Provides business and strategic oversight, managing the company’s overall sales and operations for the North & Central American region. Entrepreneurial mindset, P&L leadership, and organizational development to achieve business profitability and sustainability, ensuring overall quality client service.

Provides strategic leadership across both sales/business development and program management for OEMs Customer Key Accounts, maintaining oversight from acquisition to launch in production and ensuring customer objectives are met and financial adjustments are executed.

Key actor in the establishment of the group North American Technical and Sales Office, building the team and office from the ground up. Recruited a high-capacity team following initiation of office set up with local authorities. Led the successful execution of initial programs.

Strategic guidance and day to day direction to program managers and quality engineers across the product division. Supervised staff, providing effective performance feedback, coaching, and mentoring, to facilitate skill growth. Contributed to strategic decision making, identifying risks and implementing mitigation plans.

Drive the Cluster Citroen E3 program through collaboration with international product development and production teams, attaining new sales of 4MEur/year. Administered program budgets up to 1.7MEur across engineering, quality, and manufacturing teams. Served as a key player in the nomination of new programs, including Displays PSA 2010 and Cluster Ai9x PSA Brazil. Directed the operations of the display and multimedia product line for PSA customers in China, netting sales of 40MEur/year.