Stephan Winnebeck Email & Phone Number

Wiesbaden, He, De

Mainz

Wiesbaden, Hessen, Deutschland

Berufliche Neuorientierung nach betriebsbedingter Auflösung der Marketing Abteilung.
Weiterbildung zum Social Media Manager und Scum Master scrum.org

Traben-Trarbach

(Betriebsbedingte Auflösung der Marketing Abteilung 31.12.2019)
(Operational dissolution of the entire marketing department as of December 31, 2019)

Achievements:
Significant two digit Sales and value increase (2017-2019) since implementation of the new activities.
Significant improvement in the contribution margin 2017-2019
Turnaround for international importers
Responsibilities:
-Strategic and operational brand management of the brand „Blue Nun®“ in 70 countries
http://www.bluenun.wine
-Strategic repositioning of the brand (brand strategy) and implement a global brand key
-Family branding strategy including Design
-Development and realisation of marketing strategies and marketing activities
-Introduction of the new brand image into 70 international markets
-Develop Marketing activities including POS campaigns based on KPI and ROI
-Development and realisation of a content- und channel strategy for digital media
-Development and organisation of cooperation’s: Event cooperation Bruno Mars 24K
Magic World Tour After Show Events in Berlin und USA. video
-Teamwork with international sales and international importers in Scandinavia, Israel,
U.S.A., Canada, Latin America

Brand Management, Event Management
Globale Marketing Massnahmen und Trade Marekting
Social Media, Influencer-Marketing
Produktmanagement
Produktentwicklung
Produktportfoliosteuerung
Projektmanagement
Trade Marketing
Führung interdisziplinärer Teams
Vertrieb

Kirkel

Achievements:
-Gold and Silver medal International Spirits Award ISW for Burschik's Vermouth
-Gold and Silver medal Mundus Vini
-Listed in retail markets (i.e. Scheck-In Gruppe)
-Listed in Top-Hotels and Top-Restaurants: (i.e. Villa Kennedy*****, Hotel Leidinger****, Cliff Hämmerles Restaurant*)
-Successful web shop
-Cooperation with Jim Thompson Munich, FreiRaum Day Spa Munich, Hessischer Hof Frankfurt*****

Start-up Gipfel Genuss GmbH
Sole importer for Burschik’s Vermouth in Germany, importing fine wines of nine Austrian premium wineries (> 90 points Falstaff)

Corporate strategy
Financial planning
Accounting & Business planning

Main tasks:
-Active development of sales & distribution (grocery stores, hotels, gastronomy, consumer)
-Development of a business structure, contracts, terms and conditions
-Logistics development, supply chain management
-Product portfolio, price positioning, P&L
Marketing: Brand Design, Trademark registration, CI & CD
Website Design, Web shop (CONTAO), SEO, SEA
Sales brochures, Trade Marketing, POS, Public Relations, cooperation.
Event management up to 800 attendees, chef’s dinner (I was the chef), staff training in hotels and specialized trade
Management of external partners, agencies, suppliers

Frankfurt Am Main Und Umgebung, Deutschland

Achievements:
-Annually sales and earnings increase from von 2005 to 2011
-Innovations, especially LeafCup®, the company’s current growth driver
-Award BEST BRAND category tea AHGZ

Main tasks:
-Strategic und operative Brand Management Ronnefeldt®
-Leading of inter-divisional project-teams of 10 members
-Development of short- and long-term marketing plans, brand repositioning Ronnefeldt®
-Portfolio management food and nonfood
-Responsible project manager for the packaging relaunch Teavelope® & Tea-Caddy®
-Responsible Product Owner and Project Manager – Launch „LeafCup®“ first loose leaf tea in a filter, ready-to-use for one cup.
-Responsible Product Owner and Project Manager for new products: Samovar 2010, TeaStar® Collection 2009 link, Tea trolley 2009. service tools 2006, teapot Tafelstern 2005
-Marketing lead for international distribution partners (EMEA, U.S.A.)
-Project lead of international trade fairs and events
-Individual concepts for customer specific solutions
-Management of external partners, agencies, suppliers

Management support:
-Corporate strategy and business area planning
-Sales development in new counties (e.g. U.S.A.)
-Member of the executive board committee “innovations”

Strategisches Marketing: Markenanalyse, Markenpositionierung, Dachmarkenstrategie
Brand Management
Event Management
Globale Promotion HoReCa
Social Media, Influencer-Marketing
Produktmanagement
Produktentwicklung
Produktportfoliosteuerung
Projektmanagement
Brandshop
Trade Marketing
Internationale Märkte: 70
Führung interdisziplinärer Teams
Internationaler Vertrieb HoReCa
Key Account Management

Frankfurt Am Main Und Umgebung, Deutschland

Office close-down due to sale of Metro-Goldwyn-Mayer Inc. to Sony Corporation in 2005, worldwide dismissal of all employees

Achievements:
-Multi-digit growth in volume and value for the JAMES BOND brand in relevant markets DACH
-Realization of 12 MGM Stores (80m2) in ground floor areas of Karstadt and over-fulfilment of customer sales expectations per squaremeter / month.

Main tasks:
-Strategic und operative Brand Management JAMES BOND (DACH)
-Launch James Bond film "DIE ANOTHER DAY" in Germany, Austria, Switzerland
-Creation of multi-year 360° marketing concepts and strategies
-Development and execution of TV-ads with agencies (storyboards, cut, production).
-Development and execution of cooperation (Ferrero, EA Electronics, Phillips, Big Brother, TV stations Pro7/Kabel1)
-Pricing, sales planning
-Relaunch of the JAMES BOND COLLECTION (all James Bond films)
-200 product launches on DVD/VHS
-Market research (GfK)
-Management of external partners, agencies, suppliers in Germany, GB, U.S.A.
-Leading and set-up the Trade-Marketing department from 1.11.2003
-Development and execution of Trade Marketing concepts, POS activities, cooperation
-MGM Stores @ Karstadt: planning and execution of 12 „MGM-Stores“ in Germany, Karstadt ground floor (first opening: 2.6.2004)


Strategisches Marketing, Markenanalyse, Markenpositionierung, Dachmarkenstrategie
Brand Management
Event Management
Globale Promotion HoReCa
Social Media, Influencer-Marketing
Produktmanagement
Produktentwicklung
Produktportfoliosteuerung
Projektmanagement
Brandshop
Trade Marketing
Internationale Märkte: 70
Führung interdisziplinärer Teams
Internationaler Vertrieb HoReCa
Key Account Management
Budgetverantwortung

Wiesbaden Und Umgebung, Deutschland

Achievements:
-Increase of product facings with category management (ProSpace)
-Fairs 2000 and 2002: 200m2 Art Nouveau brasserie with restaurant concept

Main tasks:
-Team responsibility: one assistant
-Category-Management, promotion concepts, principle studies concerning purchase behaviour
-Promotion concepts and POS Marketing
-Project leader booth „Intermopro 2000 & 2002“
-Internal communication: Key Account Manager, Marketing, Sales force
-External communication: Public Relations
-Trade relations: media planning and advertising design
-Responsible for photo shootings

- Category-Management, Promotion Konzepte, Grundlagenstudien Kaufverhalten am POS
- Mitarbeit an CM-Kundenprojekten mit der Software "ProSpace"
- Projektleitung Messeauftritt Intermopro 2002 Bongrain Gruppe Deutschland
- Interne Kommunikation: KAM, Produktmanagement, Außendienst
- Externe Kommunikation: redaktionelle Pressearbeit der Bongrain-Gruppe
- Handelskommunikation: Mediaplanung Fachhandelsanzeigen
- Support nationale Tagungen
- Budgetverantwortung
- Konzeption und Durchführung von Fotoshootings
- Personalführung eines Mitarbeiters ab 1.9.2001

Trade Marketing
Category Management
Mediaplanung
Public Relations
Personalverantwortung

Trier Und Umgebung, Deutschland

Ausbildung Industrikaufmann (IHK), Apprenticeship Industrial Management
Sektkellerei Faber GmbH & Co.KG / Schloss Wachenheim AG

Brands: Faber Krönung, Faber Light Live, Schloss Böchingen, Feist Belmond und andere
www.schloss-wachenheim.de

Diplom Betriebswirt (Fh), Marketing & Public Relations, 2

Activities and Societies: AIESEC e.V.

Professional Scrum Master Psm1, Professional Scrum Master, 1,3

Activities and Societies: https://www.linkedin.com/company/scrum-org/ Scrum Framework I Use of Scrum I Scrum Theory I Scrum Values Scrum.

Social Media Management, 1,0

Social Media Marketing | Social Networks & Tools | Strategieentwicklung | Contenterstellung und Zielgruppen | Social Media- und Community.

Business, Management, B Grade