Stephane De Bure Email & Phone Number

Dublin, County Dublin, Ireland

• Drove Global Jameson Success Story and Whiskey Brands (Redbreast, Midleton, Spot, Power) • Pivotal role in achieving +55% growth 2020-23 • Built and led a new globally remote management team of 8 across 6 regions• Led 2030 Jameson Asia Vision and Strategy Taskforce. Achieved +500% growth 2020-23• Built strong relationships with 74 PR affiliates, the No.1 driver for Jameson success• Drove global strategy through locally relevant, best-in-class brand activation plans• Key member of IDL Marketing Leadership Team for Global Strategy | 2030 Vision• Managed Jameson and Redbreast Success Stories in the US (Jameson passed 4M cases milestone)• Oversaw 2030 Boost plans in key growth relay markets (Brazil, Mexico, Spain, India, Korea, China)• Led Top to Top meetings with key strategic markets and IDL key stakeholders• Delivered strong revenue management programme especially in 2022-23 (+2% volume growth, +11% value)

Dublin, County Dublin, Ireland

• Led Jameson Sales and Marketing in Africa and Asia (No.1 and No.2 growth relays). Achieved 100% growth• Built strong acceleration plans in Africa. Elevated Jameson to No.1 whiskey brand in Nigeria in 4-years• Designed SSA 2025 Strategy to become No.2 Premium Brand in SSA, and secured 7-figure budget• Developed localised strategies and dedicated assets/toolkits for Africa (Jameson Connects Platform)• Developed seeding strategy in India (India expected to become No.2 Jameson market by 2025)• Led a team of 39 across Africa and Asia (2 x Senior Brand Manager, 37 Jameson Graduates)• Co-created brand plans, identified gaps, and led implementation of assets in Asia and Africa markets

Dublin, County Dublin, Ireland

• Developed New to Many Communications to 74 affiliates - Best Practice in PR Group• Led a team of 2 Brand Managers and 40 graduates. Achieved +30% sales growth• Prepared Jameson Future: Devised Winning in Africa & Poland (research to strategy), 2 key markets in 2023• Collaborated with 74 PR affiliates to transform strategy and assets into excellence in execution

Dublin, County Dublin, Ireland

• Developed clear vision to change IDL Visitor Centre into Brand Homes (Dublin, Midleton)• Secured approved by IDL leadership (10 years plans 2015-2025) with multi-million CAPEX• Led IDL Marketing Team Advocacy and Brand Home, with a team of 2 Brand Managers

Dublin, County Dublin, Ireland

• Part of Jameson Leadership Team for IDL activities in Asia, Africa, and Pacific regions. Achieved +40% growth• Managed 3 Regional Managers (Dublin) and 18 graduates in markets• Executed equity boost in South Africa (No.1 equity market) and value boost in Australia (price repositioning)• Set-up seeding plans across Asian markets (India, Thailand, China, Korea) • Managed 3rd party business in Europe (France, Germany) for IDL Prestige Brands, +55% growth in 2-years

Dublin, County Dublin, Ireland

• Key member of Jameson Leadership Team for IDL activities in Europe. Delivered +300% growth in 6-years• Pivotal role in creation of Jameson Global Brand Strategy and 2020 Roadmap• Oversaw IDL activities in Europe (management team of 3)• Developed strong boost plans in Eastern Europe (Jameson became leader in Russia, Ukraine, Kazakhstan)• Devised disruptive city plans to rejuvenate Jameson brand in UK and Spain (brand repositioning)• Led aggressive value creation plans in UK (+25% price increase), became IDL Revenue Growth Champion• Managed, planned, and partnered development of IDL brands with key Pernod-Ricard affiliates• Developed dedicated assets (Jameson Bus On Tour) across 22 markets

Dublin, County Dublin, Ireland

• Developed Paris Attack Plan to recruit 25-35 YO to change brand perception• Shaped seeding strategy in Germany with disruptive activation plans (Germany now No.8 market)

Manchester, England, United Kingdom

• Led strategic development of frozen products (Pizzas, Pastry, Meat, Meat Free) - Asda-Walmart, Waitrose • Managed accounts - annual negotiations, JBPs, and commercial activities. Achieved 50% growth in 2-years• Drove 28 new products launches in Asda in 2005 (brands and private label tenders)- Goodfella's pizzas, Dalepak meat and Holland's pies

Dublin, County Dublin, Ireland

• Led export management and strategy outside UK&I via co-packing agreements (€5M turnover)• Launched frozen pizza ranges for Findus in Scandinavia, Heinz in UK&I, and Unilever in the UK• Launched Goodfella’s pizza in the Netherlands, Malta, Iceland, and Malta

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Lyon

Paris

Britanny France

Paris, Île-De-France, France

Leadership Development Programme

Business School

Education record

Education record

Organizational Leadership