Brand Strategy / Product Development / Environmental innovations / Creative Direction / Design / Business Model / Commercial development / Communication / Go-to-market.Clients : L’Oréal, VCs, StartUps.

Set up the worldwide strategy, team, partnerships & brand assets that led to tripling sales. Developing the brand as one the most natural, quality-sourced and transparent collection of perfumes. Contributed to the adoption of the Perfume category by the Chinese luxury consumer, through notable breakthroughs of the local and travel retail ecosystem.- Responsible for Marketing, Product Dev, Retail Design, Ecom, CRM, Communication, Education

Revamped, integrated, and repositioned the brand on wellness through the power of essential oils, building on the scientifically proven power of aromatherapy and the legacy of professional skincare. Opened Decléor’s 1st flagship spa to embark customers on a holistic experience. - 70 Markets (managed 40+ distributors and integrate to L’Oreal affiliates)- Responsible for Marketing, Product Dev, Retail Design, Ecom, CRM, Communication, Education

Created the French subsidiary (previously managed by Spain) building and animating the team, setting up the strategy, developing synergically offline and online through powerful Ecom and CRM, opening the offices – achieving double digit growth to turnaround the brand. Reinvigorated the brand’s capacity to improve France’s policy through record campaign against Child Sex Trafficking. - 50 stores, 300 employees- Set up the market head quarter, recruited a team of 20… Show more Created the French subsidiary (previously managed by Spain) building and animating the team, setting up the strategy, developing synergically offline and online through powerful Ecom and CRM, opening the offices – achieving double digit growth to turnaround the brand. Reinvigorated the brand’s capacity to improve France’s policy through record campaign against Child Sex Trafficking. - 50 stores, 300 employees- Set up the market head quarter, recruited a team of 20 experts- Responsible for local Marketing, HR, Openings and Refits, Ecom, CRM, Communication, Education Show less

Created and developed The Body Shop’s 1st Organic Range, and Best-Selling serum. Launched the brand’s 1st eco-conscious haircare. Achieved double digit growth.- In charge of 25% of The Body Shop global sales (skincare+haircare+mens)- Responsible for strategy, positioning, new launches, communication, merchandising and implementation of the events (in-store, PR, marketing, ...)

Developed 3 new Fructis ranges and global campaigns. Renovated L’Oréal’s best-selling haircare packaging to lower its impact on the environment.- L’Oreal’s n1 haircare brand- 44 markets (Europe/USA/LatAm)- Responsible for the development and implementation of the innovation plan- 40 new products, 5 TV ads and 5 press ads

Strategic development of Garnier Movida and 100% Color for 30 markets. Creation of color collections with trend and fashion agencies, labs and factories.

Development of Narta Invisible: Best-Selling deodorant in France. Progression of total market share from 11% to 14%.