Define business strategy to meet customer needs and achieve business growth, profit and market share. In addition to the majority the previously listed Business Development & Marketing responsibilities: • Determine optimal sales force structure; hire, direct and coach developing sales managers;• Implement sales processes to support the success of the sales function; • Deliver detailed and accurate sales forecasting for region• Monitor and recommend changes and enhancements to the company CRM platform;• Create, implement and monitor regional equipment sales strategy to maximize equipment sales and margins; • Manage and support the consistent implementation of company’s strategic initiatives;

Create and implement business and marketing plans to increase revenue and profits from developing, non-key accounts, business territories (U.S.A, Canada, Caribbean) and non-core equipment; concurrently manage one key account: • Lead a team of eight in the promotion, sale, and service of extensive portfolio of industrial packaging equipment and systems; assisted in closing complex, business-critical sales across region;• Develop strategies for building networks and increasing Sidel’s presence within non-key accounts; • Perform market research /analysis; track win-loss metrics to identify business development opportunities; • Provide marketing data and advice to N.A. sales and finance leaders and global senior management;• Drive Product Development Process to enable strategic initiatives; • Create product introduction plans to bring new equipment to market; collaborate with Corporate Communications to develop, budget and execute new product marketing campaigns and promotional events;• Assist Central Marketing in the establishment and implementation of equipment pricing strategy; • Establish annual Business Development sales quota; • Develop and manage quotations, sales pipeline, and rolling three-month forecasts;• Create and carry out customer satisfaction surveys, including results analysis and follow-up;• Lead client dispute negotiations, working with legal and business management, focused on mitigating risk while ensuring amicable resolution and preserving the client relationship;• Manage Sidel’s relationship with a key global converter and private-label bottler.

Built and led team of six local and remote account managers in the promotion and sale of an extensive product and service portfolio to a diverse client base across a 23-state territory:• Designed and implemented territory development strategies and Key Account business plans; • Established annual territory sales deliverables and managed department and individual balanced score cards;• Managed sales pipeline and rolling three-month forecasts; • Assisted account managers in negotiating and closing high-complexity deals, providing expert technical advice to optimize customers’ systems and improve operational costs (TCO); • Worked cross-functionally with project and service departments to ensure proper project execution and customer satisfaction;• Assessed and fulfilled account managers’ training needs and provided coaching to ensure excellence in sales performance.

Managed all aspects of Sidel relationship with 2 major Key Accounts - A leading North American water bottler and a major global converter: • Developed, executed, and maintained multi-year Key Account Plans; • Built and leveraged robust client and internal networks, and managed the sales process from start-to-finish, to deliver on Key Account Plans and annual sales quotas; • Worked closely with internal network – industrial division, legal, finance, project management – to drive proposal development and contract negotiations to closure; • Oversaw project execution from contract signature to project acceptance.

North American Subject Matter Expert for fillers, rinsers, Combis and ancillary equipment for all project applications including CSD, water, juices, and isotonic: • Provided technical and sales support to N.A. sales force in developing customer needs analyses to identify most appropriate filling solutions for each project; • Acted as the liaison between the N.A. market and European product divisions;• Generated all commercial offers for filling equipment;• Trained sales team on filling equipment and market competition;• Started direct client-facing sales activities with smaller accounts targeting filling equipment.

Developed and nurtured strong customer relationships to ensure overall customer satisfaction within several major converter accounts: • Managed project execution (machine installation, start-up, commissioning) of standard and complex blow molding applications including heat-set, PH with neck orientation, wide-mouth and barrier technologies;• Managed after-sales service on installed base of 130+ machines (trouble-shooting operational issues; scheduling service interventions; providing technical advice to improve machine performance) and controlled associated warranty costs; • Promoted the sale of Sidel options and upgrades and spare parts.

Performed blow-molder installations, start-ups, commissionings, and service interventions at customer locations in Mexico, Europe, the USA, and the Caribbean:• Managed installation and retrofit teams for high-speed blow-molding machines;• Performed on-site customer service support;• Assisted in the development of can-shaping machines by sharing technical field experience with the development team enabling trouble-shooting and eventual machine qualification and industrialization.