• Strategic development and opening up of new growth business areas and sources of revenue as well as further development of existing business areas• Proactively analyze market, user and competitive data and derive strategic implications for current & future agency services• Direct contact person for the management including reporting and interdisciplinary contact person for the cooperation with internal stakeholders in the Olympia-Verlag• Establishment and expansion of a strategic agency network to expand the agile structures• Independent management and supervision of external customer-related projects as well as management and supervision of customer accounts• Contact person for the finance department in cooperation with the management• Development of target-oriented business plans and P&L's in cooperation with the management

• Strategic development and planning of creative cooperation and activation concepts• Preparation and presentation of concepts internally and to external partners• Planning, creation and delivery of innovative and targeted content for all kicker and other platforms (print & digital)• Collaboration with all involved stakeholders (internal & external) to ensure the timely roll-out of articles, campaigns and activation measures• Identification, analysis and interpretation of different target groups for the development of new content formats

• Content Marketing & Social Media for the Transfermarkt Instagram account (~ 5.5M Follower)• E-Mail Marketing of international content newsletter campaigns• Project Management ‚Scoutastic‘, an AI-driven scouting platform for football clubs• International PR & Media Cooperations

• International Marketing• Live-Feed Logging• Football Archive Support• Topic Master Thesis: ‚Artificial Intelligence in Media Production / Sports Business‘

• Media Relations• Communicative implementation of the international sports sponsoring• Creation of internal PR toolkits for international Mercedes-Benz markets• Planning and conception of international press trips• Editorial work: eSports blog posts and press releases

• Studio Assistant • Technical support for live recordings (e.g. SWR Flutlicht)

• Agency Briefings• Conceptional co-design of social media campaigns• Social Media channel management

• Agency Briefings• Conceptional co-design of social media campaigns• Social Media channel management

• EPG / Programme Data• Live-Texting zdfSport

• Marketing• Advertising Sales• Advertisement Disposition• Sales