Stephane Brochu Email and Phone Number

Led a cross-functional team to successfully launch marketing initiatives for theScore BET and ESPN BET.Implemented a headless CMS (Strapi) to enhance scalability and reduce development reliance.Drove SEO strategies that increased site traffic and conversion rates, supporting top-of-funnel growth.Collaborated on creating landing pages and educational content to improve user experience and deposit rates.Maintained and optimized thescore.com, ensuring high-quality content delivery and user engagement.Executed impactful marketing initiatives for NC State and NY State, driving customer acquisition.Analyzed site performance and user behavior using Google Analytics, Branch, and Amplitude to refine marketing strategies.

Engineered a sophisticated content recommendation algorithm, enhancing content distribution efficiency, reducing manual intervention, and significantly increasing net profits. Conceived and implemented a specialized ideation platform, effectively sourcing production ideas tailored to individual channel content requirements.Developed the 'Social Pulse' technology, a scraping tool that enhances personalized user experiences by offering valuable insights into successful content strategies across various social platforms, demonstrating a dedication to a customer-focused approach.Developed an intuitive partner dashboard to provide comprehensive visibility into revenue and performance metrics, fostering stronger partnership relations. Reported directly to the CTO, successfully overseeing product delivery across a diverse portfolio spanning editorial, video, and e-commerce sectors. Led the design and construction of a user-friendly e-commerce website and robust subscription program, catalyzing revenue growth and enhancing customer engagement.

• Owner of product roadmap. Prioritize high level business requirements from CEO, CTO, and business owner.• Produce technical specifications and documentation for development team. Own and manage JIRA backlog and ongoing scrum.• Report weekly product updates in staff meetings to management team in California and during "all hands" company meeting.• Own user acceptance testing for every product feature release.• Delivered complete site redesign, productized ad placement on site, customer account dashboard & analytics, numerous API microservice integrations, integration with Salesforce Marketing Cloud.• Responsible for promotional & transactional email design and executed delivery to customers and subscribers• Test and optimize conversion on landing pages for giveaways and program applications• Conduct user (internal & external) feedback sessions to inform product improvements

• Implement and manage operational changes to the Global Incentive Program• Act as single point of contact for cross functional teams across multiple locations to deliver and expand our reporting and forecasting portfolio.

• Identified inefficiencies in current budgeting and forecasting process and developed macros to automate the process. • Developed spreadsheet template and a program to streamline the forecasting and re-forecasting process, allowing it to be done more frequently, with better precision, and faster.• Automating monthly financial reporting process from report generation to printed management level reporting.

• Responsible for structuring service offerings and making them available in the team’s quoting and billing system. Responsible for both scheduled and unscheduled maintenance of the quoting system.• Developed an elaborate pricing tool for a new software + service offering.• Developed a plan to convert a “free trial” educational product into a revenue generating product. Worked directly with the entire Canadian sales force, providing insight, resources, and analytics to enable sales.• Tasked with providing various insights on all aspect of GE Healthcare service operation to the Commercial Services Manager.• Praised for exceptional skills with Microsoft Excel and consistent on-time delivery.

• Drove data migration project (from validation to mapping, to testing, to migration) for sales opportunities from legacy system to Salesforce.com which lead to the visibility of 100+ accounts and sales opportunities• Worked on web app development for a GE Healthcare equipment demo management tool • Provided weekly frequency distribution for system test and optimized the workflow in place• In charge of ordering all new hires hardware and account setup• Supported the translation software deployment for French users in Quebec• Exposure to Salesforce.com

• Posted invoices against purchase orders• Audited/processed sales reps expense reports• Produced a monthly bank reconciliation and duty reconciliation statement• Monthly goods in transit calculations • Included in the process of inventory analysis