Stephan Cherek, Mba Email & Phone Number

Middleton, Wisconsin, United States

Middleton, Wisconsin

• Work with business partners (marketing, channel managers, OEM, service, e-commerce) to develop the strategy, tactical approach, execution and measurement of omni-channel marketing campaigns that increase customer engagement and drive sales and revenue• Lead efforts to build communication strategies that optimize to customer needs by managing the volume and frequency of marketing touchpoints for online and offline channels, across multiple brands• Establish and maintain scalable processes that ensure best practices in campaign build, targeting, list selection and QA• Develop strategies and tactical plans that fully maximize customer onboarding, cross-sell, up-sell, cross-brand and retention opportunities.• Utilize marketing tools, techniques and software solutions (Pardot and Salesforce) to support the creation of a company-wide approach towards building data-driven campaigns including incorporating segmentation and marketing automation workflows into targeted marketing campaigns.• Create one view dashboard of all campaigns• Ensure all marketing campaigns are delivered on time and within budget• Project manages campaigns from beginning to end ensuring they meet the target objectives• Working closely with marketing content and marketing operations teams on campaigns deliverables• A/B tests campaigns to trial new ideas for effectiveness• Works closely with the marketing systems team on reporting campaign results to senior management and explains variances• Work with deadlines and KPI’s set by the Marketing Communications Director• Communicate campaign ROI and make recommendations

Columbus, Wisconsin

-Provide private lessons for all middle school and high school percussion students.-Instruct the high school drumline and pit percussion.-Organize and develop a summer school program for the high school drumline.-Organize and develop an after school middle school winter drumline.-Maintain and fix all percussion instruments.-Interact with overall director and other staff members to coordinate a competitive marching band performance.

De Forest, Wisconsin, United States

-Created and developed a standardized set of policies for the studio.-Handle and collect performance and lesson fees.-Instruct students ages nine and older for either thirty, forty-five, or sixty minute lessons.-Help young students develop and achieve personal goals.-Engage in self-promotion and marketing through social media and networking.-Deliver educational works in schools, businesses and wider community.

Madison, Wisconsin Area

• Manage and lead cross functional teams through the process of strategizing, developing, implementing, and measuring highly targeted multi-channel campaigns. - Traditional marketing channels – direct mail and email. - Digital marketing channels– Facebook, Google, and SEM. - Work with external and internal teams to ensure proper resources are available for campaign launch and optimization. - Manage five enterprise level organizations and over 150+ projects including social, web, and email marketing initiatives.• Manage two internal team members and one intern. - Internal team members acquired from overall organizational restructuring. - Interviewed and hired intern from pool of candidates.• Operate as an extension of healthcare system marketing teams by managing projects, meeting budgets, and optimizing campaigns to maximize organizational goals and ROI. • Understand the customer (patient) journey from lead to completion of the call-to-action. - Identify and map customer touchpoints to enhance their experience across multiple channels. - Develop nurturing campaigns at key touchpoints to keep customers in the sales funnel.• Lead bi-weekly status calls and meetings with clients to discuss campaign results, and other key project management variables.• Regularly demonstrate the results of multi-channel campaigns using Excel and Tableau, while identifying optimization opportunities using lead metrics, ROI, sales funnel, payer mix, and new customer acquisition reports. - Develop custom reports using SQL from internal data teams to identify and present reporting trends and metrics outside of the standard reporting tools. - Create customizable dashboards within Excel and Smartsheets that are presented to clients monthly or as requested.• Develop and deliver presentations and strategy sessions at client on-sites across the country for C-suite executives and other stakeholders.

Madison, Wisconsin Area

Responsible for the implementation of multi-channel campaigns.- Worked with internal data team to generate marketing lists for direct mail, email, Facebook like groups, and other channels.- Supported Senior Strategists in the development of client presentations and reporting metrics.- Collaborated with content and creative teams to develop images and messaging for various marketing channels.- Prepared reporting dashboards with updated metrics from Facebook, Google, and other internal sources.

Whitewater, Wisconsin

-Understand current and potential customers.-Create and develop company brand.-Coordinate and manage distributors. -Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.-Ensure brand messages are consistent.-Perform as the Midwest distributor. -Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques.

Oshkosh, Wisconsin

-Resolve customer complaints about food quality or service.-Guide, direct, and train the night staff.-Monitor actions of staff and customers to ensure that health and safety standards and liquor regulations are obeyed.-Maintain relationships with customers and staff.-Assisted training of incoming employees with serving tasks and hosting duties.

Milton, Wisconsin

-Provide private lessons for high school percussion students.-Instruct the high school drumline.-Communicate and coordinate with the overall band director to design a competitive marching band performance.

Master Of Business Administration (M.B.A.), Finance, Marketing, Project Management

Activities and Societies: Sigma Iota Epsilon (National Honorary and Professional Management Fraternity, University of Wisconsin-Whitewater.

Bachelor Of Music Performance, Percussion

Activities and Societies: Performed with the University of Wisconsin-Whitewater: Marching Band, Percussion Ensemble, Symphonic Wind.