotiate with internal and external stakeholdersOpen minded and reflective Key Competencies:Set the pace: Drive things forwardFocus on your customer: Use customer intimacy to add value to the tesa businessTeam up: Value others’ inputAchieve & improve: Strive to meet challenging goalsChallenge yourself: Adapt behaviourLead to succeed: Create a winning teamGrow talent: Facilitate long-term DevelopmentSee the bigger picture: Apply advanced conceptsGet buy in: Adapt approach

- Took over the marketing responsibility of our largest DIY categories in August 2005 – packaging, masking and repairing tapes- Develop strong activities and promotions for our DIY partners and customers in Denmark, Sweden, Norway and Finland- Close co-operation with internal sales colleagues and external distributors/partners- Responsible for sales and marketing of tesa Stationery products in respectively Denmark, Sweden, Norway and Finland- Support the countries in the Baltic States with marketing materials etc.- Strategy planning- Determine assortment and product launches – product development in co-operation with HQ in Hamburg/Germany- Planning of activities and promotions- Responsible for all Stationery key accounts and the partnership contract with our distributor (Esselte)- Negotiate with customers- Participation in European projects and teams for both sales and marketing issues and topics- Forecasting of promotion activities and ‘normal’ sales- Business travelling in Denmark, Sweden, Norway, Finland, Germany and the Baltic States

In October 2002 I took over the responsibility of launching Nestlé Water in Denmark- Analysis, coordination and decision weather or not to launch a new category- Determine assortment, price level and volumes- Close co-operation with Nestlé Waters in Paris, France- Responsible for presentation and listings of Nestlé water in the Danish retail industry- Communication and media planning- Planning and implementation of events and sponsorship agreements- Responsible for the crew during events- Participation in European projects and meetings- Additional all tasks mentioned below is still part of my job description. I’m still responsible for the partnership contract with Procter & Gamble / Vicks dropsResponsible for Confectionery products including partnership contract with Procter & Gamble / Vicks drops.- Planning of assortment and channel strategy- Launch of new products and also spot activities for selected customers - Responsible for turnover, margin and marketing budget- Preparation of economy analysis- Preparation of market analysis- Report to the top management- Forecasting- Price calculations- Preparation of briefs for analysis- and advertising agencies- Preparation, follow up and evaluation of activities and promotions- Presentation of new actions and motivation of sales reps- Participation in Nordic projects and working groups including traveling in the Nordic countries

Own product responsibility for parts of the assortment (Glyngøre)- Strategy and action plans- Responsible for turnover, margin and marketing budget- Market analysis (use market data from ACNielsen AIM)- Qualitative and quantitative analysis to develop new creative platform for future communication- Develop new communication platform- Media planning- Economy analysis for monthly reports etc.- Forecasting of promotion activities and ‘normal’ sales- Promotion planning and follow up on national and selective sales activities- Product development and launches- Internal and external coordination- Various ad hoc projects