Stephan Trautweiler Email & Phone Number

What if you are trying to find new customers to grow your business and they tell you how impressive your products are but keep explaining that they have no need for it at the moment? It's time to review your Value Proposition and start Strategizing!I have been confronted with this situation many times and learend the hard way, that customers are not here to tell us what to do. Instead, it's our role as business developers, marketeers or sales people to figure out what our customers are trying to achieve, where they struggle and how they measure success. Equally frustrating can be when you find yourself chasing every opportunity that presents itself and ending up converting none of them into sales. Choosing in advance what not to do is an essential element of strategy. The most inspiring concepts I’ve come across in the last 5 years are - Simon Sinek’s Golden Circle; Why, How, What - Alex Osterwalder’s Value Proposition Canvas - and Alan Lafley’s Playing To Win guide to strategy. They form the core of how I believe business development should be conducted. Non coincidently, they match with my personality which I like to characterize as - Helping Others to Become Successful - Always Trying Out New Things - and Thinking Deep Down to First Principles