Stephan Johnson Email & Phone Number

Advisory consulting services for: Building channel strategies, Showcasing Predictive Mover data for customer retention programs, Implementing Affiliate Marketing and Channel Partners to drive Revenue, Customer Acquisition, Subscriber Growth and Demand Generation.

Atlanta, Georgia, United States

Accountable for all sales performance, marketing actions, contracts, site content and KPIs for digital 3rd Party partners and ecommerce sales channels. Developed and executed the ecommerce sales channel (eTail) strategy for Cox Communications Coordinated with the media Agency (AOR) to define and execute strategies for the search landscape: including Brand Search (SEM), SEO and Organic Strategies. Leveraged strong working relationships to create “share shifting” partner organic search sales programs. Lead the transform of the Cox.com Sales Chat program to a measurable KPI & “Sales Culture” channel. Built the strategy and launched the Cox Affiliate Marketing channel. Drove incremental Brand content, visitor volume, and new customer acquisition thru a Pay Per Click (PPC) partnership with Clearlink. Oversaw contract renewals, created sales incentive and MDF programs, executed product placement & Go-To-Market communications, delivered training and Sales Enablement Materials to channel sale partners. *Built an annual $21M acquisition budget and cost of acquisition model. This budget contributed 24% of Online acquisition.*Managed and implemented Unified Partner SERP programs for Brand Search (SEM) – Saving $5M in 2022.*Presented and executed a new Profit-Sharing style Compensation model. This commission / sales incentive grew Recurring Revenue Per Subscription by +$9.00 in 10 months.

Developed and executed the ecommerce (eTail) Distribution strategy for Cox Communications. Networked with peer MSO partners to evaluate competitive threats market trends and distribution opportunities. Evaluated, prioritized and launched (5) new online distribution partners and (14) web sites over 2 years.*Etail Channel achieved 12% annual growth 2009 – 2016 (Reached 1M installed customers by 2015).*Ownership of Product Sell in Rates, Customer Lifetime value, Churn, and P&L Responsibilities.*Created and Presented: Product and Process Training Decks and Sales Enablement Materials – KPIs increased by 5 to7%.

Partner Sales Manager – Indirect Sales Channel Recruited and managed the sales and distribution of Sprint wireless in 360 independent Georgia storefronts in a highly competitive and changing marketplace. Increased partner engagement through event marketing, in-store events and B2B showcases. Increased business efficiencies by optimizing inventory processes and co-op approvals. Created strategic business plans with key partners that drove B2B sales and local government contracts. Managed a dynamic and inclusive Account Management team of (12) Account Executives and (65) field sales staff in a quota-driven environment.  Negotiated and facilitated the transfer of corporate store leases and assets to Exclusive Partners. Drove Salesforce CRM software usage by partners, increasing upsells & contract renewals by 18% Managed the sales pipeline of partner B2B contracts and solution sales to a 92% close rate Presented and obtained corporate approval of the first Regional Master Agent Program with Sprint. Created a culture of accountability and service excellence for a field sales team of (65) employees  Top 10 National Ranked performance in both “Big Box” and Local Dealer volume 2000 – 2006. National Sales Contest Won: 2003 Best Buy National Sales Contest, 2007 Motorola Super Bowl Sales Contest, Sprint Winner’s Circle Member, 2000: Sprint Mission Possible Sales Contest: Grand Prize winner: 2001 PT Cruiser.

Atlanta, Georgia, United States

National Account Manager and Corporate TrainerManage the relationship with Key National Big Box Retailers. Oversaw plan-a-gram, Co-op advertising, Go To Market launches. Produce training manuals, selling materials and seminar outlines for field staff use. Project managed the Nationwide launch of the Ameritel (MVNO) brand product line in over 1,500 retail locations. Interviewed, hired, and trained field staff for Ameritel brand product line.

Responsible for daily store operation with $5 million annual sales • Maintained store status as number one store in chain.• Forecasted Sales Volume, Used Sales data and market trends to order merchandise, balanced monthly P&L reports, managed supply chain operations and warehouse logistics. • Interviewed, hired and trained staff of up to 26 employees.