As Director of Brand and Product Strategy, I am responsible for developing and implementing the company’s overall vision and product strategies.- STRATEGIC DEVELOPMENT: Leading research and analysis of business intelligence and customer insights to identify product development opportunities.- PORTFOLIO MANAGEMENT: Establishing a clear roadmap to optimize our project portfolio while ensuring brand architecture consistency.- DEVELOPMENT PROCESS: Collaborating with cross-functional teams to ensure our offerings meet customer expectations and financial goals.- PRODUCT LIFECYCLE: Managing the full lifecycle of products, defining growth targets, and creating business plans to ensure long-term profitability.- POSITIONING STRATEGIES: Implementing positioning and pricing strategies to maximize profitability, using measurable KPIs.- CROSS-FUNCTIONAL COLLABORATION: Working with sales and marketing teams to define effective marketing plans and key messaging.- CONTINUOUS IMPROVEMENT: Optimizing product management processes and tools for greater efficiency.- STAKEHOLDER ENGAGEMENT: Collaborating with various stakeholders, from government agencies to interest groups, to support our mission and vision.

As Director of Strategic Marketing, I led the development and execution of marketing strategies for our products in the Canadian and U.S. markets.Key responsibilities:- MARKETING COMMUNICATION: Developing clear and impactful communication plans while working closely with sales and customer service teams to ensure message consistency and marketing tools alignment.- PRODUCT MANAGEMENT: Overseeing the product lifecycle (PLM), establishing launch strategies based on profitability analysis, and conducting market research to identify development opportunities.- MERCHANDISING: Leading annual marketing planning, defining tactics for different distribution networks, and assessing ROI to optimize marketing performance.

As Director of Business Development, I oversaw all departments dedicated to servicing the clients. My role included integrated management of sales, marketing, customer service, and technical support.Key responsibilities:- TEAM LEADERSHIP: Managing and motivating a diverse team to meet sales targets and ensure exceptional customer service, with direct responsibility for Canadian sales.- CLIENT RELATIONSHIP MANAGEMENT: Developing and maintaining strong relationships with key clients in electrical distribution and flooring sectors, and collaborating with professionals such as tile setters, electricians, and consumers.- GROWTH STRATEGIES: Designing and implementing strategies to increase market share and improve customer satisfaction while optimizing sales and service processes.

As Director of Sales for Canada, I was responsible for distribution and retail sales across the country, while also overseeing the marketing department to maximize market impact.Key responsibilities:- SALES MANAGEMENT: Leading and motivating a dedicated team to achieve sales objectives, developing targeted strategies for the distribution and retail sectors.- MARKETING: Overseeing the marketing department, developing and implementing campaigns aligned with sales objectives to ensure consistent communication and branding.- CLIENT RELATIONSHIPS: Building and maintaining strong relationships with key partners, working directly with retailers and distributors to optimize sales performance.- GROWTH STRATEGIES: Designing and implementing strategies to increase market share and improve customer satisfaction while optimizing sales and service processes.

As Director of Marketing and Retail Sales, I simultaneously managed both departments, ensuring an integrated approach to maximize our market impact in Canada.Key responsibilities:- MARKETING: Leading the marketing department, developing and implementing campaigns aligned with sales objectives to ensure consistent communication and branding.- SALES MANAGEMENT: Leading and motivating the retail sales team to meet performance targets, developing targeted initiatives to strengthen our market presence.- CLIENT RELATIONSHIPS: Building and maintaining strong relationships with key partners in the distribution sector, working directly with retailers to optimize sales performance.

As Director of Marketing, I was responsible for developing and executing marketing strategies aimed at increasing visibility and market share in North America.Key responsibilities:- MARKETING STRATEGIES: Developing and implementing targeted marketing campaigns for the distribution and retail sectors, aligning initiatives with overall business objectives.- CROSS-DEPARTMENTAL COORDINATION: Collaborating closely with sales teams to ensure consistent communication and synergy between marketing efforts and sales activities.- MARKET ANALYSIS: Monitoring market trends and analyzing consumer behavior to identify opportunities and adjust marketing strategies for maximum impact.- RELATIONSHIP MANAGEMENT: Building and maintaining strong relationships with key partners and industry influencers, ensuring our brand was well represented in the market.

As a Project Manager, I had the opportunity to work with prestigious clients in the pharmaceutical, corporate, and government sectors. My role involved advising clients on their communication strategies, focusing on a variety of projects ranging from print to digital, video, training, and events.Key responsibilities:- STRATEGIC CONSULTING: Collaborating with clients such as Pfizer, Merck, and Abbott to develop effective communication strategies tailored to their specific needs.- PROJECT MANAGEMENT: Overseeing the full project lifecycle, ensuring deadlines, budgets, and quality objectives were met.- INTERDISCIPLINARY COORDINATION: Working with creative and technical teams to ensure seamless integration of all project elements, from concept to delivery.- PERFORMANCE EVALUATION: Analyzing project impact and providing recommendations for optimizing future initiatives.

As a freelance project manager, I had the opportunity to assist clients from my former agency in transitioning to new service providers and collaborate with various new clients on different projects.Key responsibilities:- STRATEGIC SUPPORT: Assisting clients such as Bell Canada Enterprises and Quebecor World in transitioning to new service providers, ensuring smooth continuity in managing their needs.- PROJECT MANAGEMENT: Overseeing communication projects and internal/external events for various clients, ensuring timelines, budgets, and quality standards were met.- INTERDISCIPLINARY COORDINATION: Collaborating with external and internal teams to ensure smooth integration from concept to execution.

As a Project Manager, I led a diverse portfolio of projects, including print, digital, video, and event initiatives. My role involved complete project lifecycle management, working closely with clients and internal teams to ensure goals were met on time and within budget. I had the opportunity to work with major companies such as BCE, Bombardier, and Quebecor World on strategic mandates aimed at strengthening corporate communication and investor relations.